Twitter Training Course
| Public course date | Location | Price * | |
|---|---|---|---|
| 20 May 2010 | St Pancras, London | £250.00 | Book Now |
Course length: 0.5 day (9.30am - 1.00pm) includes refreshments
* All prices exclude VAT
Quick Links:
Twitter seems to be everywhere these days with almost daily mentions in the news and trade press - from prominent celebrities to an increasing number of MPs, everyone seems to be using it or declaring an opinion.
But what does it mean for you and your business? How do you sort the hype from the reality? Where do you begin? And what things do you need to consider to use Twitter strategically?
This half day, "zero to hero" Twitter training course is a hand's on introduction to the heady world of microblogging. Delegates are asked to bring their own WiFi enabled laptop in order to carry out exercises.
Course Programme
Introducing Twitter
- What it is and what it isn't
- Demographics - who's using it, who's not using it
- Impact to date - is it just a fad?
- How it's funded
Getting started with Twitter
- Setting up your account and strategies around personal and corporate branding
- Followers and following: finding people; growing your followers; what are bots; how to recognise spammers
- Tips on what to write and the tone to use
- Adding links, photos and using URL shorteners
- How to reply to tweets and contact followers privately
- Getting to know the lingo and etiquette - @, DM, RT, hashtags
- Using search and why it's important for businesses
Using Twitter on your mobile or desktop
- Introduction to desktop and mobile applications; why they're important to understand
- Real-time search
Twitter Case Studies
- How are different businesses and brands (large and small) using Twitter to help them in their business?
- Who's got it right, who's got it wrong?
Understanding and measuring your brand presence on Twitter
- How to monitor conversations related to your brand(s)
- Tools to measure and understand your impact within Twitter
Creating a company Twitter strategy
- Who in your company should be representing your brand and areas of business
- Guidelines for operating a brand Twitter feed
- Guidelines for employees
- A Twitter strategy example template
Benefits
Following this training course, you will be able to:
- Consider how Twitter can benefit you or your organisation
- Use correct terminology and etiquette when tweeting
- Assess good and bad practices when using Twitter
- Monitor buzz and conversations
- Grow your list of Twitter followers
- Create a corporate-wide Twitter strategy
Audience
The Twitter training course attracts marketing or brand managers, customer service managers and community managers from SME's to organisations within the public sector, third sector and private sector.
No prior knowledge of using Twitter is required.
Testimonials
I enjoyed this course and learnt more than I thought I would!
Elizabeth Mcginity, Marketing and Communications Co-ordinator
Littlestar Services
