We would like you to meet 7 digital personas, created by our good friends at Digital Talent @ Work via their smart mob event.

The 7 personas highlight the ambitions, needs and frustrations of archetypes within organisations working towards successful digital transformation. They represent a cast of characters in an evolving digital landscape and may well help you nurture your own organisation’s digital talent and maturity.

We would love to hear your views on each persona, and whether or not you feel others exist.