Google Analytics Training Course

Gain actionable insights from Google Analytics

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Course date	Location	Price *
4 Jul 2017	Clerkenwell, London	£495.00	Book Now
13 Sep 2017	Clerkenwell, London	~~£495.00~~ £460.00 (until 14 Aug)	Book Now
19 Sep 2017	Deansgate, Manchester	£395.00 (20% off)	Book Now
17 Oct 2017	Clerkenwell, London	~~£495.00~~ £460.00 (until 18 Sep)	Book Now
29 Nov 2017	Deansgate, Manchester	£395.00 (20% off)	Book Now
12 Dec 2017	Clerkenwell, London	~~£495.00~~ £460.00 (until 13 Nov)	Book Now
This course can also be delivered on-site at your office

Course length: 1 day (9.30am - 5.30pm) includes breakfast, lunch and refreshments
* All prices exclude VAT

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Overview

With almost 80% of organisations using it, Google Analytics has become the preferred solution for measuring the impact of online marketing. Yet, for the most part, Google Analytics is not used to its full potential. Often, this is due to a lack of knowledge or the ability to fully exploit its features. Not to mention the dramatically changing Google Analytics user interface and the introduction of Universal Analytics.

This training course seeks to close this knowledge and skills gap, and to increase confidence in how to configure and use Google Analytics for reporting on your online marketing and website performance.

The day-long session is very discursive and packed with helpful exercises. There will also be lots of opportunity to discuss how Google Analytics relates to your specific organisational needs.

You will leave with Google Analytics skills and knowledge that are immediately actionable.

Course Programme

Getting Started

How does Google Analytics track user behaviour?
What data is collected?
Understanding the limitations of tracking with browser cookies
Understanding Google Analytics terminology such as user, session, hit, bounce rate
Understanding channel tracking
Setting up campaign tracking

Essential Google Analytics Features

Setting up user management
How to set up filters
Integrating Google AdWords with GA
Improving organic search insights using Google Search Console
Tracking on site search terms
Defining remarketing campaigns
Tracking e-commerce activity
Setting up goals and funnels to track your conversions

Navigating and drilling into Google Analytics reports

Defining reporting periods
Report visualisation options
Overview of report table options
Using primary and secondary dimensions to obtain granular insights
Working with segments and advanced filters

Understanding Your Visitors & Behaviour

Overview of key visitor reports incl. visitor demographics, visitor behavior and mobile traffic reports
Visualising the visitor journey with User Flow charts

Understanding Your Traffic Channels

360° traffic channel performance reporting
Organic and paid search (AdWords) performance insights
Social media performance insights
Campaign performance insights

Understanding Your Content Performance

Overview of page performance reports
Improving your website download time using Site Speed reports
Analysing onsite search engine activity
Tracking on page events (button clicks, link clicks, downloads etc.) using event tracking
Tracking embedded video activity (YouTube, Vimeo, Brightcove) within Google Analytics

Measuring Online Success

Analysing goal performance
Using conversion funnel visualisation to uncover where visitors leave your critical processes
Overview of e-commerce reports

Customising Your Reporting

Building your own custom reports
Build your own Google Analytics KPI dashboard
Dashboard automation
Export and email functionalities

Useful Resources

Google Analytics certification
Useful online GA resources
GA literature

Benefits

Following this training course, you will be able to:

Configure your Google Analytics account correctly
Configure the old Google Analytics and the new Universal Analytics tracking code
Understand the real meaning of Google Analytics terminology
Interpret Google Analytics reports and data
Understand the attrition points in customer journeys
Set up and measure your website conversion rates
Measure and monetise channel performance
Better understand social engagement metrics
Create campaign tracking URLs
Understand how people are using your website

All attendees receive an attendance certificate, digital copies of course material and post course support online.

Audience

If you know there's more to Google Analytics than the reports you occasionally look at, but you don't quite know where to start, then this course is for you.

Attendees on this course will typically have limited web analytics experience and need to advance their Google Analytics skills.

This course is designed for marketing and communications professionals and website staff who need to understand their visitors, web content performance, traffic sources and campaign ROI. It will also help attendees with their Google Analytics certification and qualification.

The course is equally intended to bring somewhat experienced Google Analytics users up to speed with the new features and user interface.

Delegates are asked to bring a WiFi enabled laptop in order to carry out exercises.

Trainer

The Google Analytics training course is led by industry veteran, Remco Van Der Beek.

Remco has over 15 years experience in digital marketing and web analytics. He has been a trainer with Emarketeers since 2012, and during that time has trained over 1,000 digital marketers in Google Analytics.

He was a senior consultant at Nedstat/comScore (now Adobe), and his track record features clients such as Orange, Bridgestone Europe, Cargill, Cathay Pacific, Westminster Abbey, LBi, Media Bounty and many others.

Testimonials

Having only looked at Google Analytics before I was always scared to go deeper. This course guided me into GA and now means I will happily venture further.

Oliver Marcus, Marketing Coordinator
JW3

The course was engaging, interactive and well delivered. The trainer was extremely knowledgeable about the subject and provided some great ideas I can start to implement in my work.

Rosie Meehan, Marketing Exec
GovNet Communications

I thoroughly enjoyed the Google Analytics course. The instructor was very knowledgeable and took an interactive approach to teaching. I would highly recommend!

Stephanie Mercer, Digital Marketing Executive
McCarthy and Stone

Great course to start using GA...exactly what I was looking for. I would definitely do the advanced course.

Pablo Goya, Account Manager
The Exchange Lab

The key essentials of Google Analytics were explained clearly, and the practical exercises helped to make sure I could directly apply the skills I'd learned to my role as digital marketing officer.

Jayne Weber, Digital Marketing Officer
Blackpool and The Fylde College

Even though I've been using Google Analytics for the last few years, this course helped me to figure out where I've been going wrong, how I can be more efficient, and where I can look for information that I didn't even know was available. Overall an excellent course! I highly recommend it!

Adrienne MacDonald, Online Communications Coordinator
Medicines for Malaria Venture (MMV)

The Google Analytics course really helped me attain a much better understanding of what the platform can do, and how I can find what I am looking for, to analyse the performance of my website and online marketing campaigns.

Heather Whittington, Marketing and Communications
emPSN

I was stumbling around a little with the stats I needed in Google Analytics. This course has provided me with an all-round understanding and has given me some great pointers. Now the hard part - implementing it!

Katie Beaumont, Marketing & Communications Executive
SK Foods

I'd highly recommend going on the GA course with Emarketeers. I've been using the system for over 10 years and wanted to get more out it; especially in terms of user flows and reporting. Attending this course has turned my KPI's upside down, made me re-evaluate how I measure marketing and given me the knowledge to now dig deeper into how users are really interacting on my sites. Highly recommended for any marketeers who already have some experience in GA but needs refreshing / taken to the next level.

Adele Simpson, Head of Performance Marketing
Bauer Media

Really informative and engaging course. The trainer clearly had a rich background of experience in the area and was able to help out with any queries.

Faye Alletson, Marketing Assistant
PDS Doorsets

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