Social Media Strategy Training Course
Have better conversations through effective social media strategy
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Course length: 1 day (9.30am - 5.00pm) includes breakfast, lunch and refreshments
* All prices exclude VAT
Since the inception of the web, there have been huge changes in how media is consumed and produced. At the forefront of this media evolution is social media - a participatory phenomenon used by millions of people every day.
Despite its huge penetration, running a successful social media campaign is becoming increasingly challenging as channels constantly evolve, audiences are regularly deluged in messages and content, and measuring ROI continues to remain elusive.
Emarketeers' social media strategy course will reveal the latest trends, audience behaviours, social media principles, case studies and tools that will enable you to create a successful social media strategy and integrate it into areas such as marketing, product development and customer services.
Attendees will finish the day with a blueprint to create a social media strategy document and content plan, ensuring that all social media campaigns have the best chance of success.
The Social Media Landscape
- A view of the current marketplace
- Latest trends and developments
- Current challenges and issues
- Understanding the network economy
- Case studies - good and bad examples
Social Media Campaign Planning
- Creating social media objectives and KPI’s
- Developing a social media ROI model
- Using the SWOT model for social media planning
- Planning with the SOSTAC framework
- Understanding the competitor landscape
- Monitoring social media success with baselines
- Converting strategy into tactics
Audiences For Social Media
- Understanding customer behaviours and drivers
- Techniques to learn about customer needs
- Audience profiling
- Conversations through Social Media - how to create a dialogue
- How to drive word of mouth
- Cultivating relationships and building trust through Social Media
Social Media Content
- Key channels for social networking, collaboration, photo, video & document sharing, blogs and microblogs
- The customer journey: integrating channels
- Developing an awareness ladder
- Creating a content plan and calendar
- Understanding popularity versus influence
- How and why content “goes viral”
Measurement And Monitoring
- Official and unofficial - what people are saying about your brand in the Social Media space
- Analysis techniques and tools
- Interpreting the results
- Benchmarking practices
- Ethics - the laws behind Social Media
- Legal best practices
Your Brand's Social Media Objectives
- Discussion about objectives for your brand
- Group exercise, including feedback
Following this training course, you will be able to:
- Create a social media strategy plan or document for your brand
- Agree your campaign objectives, benchmark success and measure ROI
- Plan your social media campaigns using industry proven frameworks
- Integrate social media with your brand, sales and CRM goals
- Confidently use the appropriate channels to engage with your audiences
- Plan your content calendar around audience needs and drivers
- Learn from success and failure of other organisations’ social media campaigns
- Implement techniques and tools for measuring your social media success
All attendees receive an attendance certificate, a digital copy of course material and four weeks post course support online.
This training course is primarily targeting users of social media who need to gain a greater understanding of implementing social media strategies for external comms. Typical attendees are marketers, community managers, PR professionals, publishers and account planners.
The Social Media Strategy course is led by Andrew Lloyd Gordon. Andrew is a true veteran in digital marketing, having worked in the industry for over 13 years. He is a highly experienced presenter, mentor, coach and trainer, advising many commercial and not-for-profit organisations on topics including conversion rate optimisation and social media strategies.
Read more about Andrew Lloyd Gordon »
Thoroughly recommended to social media managers looking to secure the nuts and bolts of a well-rounded and all-encompassing social media strategy. A highly interactive, fantastic day!
Jordan McDowell, Marketing and social media coordinator
It was a great day. The course was presented well, backed with first-hand experience that made it clear you could make social media work with the right strategy, dedication and attitude.
Dave McCreery, Copywriter
A very useful day packed with handy tips and tricks that made me really think about how to get Social Media working for us as a company. Professionally presented in a superb environment.
Ben Orr, Senior Customer Service, Sales and Marketing Administrator
The social media course covers all you need to know to be able to write a comprehensive client focused Social Media strategy. The trainer had a wealth of first-hand experience, which meant he could illustrate and provide examples throughout the course.
