Join our email list:

Home > Training Courses > Social Media Strategy

Social Media Strategy Training Course

Have better conversations through effective social media strategy

Course date Location Price *  
£495.00 Book Now
£395.00 (20% off) Book Now
£495.00 £440.00 (until 28 May) Book Now

Course length: 1 day (9.30am - 5.00pm) includes breakfast, lunch and refreshments
* All prices exclude VAT

Since the inception of the web there have been huge changes in how media is consumed and produced. At the forefront of this media evolution is social media - a participatory phenomenon that is no longer being used by the few but by the many, and should be considered an integral part of any businesses' digital marketing strategy.

Emarketeers' social media course will give you an understanding of the shifts in media that have been occurring; show the depth and breadth of social media, some of the technologies behind it and what makes media 'social'; examine why it's important to understand this network economy; and how your business or brand can begin putting together a strategy for integrating it into areas such as marketing, product development and customer services.

Course Programme

Social Media Overview

  • Current marketplace
  • Trends and latest developments
  • Basic principles behind using Social Media

Principles of Social Media

  • Reciprocity and Sharing of information
  • Conversations through Social Media - how to create a dialogue
  • Driving word of mouth
  • Cultivating relationships through Social Media
  • Delivering trust
  • Importance of honesty and integrity

Types of Social Media

  • Communication forums - including blogs, discussion groups, micro-blogs
  • Collaboration - including wikis, social bookmarking, social news
  • Multi-media sharing - including photos, videos, audio sharing
  • Reviews, comments and opinions across all sectors
  • Entertainment, including games, virtual worlds, game sharing

Audiences for Social Media

  • Demographics and statistics
  • Driving factors

Why Social Media Matters

  • Understanding how it affects brands and businesses
  • Understanding the network economy
  • Case studies - good and bad examples

Monitoring your brand's presence

  • Official and unofficial - what people are saying about your brand in the Social Media space
  • Basic analysis techniques and tools
  • Interpreting the results
  • Benchmarking practices

Legality

  • Ethics - the laws behind Social Media
  • Best practices

Creating a Social Media strategy for your brand

  • Informal discussion about objectives for your brand
  • Group exercise, including feedback

Back to top

Benefits

Following this training course, you will understand:

  • The depth and breadth of social media and its drivers
  • What makes a media social and how it differs from the broadcast media model
  • The importance of trust, honesty and transparency
  • Social media demographics and how it relates to brand engagement
  • How other businesses, organisations and brands are using social media
  • How it can go wrong and how to react to problems when they arise
  • Best practices, ethics and legislation relating to social media
  • Basic techniques and tools for benchmarking your social media presence
  • The first steps in creating a social media strategy for your business or brand
  • Some of the latest services and trends

Back to top

Audience

This training course is primarily targeting users of social media who need to gain a greater understanding of implementing social media strategies for external comms. Typical attendees are marketers, community managers, PR professionals, publishers and account planners. This course requires delegates to bring a WiFi enabled laptop.

This course compliments our social media implementation training course.

Back to top

Trainer

The Social Media strategy course will be led by Kathryn Corrick. Kathryn has worked for over 10 years in digital marketing, making significant contributions to the likes of McCann Erickson, the London Development Agency, handbag.com and New Media Age. During this time she worked on digital strategies for Mastercard, UPS, Quorn, The Co-operative Group, Telegraph, BMW Bikes and MyDeco.

Kathryn is a highly experienced trainer and ensures that each social media training course is engaging, educating and fun!

Read more about Kathryn Corrick »

Back to top

Testimonials

Brilliant eye opener of a course, well worth attending as it really made me realise what a huge scope Social Media can offer.

Chris Lock, Strategic Partnerships Controller
AXA PPP healthcare

I would highly recommend this course to any marketeer looking to learn why and how to use social media. The course was very interactive and focussed on examples relevant to attendees different business areas.

Caroline Langley, Brand & Sponsorships Executive
Ricoh Europe

Very Interesting course, recommended for further insite into the world of Social Media.

Caroline Blacklock, Manager Onlne Community
Etihad Airways

A training course that's a genuinely good use of time! Emarketeers know their stuff. The course gave me a thorough overview and a good understanding of social media and how best to use it in our organisation.

Michelle Bayley, Head of Communications
Acas

An excellent course that covered a lot of ground and provided some really invaluable reference sites and resources. Thank you!

Zoe Sheppard, Director
Hive Marketing

The Social Media Strategy Course was brilliant. It is very relevant to both public and private sector and unlocks a lot of tools that I had no idea about.

