Advanced Google Analytics Training Course

Take your Google Analytics insight and actions up a level

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Course date	Location	Price *
18 Oct 2017	Clerkenwell, London	~~£495.00~~ £460.00 (until 18 Sep)	Book Now
This course can also be delivered on-site at your office

Course length: 1 day (9.30am - 5.30pm) includes breakfast, lunch and refreshments
* All prices exclude VAT

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Overview

You have been using Google Analytics to fulfil standard reporting needs for a while, and now you are ready to become the Google Analytics champion in your organisation.

This Advanced Google Analytics course aims to take your knowledge to the next level. It will enable you to: spot tracking code issues or tweak the tracking code for advanced usage, automate your Google Analytics reporting in Excel, mine your Google Analytics data to generate crucial insights and more.

This day-long course is packed full of tips, tricks and helpful exercises. There will also be lots of opportunity to discuss how Google Analytics relates to your specific organisational needs.

This course compliments our standard Google Analytics training course.

Course Programme

Universal Analytics Configuration Options

Enabling Demographics & Interests reports
Defining remarketing audiences to power Adwords remarketing campaigns
Uniquely tracking users across devices with user-id tracking
The ins and out of session and campaign timeout handling
Customising organic search sources
Applying referral exclusions

Advanced Measurement Code Implementation via HTML or Google Tag Manager

The difference between measurement code implementation via HTML or Google Tag Manager
Setting up tag and triggers in Google Tag Manager
Implementing a data layer and adding data
Auditing your analytics tags using developer tools or Tag Assistant
Implementing subdomain and cross-domain tracking
Site speed tracking
Tracking downloads, link clicks and form submissions using event tracking
Tracking embedded YouTube and Vimeo video interactions
Measuring content sharing using social interaction tracking (Facebook, Twitter, LinkedIn, Google +1, AddThis, ShareThis)
Measuring standard e-commerce activity with standard or enhanced ecommerce tracking
Implementing custom dimensions & custom metrics

Using Advanced Filters

Combatting spam traffic with advanced filters
Advanced filtering and segmentation using regular expressions (Regex code)

Testing & Optimisation

A structured approach to testing
A/B versus multivariate testing
Implementing scroll tracking and heatmaps
Optimising forms with form tracking
Tracking site-to-call conversion and chat
Tracking voice of customer incl. task completion, customer satisfaction (CSAT) and Net Promoter Score (NPS)

Attribution modelling

What is attribution modelling?
Multi-channel funnel reporting explained
A review of the different attribution models
Making a case for incremental marketing attribution

Advanced Reporting Techniques

Saving time through report automation in Excel

Google Analytics Clinic

Bring your specific Google Analytics queries to the table and benefit from a speed consultancy session

Benefits

Following this training course, you will be able to:

Mine your analytics data beyond the standard reports
Implement custom variables and advanced segments to improve data quality
Use API tools to automate your reporting
Obtain greater insight through qualitative visitor surveys
Understand the impact of multiple touchpoints through attribution modelling
Implement Google Analytics regular expressions
Bring agility to your tagging with the Google Tag manager
Plan for future developments with Universal Analytics

All attendees receive an attendance certification, digital copies of course material and four weeks post course support online.

Audience

You have already been using Google Analytics for a while. Maybe you already attended the standard Google Analytics course. Or you know your way around most of the standard reports and you’re ready to move on to the next level: an advanced Google Analytics user.

This course is designed for marketing and communications professionals and website staff who are responsible for ensuring data accuracy and translating Google Analytics data into advanced reports and insights.

Delegates are asked to bring a WiFi enabled laptop in order to carry out exercises.

Trainer

The Advanced Google Analytics training course is led by industry veteran Remco Van Der Beek.

Remco has over 15 years experience in digital marketing and web analytics. He has been a trainer with Emarketeers since 2012, and during that time has trained over 1,000 digital marketers in Google Analytics.

He was a senior consultant at Nedstat/comScore (now Adobe), and his track record features clients such as Orange, Bridgestone Europe, Cargill, Cathay Pacific, Westminster Abbey, LBi, Media Bounty and many others.

Testimonials

The Google Analytics and Advanced Google Analytics courses we attended were intense but extremely useful. We came away with lots of inspiration, a much better understanding of a data-driven digital approach and list of action points to implement in our organisation over the next few weeks. Excellent trainer with great marketing knowledge that could also illustrate how this specific subject fits into overall digital marketing. Can highly recommend.

Bettina Schadow, Marketing Communications Manager
Fine Tubes - Ametek

The course covered a really good variety of information, and provided practical insights into how we can use Google Analytics more effectively - can't wait to try out the recommendations!

Imogen Doughty, Digital Marketing Manager
CREATE Fertility

The course was all delivered very well, I learnt a lot in a very short time.

Chris Howard, Web and Multimedia Manager
London School of Hygiene & Tropical Medicine

Excellent course for giving you a greater insight into the world of web analytics.

Bridget Mason, Marketing Manager
New Technology CADCAM

I really enjoyed the course. It covered lots of areas usually overlooked inside Google Analytics and gave me dozens of actions to implement as soon as possible.

Mark Hammond, COO
PetsPyjamas

Remco was great. He addressed all our individual learning objectives at the start of the class and answered our questions thoroughly as we went along. He was flexible but thorough in covering the topics (and a few extras). The food provided was also amazing!

Natalie Wiggins, Senior Account Manager
Webigence

Remco was a fantastic trainer, he was very knowledgeable and brought the topic to life with some useful exercises and real life examples.

Kate Pickford, Digital Marketing Consultant
M&G

Awesome!

Russell Bywaters, Analyst
HP

Great trainer, great course. Lots of tips were shared and we've found the course generally very useful. Tailoring the course contents has worked really well for us.

Raluca Costin, SEO Manager
Knight Frank

I have attended two Emarketeers courses at two different locations and would recommend their organization to any marketer looking to obtain further professional skills.

Matt Schmid, Marketing
Target Training GmbH

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