Google Analytics Training Course

Gain actionable insights from Google Analytics

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Course date	Location	Price *
22 Jan 2019	Clerkenwell, London	~~£495.00~~ £460.00 (until 21 Dec)	Book Now
19 Mar 2019	Clerkenwell, London	~~£495.00~~ £460.00 (until 19 Feb)	Book Now
This course can also be delivered on-site at your office

Course length: 1 day (9.30am - 5.30pm) includes breakfast, lunch and refreshments
* All prices exclude VAT

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Overview

With almost 80% of organisations using it, Google Analytics has become the preferred solution for measuring the impact of digital marketing. Yet, for the most part, Google Analytics is not used to its full potential. Often, this is due to a lack of knowledge, or the ability to fully exploit its ever-evolving features and interface.

The day-long session is very discursive and packed with helpful exercises, that will significantly boost your confidence configuring and using Google Analytics for reporting and attribution.

There will also be lots of opportunity to discuss how Google Analytics relates to your specific organisational needs. And furthermore, it'll provide invaluable learning if you are looking to take your Google Analytics Individual Qualification (IQ) exam.

You will leave with Google Analytics skills and knowledge that are immediately actionable.

Course Programme

Getting Started

How does Google Analytics track user behaviour?
What data is collected?
Understanding the limitations of tracking with browser cookies
Understanding Google Analytics terminology such as user, session, hit, bounce rate
Understanding channel tracking
Setting up campaign tracking

Essential Google Analytics Features

Setting up user management
How to set up filters
Integrating Google AdWords with GA
Improving organic search insights using Google Search Console
Tracking on site search terms
Defining remarketing campaigns
Tracking e-commerce activity
Setting up goals and funnels to track your conversions

Navigating and drilling into Google Analytics reports

Defining reporting periods
Report visualisation options
Overview of report table options
Using primary and secondary dimensions to obtain granular insights
Working with segments and advanced filters

Understanding Your Visitors & Behaviour

Overview of key visitor reports incl. visitor demographics, visitor behavior and mobile traffic reports
Visualising the visitor journey with User Flow charts

Understanding Your Traffic Channels

360° traffic channel performance reporting
Organic and paid search (AdWords) performance insights
Social media performance insights
Campaign performance insights

Understanding Your Content Performance

Overview of page performance reports
Improving your website download time using Site Speed reports
Analysing onsite search engine activity
Tracking on page events (button clicks, link clicks, downloads etc.) using event tracking
Tracking embedded video activity (YouTube, Vimeo, Brightcove) within Google Analytics

Measuring Online Success

Analysing goal performance
Using conversion funnel visualisation to uncover where visitors leave your critical processes
Overview of e-commerce reports

Customising Your Reporting

Building your own custom reports
Build your own Google Analytics KPI dashboard
Dashboard automation
Export and email functionalities

Useful Resources

Google Analytics certification
Useful online GA resources
GA literature

Benefits

Following this training course, you will be able to:

Configure your Google Analytics account correctly
Configure the old Google Analytics and the new Universal Analytics tracking code
Understand the real meaning of Google Analytics terminology
Interpret Google Analytics reports and data
Understand the attrition points in customer journeys
Set up and measure your website conversion rates
Measure and monetise channel performance
Better understand social engagement metrics
Create campaign tracking URLs
Understand how people are using your website

All attendees receive an attendance certificate, digital copies of course material and post course support online.

Audience

If you know there's more to Google Analytics than the reports you occasionally look at, but you don't quite know where to start, then this course is for you.

Attendees on this course will typically have limited analytics experience and need to advance their Google Analytics skills.

This course is designed for marketing and communications professionals and website staff who need to understand their visitors, digital content and campaign performance, traffic sources and ROI. It will also help attendees with their Google Analytics Certification and Individual Qualification exam.

The course is equally intended to bring somewhat experienced Google Analytics users up to speed with the new features and user interface.

Delegates are asked to bring a WiFi enabled laptop in order to carry out exercises.

Trainer

The Google Analytics training course is led by industry veteran, Remco Van Der Beek.

Remco has over 15 years experience in digital marketing and web analytics. He has been a trainer with Emarketeers since 2012, and during that time has trained over 1,000 digital marketers in Google Analytics.

He was a senior consultant at Nedstat/comScore (now Adobe), and his track record features clients such as Orange, Bridgestone Europe, Cargill, Cathay Pacific, Westminster Abbey, LBi, Media Bounty and many others.

Testimonials

I've been working with Google Analytics for years, but this course really helped to further my knowledge in terms of the practical day to day uses I was completely missing out on. Thanks Emarketeers!

Amber Moon, Travel Brands Team Leader
TIF group

Very good course, developed to engage different levels of GA understanding. There was a brilliant course leader, incredibly personable and presented the course in an engaging way.

Sophie Phillips, Brand Manager
TIF group

The Google Analytics Course helped me to better understand the metrics I use on a daily basis and how to get more out of data.

Sophie Hazelton, eCommerce Executive
TIF group

The course was very well presented. It was easy to understand and navigate and the hands on aspect helped us all get a hang of things quickly! I highly recommend EMarketeers courses to anyone working within the marketing realm!

Charlotte McKee, Content and Social Media Manager
Big Cloud

A great introduction to Google Analytics and understanding its functionality, with a lot of useful information to help further develop our online understanding.

Keith Sayers, Head of Data, DBM and Analytics
RCI Europe

Remco was a very good speaker and answered all our questions with the right amount of detail. Recommended!

Chris Wallace, Senior Digital Producer
Brave

Having only looked at Google Analytics before I was always scared to go deeper. This course guided me into GA and now means I will happily venture further.

Oliver Marcus, Marketing Coordinator
JW3

The course was engaging, interactive and well delivered. The trainer was extremely knowledgeable about the subject and provided some great ideas I can start to implement in my work.

Rosie Meehan, Marketing Exec
GovNet Communications

I thoroughly enjoyed the Google Analytics course. The instructor was very knowledgeable and took an interactive approach to teaching. I would highly recommend!

Stephanie Mercer, Digital Marketing Executive
McCarthy and Stone

Great course to start using GA...exactly what I was looking for. I would definitely do the advanced course.

Pablo Goya, Account Manager
The Exchange Lab

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