Google Ads & COVID-19 Training Course
Make essential modifications to your Google Ads campaigns
Course Details & Enrolment
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COVID-19 has affected millions of people and businesses. The lockdown and social distancing have changed consumer behaviour, business operations, the supply chain and fulfilment. This has had a huge impact on marketing strategies and budgets.
Whether you're running Google or Microsoft Ads, you will almost certainly need to quickly adapt your PPC activity, to reflect the changes COVID-19 has enforced. Without making changes, you are at risk of massively reducing your ROI, damaging your brand reputation and negatively impacting your account performance.
Led by Jonathan Saipe, founder of Emarketeers and search marketing expert, this 1-hour online course will guide you through the essential changes you should make, to ensure your Google Ads campaigns are adhering to the current situation under COVID-19.
- Search and behavioural trends during COVID-19
- Why you should be modifying your Google Ads campaigns today
- Urgent changes to make to your campaigns
- Tests you can carry out, to better understand the current marketplace
- Tracking your progress and performance
This 1-hour course is aimed at digital marketers, marketing managers, PPC managers, business owners and anyone with a vested interest in running or managing Google Ads campaigns for their organisation, or client.
The Google Ads & COVID-19 course will be led by Jonathan Saipe, founder of Emarketeers.
For over 20 years, Jonathan has delivered search marketing campaigns to almost every vertical - both B2C and B2B. He has also delivered SEO and PPC workshops to thousands digital marketers looking to improve their skills and performance.
Recognised as a leading expert, Jonathan has a unique talent at delivering engaging courses and worshops in his quest to catalyse digital transformation in both people and organisations.
Read more about Jonathan Saipe »