Google Ads Smart Bidding Training Course
Learn the secrets of Smart Bidding with Google Ads
Course Details & Enrolment
|This course can be delivered to teams at your business or organisation.||Enquire Now|
|Course length: 2 hours includes digital materials and 1-week free support|
In recent years Google has massively ramped up its machine learning R&D, and this has spilled over into Google Ads, where advertisers can now let Google automate bids through Smart Bidding.
Not only can Smart Bidding improve your campaign performance, but it can also free up your time and resource, to focus on other activities.
But which Smart Bidding strategy do you choose? And how do you know it's the most effective at fulfilling your campaign objectives?
Led by PPC experts, this online course will teach you the ins and outs of each Smart Bidding strategy and which one you should choose to enhance your return-on-investment.
- What is Smart Bidding, how it works and why you should be using it
- Smart Bidding requirements and what to keep in mind when implementing it
- Selecting the right Bid Strategy for your campaigns
- Smart Bidding best practices
- Traffic optimisation to achieve revenue growth through Smart Bidding
- Smart Bidding and seasonal influences
The Google Ads Smart Bidding training course is ideal for Google Ads/PPC managers or digital marketers, looking to improve their understanding and implementation of Google Ads Smart Bidding strategies.
Typical attendees have beginner or intermediate-level experience managing or running Google Ads campaigns.
The Google Ads Smart Bidding course is led by Maciej Wronski.
Maciej has years of experience managing paid search on Google and Bing.
Working with the team at Periscopix, he developed and executed paid search strategies for clients such as Sony Entertainment Network, Time Inc., Telegraph Media Group and Forex, to name a few. Maciej has managed marketing budgets of up to $500k p/month and grew accounts from £0 to £100k in monthly revenue.
Read more about Maciej Wronski »