Introduction & Overview

• Why Products and Services fail and why they win
• What is Product-Market Fit?
• Applying the Product-Market Fit Pyramid to digital products and services
• Overview of the Product Development process

Problem Space versus Solution Space

• How problems define markets
• Customer-led product development
• Using Solution Space to discover Customer Pains
• The Build-Measure-Learn loop

Defining Your Target Market

• Choosing customer segments
• Users vs Buyers
• The technology adoption cycle
• Customer Personas

Identifying Unmet Customer Needs

• What’s the Job to Be Done (JTBD)?
• Carrying our customer discovery interviews
• Customer "Benefit Ladders"
• Developing a "Hierarchy of Needs"

Define your Value Proposition

• Successful product development means saying, ‘No’
• Building your Value Proposition
• Skating to where the puck will be
• Predicting the future

Your Minimum Viable Product (MVP)

• User Stories: Features with benefits
• Breaking features down
• Scoping with "Story Points"
• Using ROI to determine investment
• Testing your MVP with customers

Build Your Product With Agile Management

• Understanding what is meant by ‘being Agile’
• Scrum vs Kanban and choosing the right approach
• Using Test Driven Development (TDD) 

Measure Your Key Metrics

• Optimisation with AB testing
• Analytics frameworks
• Identify the metric that matters most
• Achieving profitability