Wendy Batey-Gray, Director
This course was very useful. The content was relevant and covered everything I expected it to. The trainer was fun, knowledgeable and engaging. Would recommend!
Jo Mcclary, Marketing Executive
Allianz Musical Insurance
A great course which has given me a much clearer steer on social media and the importance of having a strategy in place. Andrew was excellent and I found the course very engaging, interactive and enjoyable. Would highly recommend.
Gemma Jackson, Marketing Assistant
The day goes very fast and even though you feel like you received too much information at the end of the day, by the time you've processed it all, you're glad you took part!
Laurianne Chapin, Marketing Communications Manager
A valuable day spent picking up new skills and learning new approaches. Encouraged consideration of current processes and delivered viable tools, techniques and insights to take away and make your own. Good coffee too!
Justin Sawkins, Digital Account Director
An engaging one day course on social media, which I found extremely insightful, thank you for a great day!
Leigh Acutt, Events Manager
Trader Media Group
The course was both informative and entertaining, and was very clear on how to set strategy. Not a moment was wasted.
Kate Beddington-Brown, Head of Communications
The course offered exactly what it set out to achieve and was pitched at just the right level for anyone seeking to venture into using social media in a business context.
Paul Nicholas, HR Director
The course was very informative and has given me plenty to think about. Good basis I need to begin planning and making positive steps forward.
Leanne Downs, Social Media and PR Assistant
The Simply Group
A very insightful day. I came away with a head full of ideas. I would highly recommend this course.
Ian Perriman, Head of Design and Branding
This was an enjoyable and informative day that has really increased my confidence in this area and helped me see how to apply what I already know. I'd recommend it.
Katie Brewin, Communications and PR consultant
I found this course invaluable, it provided a good basic foundation on how to develop a Social Media strategy. Enlightening!
Margaret Collister, Content Manager
The Social Media Strategy Course arms all attendees with tools and research methods to get the best out of social and digital media to ensure valuable ROI. Highly recommended.
Nicola Hammond, Royal Air Force Commissioned Officer
Enjoyed the course and found it very useful. The course leader was very knowledgable, honest and put consideration on our individual business goals. Now down to the hard work of putting the strategy in place!
Hannah Ramsay, Senior Web Creative
Gray & Osbourn
I found the Social Media Strategy Course a fun and extremely insightful day. I learned a lot of beneficial information all of which is extremely relevant and applicable.
Roberta Hickey, Digital Account Exec
The Social Media Strategy course provided a great base upon which to experiment and develop better social strategies and campaigns that will help to push our organisation forward.
Tim Harrison, Brand Manager
The Simply Group
A great course for improving overall understanding of social media strategy. I came away with a clear sense of 'where to next' for KLC.
Sarah Klug, PR Co-ordinator
KLC School of Design
Really good overview of how to create a Social Media strategy - with very interesting content.
Harris Drosopoulos, Marketing Manager
British Gas (CENTRICA)
A fantastic and engaging trainer. His knowledge of the social media landscape is excellent. I come from a traditional PR background and I would highly recommend this course to PR professionals who want to learn more about social media, develop a strategy and update their skills.
Tamara Sperling, Freelancer - media and comms
I attended the course to help in writing/planning strategies and to further enhance my knowledge of the social landscape. The trainer's vast knowledge and enthusiasm was infectious. The course is immense, providing masses of data to help you form and justify a solid social strategy that will fit into any organisation. Thank you!
Neil Whitehead, Digital Executive
Great introduction to the importance of documenting a digital strategy within the business as part of the marketing mix.
Scott Blatchley, Director
Brilliant eye opener of a course, well worth attending as it really made me realise what a huge scope Social Media can offer.
Chris Lock, Strategic Partnerships Controller
AXA PPP healthcare
I would highly recommend this course to any marketeer looking to learn why and how to use social media. The course was very interactive and focussed on examples relevant to attendees different business areas.
