Here’s a round-up of some of the stats from the video to whet your appetite:
- Over 50% of the world’s population is under 30 years old
- 53% of millennials would rather lose their sense of smell than their technology
- More people own a mobile device than a toothbrush
- 93% of shoppers’ buying decisions are influenced by social media
- 90% of consumers trust peer recommendations – only 14% trust ads
- The average person has a 7 second attention span (a goldfish has 8 seconds)
- The 4 P’s of marketing (product, place, price, promotion) have been replaced by the 4 C’s (creating, curating, connecting, culture)
- 1 in 5 couples meet online
- 1 in 5 divorces involve social media
- 20% of Google searches are unique
- Grandparents are the fastest growing demographic on Twitter
- 53% of people on Twitter recommend products in their tweets