Google Analytics Training Course

Power up your Google Analytics skills

Course Details & Enrolment

Course Details
This course can be delivered to teams at your business or organisation.	Enquire Now
*Course length:* 1 day (9.30am - 5.00pm) includes digital copies of materials & certification

Please note: Our training courses are now available either in-person or online.

Benefits

Following this Google Analytics course, you will be able to:

Configure your Google Analytics Properties and Views correctly
Interpret Google Analytics reports and data beyond the standard reports
Configure Google Analytics Events, Goals and Funnels to meet you strategic goals
Measure and monetise channel and campaign performance
Understand your content effectiveness and user journeys
Better understand social engagement metrics
Create custom reports and dashboards
Integrate Google Analytics with other Google Products
Gain insight into Google Analytics 4 (GA4) and plan for the future

All attendees receive an attendance certificate, digital copies of course material and post course support online.

Course Overview

Google Analytics (aka Universal Analytics) still remains the preferred analytics platform for measuring the impact of digital marketing, user experience and visitor analytics. Yet, for the most part, it is not used to its full potential, often due to a lack of knowledge of the tool's ever-evolving features and interface.

Emarketeers' Google Analytics training course is packed full of helpful guidance and interactive examples, that will significantly boost your confidence using the tool effectively.

The course will cover essential steps required to configure your Properties, Views, Filters, Goals, Events, Funnels and more, in order that you are reporting in a meaningful way. The session will also cover how to use both standard and advanced reporting features to gain actionable insight from your data.

There will also be lots of opportunity to discuss how Google Analytics relates to your specific organisational needs. And you will finish the course with new-found Google Analytics skills that are immediately actionable.

Join over 2,000 professionals trained!

Please note, we now also offer a Google Analytics 4 training course »

Course Programme

Google Analytics Essentials

How Google Analytics tracks user behaviour
Why Google Analytics data isn't 100% accurate
How cookies, browsers, data sampling and ad blocking affects reporting
The REAL meaning behind metrics such as sessions, average time per session and bounce rates
Why it's worth deploying Google Tag Manager with Google Analytics

Google Analytics 4 (GA4)

What is GA4 and what are the differences between Universal Analytics and GA4?
What does GA4 do "out of the box"
Should I, and how do I upgrade to GA4?

Configuring Google Analytics Like A Pro

Optimising your Account structure with Properties and Views
Setting up Goals and Funnels to track your conversions
How to set up Filters to improve data reporting
Setting up on-page Events in Google Analytics or Google Tag Manager
Integrating Google Ads with Google Analytics
Integrating Google Search Console to maximise Google Organic reporting
Defining Audiences for better insight and remarketing
Setting up ecommerce tracking (where applicable)
Setting up Google Signals for cross-device reporting

Maximising Insights From Reports

Using Primary and Secondary Dimensions to obtain granular insights
Working with Segments and Advanced Filters
Using "hidden features" including data sorting and annotations

Understanding Your Visitors & Content

Interpreting the key visitor reports including audience demographics and behaviour
How to interpret mobile traffic reports and data
Visualising the visitor journey with User Flow charts and identifying “pain points”
Understanding Site Content reports
Measuring on-site Events to better understand visitor engagement and content performance
Improving page speed using Site Speed reports
Analysing on-site search engine activity (where relevant)
Tracking video engagement

Understanding Your Traffic Channels & Campaigns

What is First Click and Last Click Attribution and why it matters
Non multi-channel vs multi-channel reporting
Interpreting the data behind Acquisition Reports
Search Console and Google Ads performance insights
Using multi-channel funnels to understand customer touch points
Measuring Campaign performance and gaining actionable insights
Deploying UTM tracking to measure cross-channel campaign performance
Reporting on social media performance

Measuring & Improving Performance

Analysing goal performance
Using funnel visualisations to analyse customer journeys towards conversions
Using e-commerce reports (where relevant)

Google Analytics Custom & Real-Time Reports

Explorer vs Flat Table reports: differences and benefits
Building your own custom reports and dashboards step-by-step
Importing from the Google Analytics gallery
Real-Time reports: benefits and use cases

Audience

If you know there's a lot more to Google Analytics than the reports you occasionally look at, then this course is for you.

Typical attendees have rudimentary knowledge of Google Analytics and are looking to step up their confidence and knowledge of the product, in order to maximise their data insight.

Trainer

Emarketeer's Google Analytics training course will be led by Jonathan Saipe, Founder of Emarketeers.

Jonathan has worked in digital for over 23 years. Prior to founding Emarketeers, he was head of digital at Publicis Technology. His hands-on experience in digital marketing and analytics is second to none. He has worked extensively with a huge range of clients, providing expertise across all key areas of digital marketing, and provides training, consulting and mentoring in Google Analytics and Google Tag Manager.

What people say

Having only looked at Google Analytics before I was always scared to go deeper. This course guided me into GA and now means I will happily venture further.

Oliver Marcus, Marketing Coordinator
JW3

The course was engaging, interactive and well delivered. The trainer was extremely knowledgeable about the subject and provided some great ideas I can start to implement in my work.

Rosie Meehan, Marketing Exec
GovNet Communications

I thoroughly enjoyed the Google Analytics course. The instructor was very knowledgeable and took an interactive approach to teaching. I would highly recommend!

Stephanie Mercer, Digital Marketing Executive
McCarthy and Stone

Great course to start using GA...exactly what I was looking for. I would definitely do the advanced course.

Pablo Goya, Account Manager
The Exchange Lab

The key essentials of Google Analytics were explained clearly, and the practical exercises helped to make sure I could directly apply the skills I'd learned to my role as digital marketing officer.

Jayne Weber, Digital Marketing Officer
Blackpool and The Fylde College

Even though I've been using Google Analytics for the last few years, this course helped me to figure out where I've been going wrong, how I can be more efficient, and where I can look for information that I didn't even know was available. Overall an excellent course! I highly recommend it!

Adrienne MacDonald, Online Communications Coordinator
Medicines for Malaria Venture (MMV)

The Google Analytics course really helped me attain a much better understanding of what the platform can do, and how I can find what I am looking for, to analyse the performance of my website and online marketing campaigns.

Heather Whittington, Marketing and Communications
emPSN

I was stumbling around a little with the stats I needed in Google Analytics. This course has provided me with an all-round understanding and has given me some great pointers. Now the hard part - implementing it!

Katie Beaumont, Marketing & Communications Executive
SK Foods

I'd highly recommend going on the GA course with Emarketeers. I've been using the system for over 10 years and wanted to get more out it; especially in terms of user flows and reporting. Attending this course has turned my KPI's upside down, made me re-evaluate how I measure marketing and given me the knowledge to now dig deeper into how users are really interacting on my sites. Highly recommended for any marketeers who already have some experience in GA but needs refreshing / taken to the next level.

Adele Simpson, Head of Performance Marketing
Bauer Media

Really informative and engaging course. The trainer clearly had a rich background of experience in the area and was able to help out with any queries.

Faye Alletson, Marketing Assistant
PDS Doorsets

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