Advanced Social Media Training Course
Take your social media performance to the next level
|This course can also be delivered on-site at your office||In-house Enquiry|
|Course length: 1 day (9.30am - 5.00pm) includes breakfast, lunch and refreshments||* All prices exclude VAT|
After attending this course you will have a deeper understanding of:
- Fresh approaches to help revitalise your social media strategy
- Simple thematic planning techniques to drive up the relevance of your content and eliminate last-minute post panics
- Time-efficient workflows to boost the commercial impact of your activity
- The latest new features of leading social networks and what may be coming next
- How to keep your eyes on the prize with more mature approaches to measurement and reporting
- Winning content formats and targeting techniques for the leading channels
- The crucial contribution that effective social media marketing will bring to your organisation in the longer term
All attendees receive an attendance certificate, a digital copy of course material and four weeks post course support online.
Social Media Marketing is a well-established discipline in most organisations, but are you getting the results you need? This training day has been designed to help experienced marketing professionals power up their strategy beyond the simplistic pursuit of ‘likes’ and one-off engagements.
It will help you lay a more concrete, strategically-grounded foundation for your social media work. With a well-defined and well-oiled social media plan, you can generate better commercial returns and create long-term brand value.
Emarketeers' Advanced Social Media course will help you look at leading and emerging social networking channels in a new light, opening your eyes to more sophisticated approaches to content planning, audience data mining and precision-targeting techniques. We’ll examine what makes the leading platforms tick, allowing you to leverage emerging and innovative features to better support your business goals.
Your one-day interactive workshop will be hosted by Future of Marketing expert and former Microsoft executive, Allister Frost FCIM. It is packed with up-to-date insights and strategies to help you optimise your social media campaigns and the commercial results they bring.
Creating a More Socially-Empowered Organisation
- Developing an empowering social media policy for employees and partners
- Reputation and crisis management: how to handle negativity and mitigate risk
- How internal social networking can help unlock better external results
Laying More Strategic Foundations
- Starting Again from Scratch: Five steps to Social Media Sanity
- Proactive approaches to social media planning to fuel topicality and engagement
- Designing your own high impact, thematic multi-channel content calendar
Breaking Trends and Social Media Innovations
- Insights into the latest social media trends and how these can inform your strategy
- What’s new and next on the leading and emerging social networks
- Optimising your social media channel array: Less is More
More Meaningful Measurement and Performance Tracking
- Tracking and reporting principles and the role of dark social
- How to gauge the commercial value created from social media marketing
- Time-saving tools and techniques to boost your social media marketing efficiency
Winning Social Media Content
- How ranking algorithms handle your content and what you can do about it
- Emerging formats and techniques for grabbing attention in the newsfeed
- Organic and paid-for targeting options to drive up content relevance
- Developing ‘targeting first’ content ideas using ‘and-or exclusions’
The Advanced Social Media training course is designed for existing users of social media channels who are looking to inject greater sophistication into their online communication programmes.
Attendees should have prior experience of posting to social media channels, either in a personal or professional capacity, and an understanding of the common terminologies used in this field. Typical attendees are marketers, community managers, PR professionals, account planners and publishers.
The Advanced Social Media course is delivered by Allister Frost. Allister is a Chartered Marketer with over twenty years’ of experience in B2C and B2B marketing and is a specialist in emerging digital marketing techniques.
He is Microsoft's former Head of Digital Marketing Strategy and has won numerous industry awards including being voted UK Digital Marketing Personality of the Year.
Allister is a respected industry thought-leader, speaking regularly at industry conferences around the world. He has committed the last twenty years of his career to embracing technology changes, that help companies gain a competitive advantage and accelerate business growth.
Read more about Allister Frost »
What people say
Very informative course on Advanced Social Media. We have attended social media courses before and this course went into a much greater detail.
Highly recommend this course. Well researched, insightful, inspiring and practical. The venue and structure of the day was also great.
The course was very beneficial to me in a B2B social media role. I would highly recommend!
Hallgarten & Novum Wines
Highly recommend this Emarketeers course, great trainer and very interesting content.
The course will demystify the often overwhelming world of social media. Allister, the trainer, breaks the subject down really well, and provides a great forum for learning and discussion.
Enjoyed every minute of the day! Very helpful input on Social Media from a highly knowledgeable trainer.
Mack Brooks Exhibitions
Excellent, highly recommended for anyone who wants to use social media as an effective marketing tool to actually reach the right customers and contribute towards achieving sales.
Useful day with some excellent insights - I would recommend this course to anyone starting out on their Social Media journey.
Allister was a fantastic teacher - so knowledgeable, warm and funny. The course covered many topics and was extremely informative.
Small Luxury Hotels of the World
This course was outstanding - my expectations of an advanced course were high, and this by far outstripped them. Allister was a superb trainer/facilitator and really opened our eyes to practical and strategic approaches we can build into our SM planning, and how to dramatically improve the effectiveness of what we do.