Susanna Holt, Marketing and Promotions Officer
Nottingham Community Foundation

An engaging, interactive and interesting course that helped to gain an undertsanding of the power of social media and what tools are available to reach your intented audience.

Michelle Bates, Event Manager
Symantec

A well planned course in a great location managed by an extremely well informed trainer.

Nikki Salih, Personal Assistant
Greater London Authority

Fantastic overview of the social media possibilities for your brand!

Lisa Lucas, Science and Education Manager
WCRF

The course was really enjoyable and gave a clear insight into Social Media and how it can be built into the marketing strategy. I came away feeling confident and keen to put into practice the skills I had learned.

Andrea Foley, Marketing Executive
GT LAW Solicitors

I would highly recommend this course to marketers who have a good understanding of social media but are unsure how to put this into business practice.

Nicola Wood , PR & Marketing Executive
BAKO North Western

This course provided me with the tools to confidently integrate a social media strategy into a marketing strategy which is exactly what I was hoping for.

Paula Davies, Marketing Consultant

I would definitely recommend this course to anyone struggling with how to best implement social media into their business strategy.

Sara Barnard, Content Writer
Comfort Click

Fantastic course. Relevant and really helpful to anyone who is responsible for a company's online social media content.

Laura Hood, Marketing and Communications Assistant
Laing the Jeweller

The Social Media course was fantastic, very well organised and provided me with lots of new ideas to implement into my brand. Left me wanting to know even more!

Iain Beable, Health Division Co-ordinator
Mytime Active

After the social media course course felt that I could confidently write a social media strategy to support my existing communications strategy.

Faith Mall, Press and PR Manager
Fairtrade Foundation

An enjoyable and interesting session which was well paced and challenged my thinking about using social media within our marcomms strategy.

Warren Tsoi, Head of Marketing
Serco Consulting

A great course held by a knowledgeable passionate teacher, held in a really good venue with good facilities.

Lucinda Clark-wright, Product Developer
TCC

I would not hesitate to recommend this course to colleagues as it provided a complete overview of the social media landscape and helped me to focus my social media strategy on the channels relevant to my organisation.

Laura Darke, Marketing Manager
CPS

Great content, professionaly presented. I will be using a lot of the tools explored during this course. Recommend it to all starting a social media strategy definition for their company.

Paulo Pereira, Contact Centre Manager
FamilySearch

The structure, content and timing of the day allowed plenty of time to explore, question and learn. The course leader Kathryn Corrick struck the right balance between making the day enjoyable, informative, thought-provoking, engaging and sometimes quirky; no mean feat.

Richard High, Head of Content
KHL Group

Great experience! It's amazing what you learn in just one day.

James Colville, Style Agent
Soho Management

This course really focussed on integrating social media into your current business plan rather than setting up campaigns just for the sake of it. Lots of practical tips as well as strategic food for thought.

Alex Cooke, Campaign Manager
Swinton Group

It was a lot of learning in a very cordial environment. The instructor was absolutely fabulous and ran the day very well!

Asad Ali, Academic
Novateur

I thoroughly enjoyed the Social Media day. I did not know a great deal beforehand, and this was the ideal content and structure to not overwhelm me, and gave me many ideas to implement into my marketing campaigns.

Jenny Ashton, Marketing and Promotions Executive
Express Gifts

Helped to enhance my understanding of what is a huge subject!

Paul Howe, Communications Officer
Trinity House

I thoroughly enjoyed the Social Media course delivered by Kathryn Corrick. Her wealth of knowledge and expertise on the subject area came across in her entusiastic and well presented training.

Narinder Jandu, Programme Executive
Yorkshire Foward

The course was clearly and logically presented, and having started the day being very confused about social media and how I could use it commercially in future, I am now full of fresh ideas that will certainly help my business in future.

Helen Cooper, Managing Director
HMC Consulting

I would highly recommend the course on Social media to gain a solid background for PR & Marketing.

Regina Cirmon, PR Manager
Columbia Sportswear

This course provides a thorough and practical insight into the world of social media for marketeers wanting to introduce new media communication channels to any business strategy. The venue was perfect and Kathryn is very professional, knowledgable and inspiring - I can't wait to get started!

Pippa Farrington, Freelance Marketing Consultant

Great overall introduction to Social Media. A well paced, fun learning environment, and class size was just right. A great day!

Gemma Goggin, Executive Assistant
Veldhoven UK

This course really helped me to understand how to use social media to the advantage of my company. Very informative and interactive - fantastic!

