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Email Marketing Strategy

Optimise your email marketing activity

Email is still cited as one of the most effective channels in a marketer's armoury. Nonetheless, there is an ever increasing list of challenges faced by marketers, including: improving click and conversion rates, building subscriber lists, segmenting data and understanding customer behaviour. 

In order to help you enhance your email performance, one of our specialists will review your email marketing activity and advise on areas for improvement, such as:

  • Defining metrics and KPIs aligned to business objectives
  • Nurturing subscriber list growth
  • Creative, copy and subject line optimisation
  • Communication strategy and email frequency
  • Defining segments and segmentation models
  • Integration of triggered emails and use of automation
  • Optimisation and testing processes
  • Customer lifecycle to improve targeting



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