Jonathan Saipe

Content Marketing – The Future Or Just Another Buzzword?

27 June 2013, Jonathan Saipe

In light of Google’s Panda and Penguin updates, content marketing has become one of the most ubiquitously discussed strategies in digital. It is considered so important, that Seth Godin famously claimed “content marketing is the only marketing left”.

As part of Emarketeers’ series of events on planning for digital change, Kelvin Newman discusses whether content marketing is just another fad or whether it simply cannot be ignored.

See the slide deck below.


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