Lizzie Owen, Marketing and CRM Executive
Specialist Cars

Having attended the Social Media and Marketing event, I left with a substantial amount of useable information and ideas for taking my company forward in terms of using social media as an effective marketing tool.

Jacqueline Mcaloon , Senior Consultant
TUV NEL

This course was a great introduction to social media. I wouldn't hesitate in recommending to anyone who was looking to plan a social media strategy.

Mandy Rymill, Marketing Communications Manager
CERAM

Really useful course that helps to get your head around the overwhelming world of social media, with lots of practical examples and tips. It will definitely help me to use social media in a more strategic way in the future.

Eva Dvorakova, Press Officer
Discovery Networks

The course was very clearly presented and perfectly paced, offering an overview of the proliferation of Social Media but also an understanding of its various uses and impact.

Rishma Janmohamed, Editorial Assistant
Amnesty International

A great course to attend when your company is considering to explore social media.

Katy Hesselden, Marketing Associate
Smith & Nephew

A real eye opener of a course and a great introduction into the world of Social Media, its breadth, purpose and suggested usage.

Jim Selby, Manager - EMEA Product Marketing
Kingston Technology Europe Limited

Great course. Would recommend to all wanting to learn more about Social Media.

Erik Smit, Business Development Manager
TOPRA

Wow - this course covered so much in an easy to understand way. I feel that we can manage our brand in a very targgeted way and no longer feel overwhelmed

Mark Powell, Operations Director
Diverse Abilities Plus

I would highly recommend the Social Media course to anyone. Kathryn is very knowledgable and has that rare ability to deliver training in a way that people with varying levels of understanding about the topic are able to keep up! I really enjoyed the course!

Alex Bidwell, PA to Recruitment Director
Barchester Healthcare

A great course that provides an insight into the world of Social Media and how you can use it for PR and Marketing.

Chris Boba, PR Manager
Corel

Very thorough course that provided for both the knowledgeable and the novices amongst us.

Phil Singer, Web Co-Ordinator
The Audit Commission

I would recommend this course to anyone wanting to get to grips with the whole Social Media landscape. I really like the informal, relaxed way it was delivered. There should be more like it available in Manchester.

Caroline Litherland, Account Manager
Monitor Creative

The Emarketeers Social Media course is fantastic at both displaying your options and exploring how to adapt them into your company.

James Mooney, Digital Marketing Assistant
Kingston Communications

A great course, giving me all the information I need on social media and what it can do for my organisation.

Ben Brosnan, Communications adviser
Co-operative Financial Services

A course which informed and involved - recommended!

Stuart Thomson, Public Affairs Consultant
Bircham Dyson Bell LLP

I would highly recommend this training course to anyone with any level of understanding of social media. I went in with a Facebook and Twitter page but came out with so much more.

Colleen Faughnan, Marketing Specialist
Markel International

The Social Media & Marketing course was excellent; friendly, fun, professionally delivered and very informative. Thoroughly recommended.

Amy Anslow, Director
Coffee With A Conscience

I found the Social Media course to be very stimulating, thought-provoking and extremely useful. I wouldn't hesitate to recommend it to anyone needing to use social media in their communications mix.

David Blundell, Communications Manager
British Council, Spain

Fast paced, educational and enjoyable. A very valuable use of my time!

Duncan Garside, Events Manager
Microsoft

I enjoyed the social media course in its entirety, Kathryn is very knowledgeable and professional, with an excellent breadth of information on this fast-changing media.

Eleanor Melinn, Communications Co-ordinator
UK Film Council

The tutor was clearly an expert in her field and she taught the course very clearly, with variety and in an interesting way. The chosen venue was perfect and the whole day was enjoyable and value for money.

Emma Hardy, Media officer
Cambridgeshire Constabulary

As a Social Media Manager I can highly recommend this course as an excellent introduction to Social Media and it's applications across marketing, HR, sales and customer service.

Kohlben Vodden, Social Media Manager
Kaplan International

As consumer dialogue and engagement become crucial in marketing, it is key to understand the opportunities social media can deliver. The Emarketeers Social Media course provides you with excellent guidelines for developing your social media strategy.

Angela Hsiao,

Informative, tightly focused and fun; just what I needed to get me started.

David Lindsay, Partner
Lindsay May PR & Marketing

A very good course to give you the basics on what social media is and how you can use it in your company.

Arti Sharma , Senior Product Manager
Hodder Education

Back to top