Usability & Information Architecture Training Course
Create more user-centric websites
| Course date | Location | Price * | |
|---|---|---|---|
| St Pancras, London |
|
Book Now |
Course length: 1 day (9.30am - 5.00pm) includes breakfast, lunch and refreshments
* All prices exclude VAT
Quick Links:
These days, designing with user-centricity and usability in mind is an essential requirement of any web or digital project. A good user experience will not only improve outcomes such as conversion rates and ROI, but in the "social web", users also become trusted brand advocates. Designing with user experience in mind is therefore of paramount importance.
Emarketeers' usability training course will teach delegates the essentials behind user experience, user-centric design (UCD) and information architecture. The day will be packed full of theory as well as interactive exercises ensuring that all delegates can apply learning to their individual projects.
Course Programme
Creating a User-Centred Information Architecture
- The science behind interaction design
- Using visual perception laws to ensure your content is well presented and easy to navigate
- Top 10 usability myths and how to avoid making common usability mistakes
- Content is king: ensuring your copy is written for web users as well as search engines
- Human-centred data capture: tips on designing forms that humans will use
- Quick ways to ensure that your website addresses basic usability principles
The Usability and Information Architecture "Toolkit"
- The processes of creating information architecture that supports human interaction and ergonomics
- Methods of creating taxonomies, hierarchies and user centred labelling
- Understanding open and closed card sorting and when to use it
- Know your audience and the impact on shaping your content
- Processes and tools to create personae and user journeys
- Putting it all together: prototyping, wireframes, sitemaps and process flows
- Information architect tools you couldn’t live without
- A step by step approach to auditing your own website as well as your competitor’s
- E-commerce user experience bloopers: a case study
User Testing
- Why is user testing important?
- Quick ways to test the usability of your site
- Balancing user needs against business goals
- Cost effective ways of carrying out user testing
- How to recruit test users and ask the right questions
- Putting together your user findings and prioritising what to do and when
Usability "clinic"
- A chance to discuss your own website projects and usability issues with the group
- “Test” your website on a group of users and get valuable feedback
Benefits
Following this training course, you will be able to:
- Perform a comprehensive structural website audit
- Evaluate the efficacy of site navigation (taxonomies and nomenclature)
- Create user centred content and messaging
- Implement user-centric design (UCD) methodology in your web design projects
- Consider the relationship between accessibility and usability
- Balance commercial objectives against usability
- Design effective websites with user-centricity in mind
- Conduct user testing
- Evaluate information architecture and IA output within a web design project
Audience
This course is an introduction to usability and information architecture and generally attracts: entry level and junior Information Architects, digital project managers or web developers and designers.
No prior knowledge of user-centric design or IA is required, although experience of working on web or digital projects is recommended.
Trainer
This training course is led by Lynda Elliott. Lynda's experience in Usability and Information Architecture spans a decade. Her knowledge covers UCD and HCI as well as cognitive and environmental psychology and she brings her vast experience with great passion to each training course.
Lynda is also a member of the Information Architecture Institute and holds an honours degree in Information Design.
Read more about Lynda Elliott »
Testimonials
A well taught, brilliant course, covering everything you need to know about usability and structuring website content.
Mark Harrison, Information Developer
University of Leicester - IT Services
The course was really informative, Lynda kept us engaged the whole day. The building itself is a real beaut with wonderful food to keep your energy levels up. Thank you.
Helen Wiggins, Internet Services Specalist
Tickets.com
Very useful training course and a great lecturer. Also a lovely environment to learn in. Thank you.
Jana Crowne, Web Designer
The Holiday Place
An insightful and interesting look into UX and IA. I certainly feel more confident in ensuring project objectives are met. Thanks Lynda and Emaketeers!
Emma Robbins, DPM
Strange & Dawson
A fantastic course - really interesting, relevant topics in a small class size which made it a friendly, conversational, fun day. The course is delivered in such a way that people at all levels can understand. Lynda was great and incredibly knowledgeable. The venue was lovely and the catering was excellent - especially the sweets jars to get over threethirtyitis! I left having learned a lot. A great day.
Eliza Gosling, Account Director
Work Communications
I would recommend this course for anybody who builds websites. You will come away with a thorough understanding of how people use websites and how to tailor your website to meet business and visitor needs. An outstanding course taught by somebody who knows their subject inside out and who is enthusiastic to help you.
Eloise Anthony, Communications Executive: Marketing
Motability
I thoroughly enjoyed learning with Emarketers - the course covered a really good range of relevant topics and the tutor made the day thoroughly enjoyable!
Stewart Gillespie , Communications Executive
Motability
Great course - convenient, informative and useful. I've learned skills and theories that will prove invaluable in my career. Now comes the hard work of putting it all into practice!
Luke Darbyshire, Senior Designer
Reward
I came away with renewed vigour for the topic, a happily buzzing brain full of ideas, and an even happier stomach after the delicious food!
Bruno Nice, Web Producer
Citi
The course was great. It covered a lot of areas and would provide excellent grounding for someone wanting to move into the Usability area, or looking to sanity check their existing knowledge.
Jonathan Porton, E-Commerce Manager
TUI Marine
A well-run, discursive and approachable course, providing a useful grounding for anyone working in online publishing.
Matthew Hutchings, Project Manager
Oxford University Press
A very informative course that expresses the importance of planning and structuring a website effectively.
Sonia Danner, Senior Account Manager
Central Office of Information
I really recommend this course to anyone that wishes to gain a good overall view of what makes a good website. I can now talk more confidently on good user journey and IA structure for our website.
Emily Harrand, Publishing Board Support
Directgov
This course was incredibly useful and interesting. I'll be using these skills every day and think everyone in my agency could benefit from this knowledge!
Emma Pengelly , Account Executive
Mason Zimbler
Excellent tutor - she clearly knows her stuff!
Rachel Ayres, Project Manager
Chameleon Net
Very knowledgeable trainer and wide coverage of the subject leading to extensive course notes.
John Campbell , Online Project Manager
Oxford University Press
A great course which catered for people of different levels. Will really make you think more about the development of your web projects.
Adam Hutson , Web Developer
Caspian Publishing
Thoroughly good day, picked up a load of new skills, can't wait for the next one!
Mike Simmonds, Lead Developer
Caspian Publishing
