Transcript
Welcome to another Emarketeers live session.
Today we’re going to look at the targeting opportunities Facebook gives digital marketers.
With access to the demographic data of nearly a billion Facebook users, Facebook’s advertising programme gives us ample opportunity for segmenting.
[switch to Facebook]
So, I’ve logged into Facebook’s advertising programme and am looking to create a new ad or campaign.
Let’s see it in action…
Ok so I’m a retailer and I want to target men in Wales [United Kingdom] who happen to like cycling and hiking. Here we go, I can see how many users I’m targeting on the right.
Or, I’m a jeweler with a great deal on engagement rings and I’d like to target women who have just got engaged. And here we can see how many people fulfil those criteria.
Or taking a more b2b approach, I might be a publisher and want to target anyone who has an interest in journalism or journalists who also work at the BBC. Although it’s a relatively small number, I know these ads will be targeted.
If I’m a retailer with local outlets, I might want to target women who live in and around London and Manchester who also like gardening or horticulture.
Or, back to B2B, I’m a recruiter looking for French speaking marketers and French speakers interested in marketing.
Or, I’m doing some market research and I might be interested to know how many 18 to 20 year old men versus women are interested in Lady Gaga.
Finally, I might want to know how many parents on Facebook have young children as opposed to teenagers; clearly the latter is more popular.
So, if you haven’t already done so, log into Facebook, click on the advertising link at the bottom and you may well discover a new segment for your ad campaigns.