YouTube Video Marketing Training Course
Leverage the power of the Internet's most popular video channel
| Course date | Location | Price * | |
|---|---|---|---|
| Covent Garden, London | £495.00 | Book Now |
Course length: 1 day (9.30am - 5.00pm) includes breakfast, lunch and refreshments
* All prices exclude VAT
Quick Links:
Internet users now upload more than an hour of new video to YouTube every second and watch 4 billion videos per day.
YouTube is the second most popular search engine in the world, and accounts for a quarter of all visits to social media sites.
So, how do you seize the opportunity in the right way? Our YouTube Video Marketing training course will help any business or brand apply resources in a strategic way that takes into account the latest tools and techniques to achieve clear measurable results from YouTube.
You will learn all the key aspects of online video to make the right decisions, from learning how YouTube works and how to measure success, through to understanding audiences and setting creative briefs to ensure you're producing content that will succeed.
Course Programme
Strategic Overview
- Corporate video, viral films and branded entertainment
- The impact of user-generated content (UGC)
- Defining your goals, metrics and budget
Online Video Essentials
- YouTube's business model
- How video on YouTube works
- The social sharing effect
- Comments and reviews
Finding Audiences
- YouTube branded pages
- Paying for promotion
- Pre-roll advertising
- Video SEO (Search Engine Optimisation)
Producing Content
- Briefing and working with video production companies
- How to brief, shortlist and choose the right supplier
- Producing content in-house
Campaign Measurement and Making Continuous Improvements
- Measuring views, click-throughts and duration
- Understanding audience demographics
- Integrating YouTube metrics into Google Analytics
The Future Of Online Video
- Understanding accessibility legislation
- Professional content versus user-generated content
- Continued growth and technological developments
- Changes in length, content type and audience expectations
- Balancing commerce and entertainment
Benefits
Following this training course, you will understand how to:
- Use YouTube as an effective marketing channel
- Make the right decisions about your audience and how to reach them
- Create genuine engagement and attribute direct bottom-line benefits
- Interpret campaign metrics and make continuous improvements
- Pick the right partner for video content production
- Create your own YouTube video using a few simple tips and low-cost equipment
- Plan for future developments and innovations in online video
Audience
This course is a non-technical online video course aimed at delegates who need to enhance or update their knowledge of online video strategy and the technical and practical considerations that matter when using YouTube. The course typically attracts marketing professionals, e-commerce managers or online content managers - agency or client-side.
Trainer
This course will be led by Steffan Aquarone, who at just 20 years old was a founding director of award-winning film production and post-production company Fullrange. At Fullrange, Steffan worked with major clients including Land Rover, Vodafone and American Express helping launch their video campaigns. Steffan speaks regularly to audiences about film and media and uses his deep understanding of online video to engage and educate.
See more details about Steffan Aquarone »
Testimonials
This course was packed full of interesting tips. From strategy, to metrics, to selecting the right online platform, it gave me lots of new ideas as well as the practical advice that I needed.
Adrienne MacDonald, Web Editor
MMV
I have no hesitation in recommending Emarketeers courses. The content is always relevant, interesting and will help you improve your business.
Marianne Knowles, Senior Communications Officer
Manchester Metropolitan University
If you want to understand why you need online video or why you need to sell or produce it - look no further
Lindsey Hopkinson, Managing Director
Little Yellow Jacket
