Social Media & The Law Training Course
| Public course date | Location | Price * | |
|---|---|---|---|
| 19 April 2010 | Covent Garden, London | £555.00 | Book Now |
Course length: 1 day (9.30am - 5.00pm) includes breakfast, lunch and refreshments
* All prices exclude VAT
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As businesses and organisations begin to integrate social media into their comms strategy, what legislation and legal issues do they need to be aware of? And how do they prevent problems happening in the first place?
The Social Media and the Law training course will aim to give you an overview of the known main areas of UK law that affect social media, help you spot problems and give you practical advice in putting preventative measures and policies in place.
This course is jointly lead by technology and online media lawyer Sherree Westell and digital media consultant Kathryn Corrick.
Course Programme
Introduction - defining our terms
- What do we mean by social media and user generated content?
- An overview of the social media landscape and its extent
- Defining areas of responsibility and the legal implications for each
- Social media on your own websites and pages initiated and controlled by you
- Social media sites you have a branded or employed personnel presence
- Public unsolicited user generated content
What are the known main areas of law and legislative acts that affect social media and in what instances might they apply? (part 1)
- Defamation
- Intellectual property and copyright
- Privacy and data protection
- Examples and case studies
What are the known main areas of law that affect social media and in what instances might they apply? (part 2)
- Contracts and confidentiality
- UK consumer protection from unfair trading
- Examples and case studies
Prevention is better than cure (part 1)
- Creating community guidelines
- Moderation: considerations and guidelines
- Case studies and examples
Legal cases and time for questions
Prevention is better than cure (part 2)
- Creating social media guidelines for staff and why it's important
- Case studies, templates and examples
A brief look at the future: unknowns that may affect social media
Benefits
Following this training course, you will be able to:
- Understand the main aspects of laws that affect your social media presence
- Ask questions and gain insights from a practising technology lawyer
- Understand the various levels of risk involved in using social media
- Gain a basic framework for creating a social media policy
Audience
This training course typically attracts: communications, PR and marketing directors, information managers, copywriters, bloggers, journalists, editors, community managers or social media managers
Familiarity with social media is beneficial, but not essential.
