Social Media Implementation Training Course
A practical hand's on guide to the key social channels
| Course date | Location | Price * | |
|---|---|---|---|
| Covent Garden, London | £495.00 | Book Now | |
| Piccadilly, Manchester | £375.00 (24% off) | Book Now | |
| St Pancras, London |
|
Book Now | |
| St Pancras, London |
|
Book Now |
Course length: 1 day (9.30am - 5.00pm) includes breakfast, lunch and refreshments
* All prices exclude VAT
Quick Links:
This one day course is designed to get you up to speed using the social media tools of Facebook, LinkedIn, Twitter, YouTube and Vimeo in a business and corporate context. If you have had had little, or no, social media experience in the past, don’t worry, this training course is just for you.
The course aims to help you see through the hype explaining the practical differences between each social network and the best uses for each. The training will give you confidence to experiment with the key social networks and will allow you to learn how each one works in a practical context.
Course Programme
Introducing Facebook, LinkedIn, Twitter and YouTube
- How do they fit into the bigger social media picture?
- What differences are there between each tool?
- What is each good for? (eg. SEO, traffic to your site, brand exposure, customer communication)
- What are the benefits of using them for brands and business?
- Measuring and monitoring
LinkedIn – it’s more than just a place for your CV
- For individuals – setting up your account, optimising your profile, adding contacts, asking your network questions, adding applications.
- For companies – introducing company pages and groups, finding potential suppliers, creating a community
- Using LinkedIn for HR
- Case studies and examples
- Setting up your account and strategies around personal and corporate branding
- Followers and following – how to find people, best practices in growing your followers
- Tips on what to write and the tone to use
- How to reply to tweets and contact followers privately
- A look at hashtags and why they’re useful• Using Twitter search
- Case studies and examples
Facebook – how can businesses use this vast social network?
- An overview of Facebook and how it’s used by individuals
- Advertising opportunities – how Fabcebook adverts work, creating an advert, targeting, costs
- How to set up groups and branded pages, and understanding the difference between each
- What are ‘Likes’ and what do they indicate?
- Apps? What are they and what should you be aware of?
- Sharing content via Facebook
- Adding social sharing buttons to your site
- A look at Facebook Places and Facebook Deals
- Case studies and examples
YouTube & Vimeo – the role of video in business
- Overview of the website and how it works
- Examples of business uses
- How to add a YouTube video to your website or blog
- Uploading a video
- Introducing tags and why they're important
- YouTube comments – how do they work, do’s and don’ts of moderation
- A look at branded channels
- Case studies and examples
Benefits
Following this training course, you will be able to:
- Use the core functions of Facebook, LinkedIn, Twitter, YouTube and Vimeo
- Feel confident exploring social media websites in your own time
- Understand how each social media tool examined can be used and benefit your business
- Add and link to content such as videos and photos, to social media sites
- Understand how Facebook, Twitter, LinkedIn and YouTube can work together
- Assess good and bad social media best practices
- Grow your relationships with clients, stakeholders and customers
- Know options for advertising on Facebook, Twitter and LinkedIn
Audience
This is an entry level training course targeting users of social media who need better hands-on understanding of how to use Facebook, Twitter, LinkedIn and YouTube and Vimeo to run campaigns.
Typical attendees are marketers, community managers, PR professionals, publishers and account planners.
No previous knowledge or membership of the social networks is required but we do ask that you bring along your own WiFi enabled laptop.
This course compliments our social media strategy training course.
Trainer
The Social Media implementation course will be led by Kathryn Corrick. Kathryn has worked for over 10 years in digital marketing, making significant contributions to the likes of McCann Erickson, the London Development Agency, handbag.com and New Media Age. During this time she has worked on digital campaigns for Mastercard, UPS, The Co-operative Group, Quorn, Telegraph, BMW Bikes and MyDeco.
Kathryn is a highly experienced trainer and ensures that each social media training course is engaging, educating and fun!
Read more about Kathryn Corrick »
Testimonials
The trainer was excellent: knowledgeable and careful to address the requirements of the group. Course content was excellent too. A thorough introduction, giving confidence to start using social media. And last but not least, a great venue! All in all, a very well spent day.
Margaret Cranford, Programme Support
Connect Digitally Programme
The course was a useful introduction on how to use social media, both as an individual and to maximise opportunities for your business.
David Coulson, London 2012 Business Lead
East of England Development Agency
I now know far more about the ever expanding world of social media and am looking forward to making the most of its resources. Thank you Emarketeers.
Juliet Vazquez Romero, Journalist
A useful introduction to social media platforms and usage with a helpful and informative trainer.
Warren Tsoi, Head of Marketing and Comms
Serco
A rare example of a trainer who can genuinely call themselves a social media 'expert'. Thanks for a very informative and tailored course that will help us add that extra firepower to our campaigns.
Tom Woods, Account Executive
Touchdown PR
