Twitter for Business Training Course
Master the art of Twitter and tweeting. Vivre la revolution!
| Course date | Location | Price * | |
|---|---|---|---|
| Covent Garden, London | £495.00 | Book Now | |
| Covent Garden, London |
|
Book Now |
Course length: 1 day (9.30am - 5.00pm) includes refreshments
* All prices exclude VAT
Quick Links:
With over 200 million users and over 110 million Tweets a day, in the last year Twitter has become a mainstream communications platform and is now considered to be a critical business tool.
But what does it mean for you and your business specifically? How do you sort the hype from the reality? Where do you begin? How can it be used? And what things do you need to consider to use Twitter strategically?
This one day course will mix together theory, hands-on exercises and discussion to get you quickly and confidently up to speed with using Twitter in a business context.
Course Programme
Getting started
- Setting up your account and strategies around personal and corporate branding
- Followers and following – how to find people, best practices in growing your followers
- Tips on what to write, frequency and the tone to use
- Adding links, photos and using URL shorteners
- Lists – what are they, and how can they be useful?
- How to reply to tweets and contact followers privately
- Getting to know the lingo and etiquette – @, DM, RT, hashtags
- Using search and why it’s important for businesses
Using Twitter on your mobile or desktop
- Introduction to desk top and mobile applications
- Real-time search – and applications for use
Integrating in other media into your tweets and associated tools
- Photos
- Video
- Audio
Case studies
- How are different businesses and brands (large and small) using Twitter to help them in their business?
- Who's got it right, who’s got it wrong?
Understanding and measuring your brand presence
- How to monitor conversations related to your brand(s)
- Tools to measure and understand your impact within Twitter
Creating a company Twitter strategy
- Discussion and brain-storming how Twitter could be useful for your organisation - going beyond marketing
- Who in your company should be representing your brand and areas of business
- Guidelines for operating a brand Twitter feed
- Guidelines for employees
- A Twitter strategy example template
Benefits
Following this training course, you will be able to:
- Consider how Twitter can benefit you or your organisation
- Use correct terminology and etiquette when tweeting
- Assess good and bad practices when using Twitter
- Monitor buzz and conversations
- Grow your list of Twitter followers
- Create a corporate-wide Twitter strategy
Audience
The Twitter for Business training course typically attracts marketing or brand managers, customer service managers and community managers from SME's to organisations within the public sector, third sector and private sector.
No prior knowledge of using Twitter is required. Delegates are asked to bring a WiFi enabled laptop.
Trainer
This hand's on Twitter for Business course will be led by Kathryn Corrick. Kathryn has worked for over 10 years in digital marketing, making significant contributions to the likes of McCann Erickson, the London Development Agency, handbag.com and New Media Age. She is also a visiting lecturer at the University of Westminster.
Kathryn is a highly experienced trainer and ensures that each Twitter training course is engaging, educating and fun!
Read more about Kathryn Corrick »
Testimonials
The Twitter course was great for me as a complete beginner. The day after the course, I am now tweeting from two accounts!
John Madew, Investment Director
Australian Trade Commission
I enjoyed this course and learnt more than I thought I would!
Elizabeth Mcginity, Marketing and Communications Co-ordinator
Littlestar Services
