Emarketeers - Internet Marketing and Technology Training Courses

Call us now on 0845 680 1236

Web Design Best Practice Training Course

COURSE DETAILS

Book now   PUBLIC TRAINING COURSES
    Course length: 1 day - 9.30am-5.00pm
    Location: Central London
    Dates: 3 Jun 08
    Price: £475.00 + VAT per attendee; includes breakfast, lunch & refreshments

  IN-HOUSE TRAINING COURSES
    Above dates not suitable?
    Prefer a course or workshop tailored to your specific needs?
    Save up to 40% on a group booking at your office
    Enquire here or call us now on 0845 680 1236

Whether you are commissioning, managing or designing a website, Emarketeers' web design training course offers a detailed insight into the necessary creative, technical and marketing considerations made when designing websites.

During the training course we will cover how to consider website design in relation to: search engine optimisation (SEO), accessibility, information architecture, web analytics and persuasive website design - often ignored at the conceptual or scoping phases of web projects. This training course therefore reveals a myriad of web design considerations that simply cannot be ignored.

WHY DO YOU NEED THIS TRAINING COURSE?

  • You are a web designer and need to enhance your knowledge of best practices in web design
  • You are a web project manager and need to improve your management of web design teams
  • You are pitching a web project to an agency and need to assess their approaches to web design
  • You employ or are interviewing designers and need to assess their skill levels and web design experience

TRAINING COURSE CONTENT

  Information architecture

1 Sitemaps / structure diagrams

2 The content model explained

3 Techniques for creating information architecture

  Search Engine Optimisation

1 Overview to key SEO ranking factors

2 On-page optimisation techniques

3 Structured approaches to internal linking

4 Information architecture issues

  Creative website design approaches

1 Creating wireframes

2 Using mood boards

3 Template design considerations

4 Use of colour / typography / white space

5 Design considerations for web 2.0 websites

  Accessibility website design

1 Legal requirements (overview)

2 Web Content Accessibility Guidelines

3 Principle-centered approach

4 Accessibility statements & site-wide accessibility

5 Screen layout

  Persuasive website design

1 Home and site-wide persuasive web design

2 Ecommerce persuasive web design

Includes design for: category, product, basket & checkout pages

3 Landing page strategy

4 Form page design

  Web analytics and improving web design performance

1 Essential website metrics

2 Testing

A/B testing

Multivariate testing

WHO IS THIS TRAINING COURSE TYPICALLY AIMED AT?

  • Web, digital or print designers
  • Web project managers, producers and commissioners
  • Design or advertising agencies
  • Copywriters

WHAT SKILLS WILL YOU NEED?

Most attendees will have a track record of carrying out, managing or commissioning web design. Skill levels will vary from beginner to mid-level.