Jonathan Saipe

Using Predatory Thinking To Outsmart The Competition [Slide Deck]

8 February 2013, Jonathan Saipe

Yesterday saw the first in a series of digital marketing events planned this year by Emarketeers, entitled “Using Predatory Thinking To Outsmart The Competition”.

The sold out event was held at the fabulous Ogilvy Lab London and was attended by ad agency and marketing professionals.

The session kicked off with guest speaker Dave Trott who captivated the audience with his unparalleled storytelling skills and wisdom – elucidating the concept of predatory thinking.

I presented the following deck after Dave, which explained predatory thinking from a search marketer’s perspective.