Google Analytics Foundation Training Course

Master Google Analytics in a day!

Course Details

Course Dates
10 Sep 2019	Clerkenwell, London	£495.00	Book Now
26 Nov 2019	Clerkenwell, London	~~£495.00~~ £460.00 (until 29 Oct)	Book Now
This course can also be delivered on-site at your office			In-house Enquiry
*Course length:* 1 day (9.30am - 5.30pm) includes breakfast, lunch and refreshments			* All prices exclude VAT

Any questions about this course? Call us on 020 7433 2535 or drop us an email »

Benefits

Following this training course, you will be able to:

Configure your Google Analytics account correctly
Understand the real meaning of Google Analytics terminology
Interpret Google Analytics reports and data
Understand the attrition points in customer journeys
Configure Google Analytics in order to accurately measure your conversion rates
Measure and monetise channel performance
Better understand social engagement metrics
Understand how visitors are using your website

All attendees receive an attendance certificate, digital copies of course material and post course support online.

Course Overview

With over 85% market share within the analytics tools sector, Google Analytics has become the preferred solution for measuring the impact of digital marketing. Yet, for the most part, Google Analytics is not used to its full potential. Often, this is due to a lack of knowledge, or the ability to fully exploit its ever-evolving features and interface.

The day-long session is very discursive and packed with helpful exercises, which will significantly boost your confidence configuring and using Google Analytics for reporting and attribution.

There will also be lots of opportunity to discuss how Google Analytics relates to your specific organisational needs. And furthermore, it'll provide invaluable learning if you are looking to take your Google Analytics Individual Qualification (IQ) exam.

You will leave with new-found Google Analytics skills and knowledge that are immediately actionable.

Course Programme

Google Analytics Essentials

How Google Analytics tracks user behaviour and its limitations
What data is collected and how this relates to GDPR
Understanding the limitations of tracking with browser cookies
The REAL meaning behind metrics such as sessions, users, average time on page, session duration and bounce rates
Understanding how Google Analytics tracks activity across channels
Setting up campaign tracking to better understand channel and campaign performance

Configuring Google Analytics Like A Pro

Setting up goals and funnels to track your conversions
How to set up filters to improve data reporting
Tracking on page events (button clicks, link clicks, downloads etc.) using event tracking
Integrating Google Ads with Google Analytics
Integrating Google Search Console to maximise Google Organic reporting
Defining audiences for better remarketing campaigns
Setting up ecommerce tracking (where applicable)

Understanding Your Visitors & Content

Interpreting the key visitor reports including audience demographics and behaviour
How to interpret mobile traffic reports and data
Visualising the visitor journey with User Flow charts and identifying “pain points”
Understanding Site Content reports
Measuring on-site events to better understand visitor engagement and content performance
Improving your website download time using Site Speed reports
Analysing on-site search engine activity (where relevant)
Tracking embedded video activity (YouTube, Vimeo, Brightcove) within Google Analytics

Understanding Your Traffic Channels & Campaigns

Introducing 360° traffic channel performance reporting
Organic and Paid Search (Google Ads) performance insights
Using multi-channel reports to understand visitor click paths and how channels combine
Measuring Campaign performance and gaining actionable insights
Reporting on social media performance

Measuring Online Success

Analysing goal performance
Using funnel visualisations to uncover where visitors leave your critical processes
Overview of e-commerce reports (if relevant)

Google Analytics Reports

Report visualisation options
Using primary and secondary dimensions to obtain granular insights
Working with segments and advanced filters
Building your own custom reports
Build your own Google Analytics KPI dashboard
Dashboard automation
Export and email functionalities

Useful Resources

Google Analytics certification
Useful online GA resources
GA literature

Audience

If you know there's a lot more to Google Analytics than the reports you occasionally look at, then this course is for you.

This course is designed for marketing and communications professionals who need to understand their visitors, digital content, campaign performance and ROI. It will also help attendees with their Google Analytics Certification and Individual Qualification exam (where relevant).

Delegates are asked to bring a laptop in order to carry out exercises.

Trainer

The Google Analytics Foundation training course is led by industry veteran, Remco Van Der Beek.

Remco has over 15 years experience in digital marketing and analytics. He has been a trainer with Emarketeers since 2012, and during that time has trained over 1,000 digital marketers in Google Analytics.

He was a senior consultant at Nedstat/comScore (now Adobe), and his track record features clients such as Orange, Bridgestone Europe, Cargill, Cathay Pacific, Westminster Abbey, LBi, Media Bounty and many others.

What people say

Having only looked at Google Analytics before I was always scared to go deeper. This course guided me into GA and now means I will happily venture further.

Oliver Marcus, Marketing Coordinator
JW3

The course was engaging, interactive and well delivered. The trainer was extremely knowledgeable about the subject and provided some great ideas I can start to implement in my work.

Rosie Meehan, Marketing Exec
GovNet Communications

I thoroughly enjoyed the Google Analytics course. The instructor was very knowledgeable and took an interactive approach to teaching. I would highly recommend!

Stephanie Mercer, Digital Marketing Executive
McCarthy and Stone

Great course to start using GA...exactly what I was looking for. I would definitely do the advanced course.

Pablo Goya, Account Manager
The Exchange Lab

The key essentials of Google Analytics were explained clearly, and the practical exercises helped to make sure I could directly apply the skills I'd learned to my role as digital marketing officer.

Jayne Weber, Digital Marketing Officer
Blackpool and The Fylde College

Even though I've been using Google Analytics for the last few years, this course helped me to figure out where I've been going wrong, how I can be more efficient, and where I can look for information that I didn't even know was available. Overall an excellent course! I highly recommend it!

Adrienne MacDonald, Online Communications Coordinator
Medicines for Malaria Venture (MMV)

The Google Analytics course really helped me attain a much better understanding of what the platform can do, and how I can find what I am looking for, to analyse the performance of my website and online marketing campaigns.

Heather Whittington, Marketing and Communications
emPSN

I was stumbling around a little with the stats I needed in Google Analytics. This course has provided me with an all-round understanding and has given me some great pointers. Now the hard part - implementing it!

Katie Beaumont, Marketing & Communications Executive
SK Foods

I'd highly recommend going on the GA course with Emarketeers. I've been using the system for over 10 years and wanted to get more out it; especially in terms of user flows and reporting. Attending this course has turned my KPI's upside down, made me re-evaluate how I measure marketing and given me the knowledge to now dig deeper into how users are really interacting on my sites. Highly recommended for any marketeers who already have some experience in GA but needs refreshing / taken to the next level.

Adele Simpson, Head of Performance Marketing
Bauer Media

Really informative and engaging course. The trainer clearly had a rich background of experience in the area and was able to help out with any queries.

Faye Alletson, Marketing Assistant
PDS Doorsets

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