Web Content & Legal Compliance Training Course
A guide to the legislation and regulations for online content
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The legislation and regulations relating to digital content are increasing. Campaigns can get pulled, organisations are increasingly named and shamed in a very public manner and there's a risk of substantial fines. Can you or your organisation afford not to know about web content and the law?
This course cuts through the red tape and confusion, offers practical solutions and approaches, with tools and processes designed for marketers, agency professionals, content managers and strategists with no legal background.
By the end of the day you’ll know what you need to know and have useful ideas that you can start implementing as soon as you get back to the office.
The day is packed with activities, case studies and opportunities to tackle your own challenges and audit your current compliance, with expert support and guidance, as well as showing where to find the resources you need to stay on top of this rapidly changing and increasingly important area.
Course Programme
Mapping the current state of your organisation - a fast-paced introduction to online legislation and regulations
- Cookie law and the Citizen's Rights Directive
- Email and the Privacy and Electronic Communications Regulations
- Anti-piracy and the Digital Economy Act
- Online marketing, social media and the CAP Code
- What you have to publish - Companies Act and First Company Law Amendment Directive
- Website accessibility - The Equality Act
Global implications - why Jules Verne wouldn't want a website
- The US picture
- Global digital business versus local digital law
What’s on the legal horizon and how it might apply to you and what you do
- European Data Protection Framework proposals
- Communications Data Bill
- Communications white paper
- Imagining a tougher digital environment post-Levenson
- From cookies to animal crackers - a few words about Panda, Penguin and...
Developing positive engagement with the various policing organisations
- Advertising Standards Authority and online marketing material
- Royal National Institute for the Blind and web accessibility
- Information Commissioner and Cookie Law
- Internet Services Providers ‘black boxes’ to gather what you do and where you go online
- Ofcom
Learning from examples of good and bad practice - what worked, what didn’t and why?
- Understanding the penalties when you get it wrong and how it could impact your brand
- Organisational engagement and the law
Establishing the right level of compliance for your organisation
- Developing tactical changes and work rounds
- Building compliance into future projects
- Digital content governance frameworks and auditable decision processes
- Policy frameworks and engagement techniques
Benefits
Following this training course, you will understand:
- Your organisation's current level of compliance
- What steps need to be taken to make your organisation legally compliant
- How to manage future online projects so that they stay on the right side of the law
- How to rate and mitigate content compliance risks
- How the right approach to digital compliance and risk can raise the profile of content creation, curation and authoring within an organisation
- How to build digital governance into your content strategy
All attendees receive an attendance certificate, hard and soft copies of course materials and four weeks post course support online.
Audience
The course is aimed at those with direct or evolving responsibility for producing, managing or overseeing digital content and online projects. It is relevant to organisation and agency professionals as well freelance/consultant providers of marketing, copywriting, editing and publishing, customer service and PR.
Trainer
The Web Content and Legal Compliance training course will be led by Anne Caborn.
Originally a journalist, Anne is a director of Brighton Housing Trust Enterprises, which develops business and social enterprise opportunities for a South Coast housing charity.
She also co-authored Information Overload: Academic and Practical Insights for Engineers and Technical Writers.
Read more about Anne Caborn »
