Web Design Best Practice Training Course
CHOOSE A COURSE
CPD Accredited Course
Henna Ashraf
Test & Release Manager
Blue Square
Read more testimonials »
Share or recommend this page:
Web Design Best Practice COURSE DETAILS
PUBLIC TRAINING COURSES
| Date | Location | Price* | |
|---|---|---|---|
| 21 July 2009 | Covent Garden, London | £475.00 | Book now |
| 22 September 2009 | Covent Garden, London | £475.00 | Book now |
| 24 November 2009 | Covent Garden, London | £475.00 | Book now |
Course length: 9.30am - 5.00pm (1 day) includes breakfast, lunch & refreshments
* All prices exclude VAT
IN-HOUSE TRAINING COURSES
Above dates not suitable?
Prefer a course or workshop tailored to your specific needs?
Save up to 40% on group training at your office
Enquire here or call us now on 0845 680 1235
Whether you are commissioning, managing or designing a website, Emarketeers' web design training course offers a detailed insight into the necessary creative, technical and marketing considerations made when designing websites.
During the training course we will cover how to consider website design in relation to: search engine optimisation (SEO), accessibility, information architecture, web analytics and persuasive website design - often ignored at the conceptual or scoping phases of web projects. This training course therefore reveals a myriad of web design considerations that simply cannot be ignored.
HOW WILL YOU BENEFIT FROM THIS TRAINING COURSE?
Following this training course, you will be able to:
Adopt a best practice holistic approach to web design
Balance commercial objectives against web design challenges
Consider the impact of accessibility compliance on web design
Implement a user-centric design approach into your web design processes
Better understand website design for search engine optimisation (SEO)
Carry out "persuasive website design" on ecommerce and other websites
Interpret web analytics data to improve click-through rates and conversions
Carry out structured testing for landing pages using online tools
TRAINING COURSE CONTENT
Information architecture1 Sitemaps / structure diagrams
2 The content model explained
3 Techniques for creating information architecture
Search Engine Optimisation1 Overview to key SEO ranking factors
2 On-page optimisation techniques
3 Structured approaches to internal linking
4 Information architecture issues
Creative website design approaches1 Creating wireframes
2 Using mood boards
3 Template design considerations
4 Use of colour / typography / white space
5 Design considerations for web 2.0 websites
Accessibility website design1 Legal requirements (overview)
2 Web Content Accessibility Guidelines
3 Principle-centered approach
4 Accessibility statements & site-wide accessibility
5 Screen layout
Persuasive website design1 Home and site-wide persuasive web design
2 Ecommerce persuasive web design
Includes design for: category, product, basket & checkout pages
3 Landing page strategy
4 Form page design
Web analytics and improving web design performance1 Essential website metrics
2 Testing
A/B testing
Multivariate testing
WHAT DO I GET WHEN I BOOK THIS COURSE?
- 1 day training course with a specialist trainer
- Over 100 pages of printed course material to take home
- 4 weeks FREE post course support by phone or email
- Course attendance certificate highlighting hours accredited by the Chartered Institute of Marketing CPD Programme
- 10% discount voucher on future public courses
- 10% discount for your colleagues, if they book the same course as you
WHO IS THIS TRAINING COURSE TYPICALLY AIMED AT?
- Web, digital or print designers
- Web project managers, producers and commissioners
- Design or advertising agencies
- Copywriters
WHAT SKILLS WILL YOU NEED?
Most attendees will have a track record of carrying out, managing or commissioning web design. Skill levels will vary from beginner to mid-level.