Caroline Langley, Brand & Sponsorships Executive
The course leader was very friendly and approachable and you could tell she really knows her stuff. The building and staff were really geared towards learning and providing you with the right atmosphere in which to make the most of the course.
Bethan Greatorex, Technical Assistant and Junior Creative
Very Interesting course, recommended for further insite into the world of Social Media.
Caroline Blacklock, Manager Onlne Community
A training course that's a genuinely good use of time! Emarketeers know their stuff. The course gave me a thorough overview and a good understanding of social media and how best to use it in our organisation.
Michelle Bayley, Head of Communications
An excellent course that covered a lot of ground and provided some really invaluable reference sites and resources. Thank you!
Zoe Sheppard, Director
The Social Media Strategy Course was brilliant. It is very relevant to both public and private sector and unlocks a lot of tools that I had no idea about.
Susanna Holt, Marketing and Promotions Officer
Nottingham Community Foundation
An engaging, interactive and interesting course that helped to gain an undertsanding of the power of social media and what tools are available to reach your intented audience.
Michelle Bates, Event Manager
A well planned course in a great location managed by an extremely well informed trainer.
Nikki Salih, Personal Assistant
Greater London Authority
Fantastic overview of the social media possibilities for your brand!
Lisa Lucas, Science and Education Manager
The course was really enjoyable and gave a clear insight into Social Media and how it can be built into the marketing strategy. I came away feeling confident and keen to put into practice the skills I had learned.
Andrea Foley, Marketing Executive
GT LAW Solicitors
I would highly recommend this course to marketers who have a good understanding of social media but are unsure how to put this into business practice.
Nicola Wood , PR & Marketing Executive
BAKO North Western
This course provided me with the tools to confidently integrate a social media strategy into a marketing strategy which is exactly what I was hoping for.
Paula Davies, Marketing Consultant
I would definitely recommend this course to anyone struggling with how to best implement social media into their business strategy.
Sara Barnard, Content Writer
Fantastic course. Relevant and really helpful to anyone who is responsible for a company's online social media content.
Laura Hood, Marketing and Communications Assistant
Laing the Jeweller
The Social Media course was fantastic, very well organised and provided me with lots of new ideas to implement into my brand. Left me wanting to know even more!
Iain Beable, Health Division Co-ordinator
After the social media course course felt that I could confidently write a social media strategy to support my existing communications strategy.
Faith Mall, Press and PR Manager
An enjoyable and interesting session which was well paced and challenged my thinking about using social media within our marcomms strategy.
Warren Tsoi, Head of Marketing
A great course held by a knowledgeable passionate teacher, held in a really good venue with good facilities.
Lucinda Clark-wright, Product Developer
I would not hesitate to recommend this course to colleagues as it provided a complete overview of the social media landscape and helped me to focus my social media strategy on the channels relevant to my organisation.
Laura Darke, Marketing Manager
Great content, professionaly presented. I will be using a lot of the tools explored during this course. Recommend it to all starting a social media strategy definition for their company.
Paulo Pereira, Contact Centre Manager
The structure, content and timing of the day allowed plenty of time to explore, question and learn. The course leader Kathryn Corrick struck the right balance between making the day enjoyable, informative, thought-provoking, engaging and sometimes quirky; no mean feat.
Richard High, Head of Content
Great experience! It's amazing what you learn in just one day.
James Colville, Style Agent
This course really focussed on integrating social media into your current business plan rather than setting up campaigns just for the sake of it. Lots of practical tips as well as strategic food for thought.
Alex Cooke, Campaign Manager
It was a lot of learning in a very cordial environment. The instructor was absolutely fabulous and ran the day very well!
Asad Ali, Academic
I thoroughly enjoyed the Social Media day. I did not know a great deal beforehand, and this was the ideal content and structure to not overwhelm me, and gave me many ideas to implement into my marketing campaigns.
Jenny Ashton, Marketing and Promotions Executive
Helped to enhance my understanding of what is a huge subject!
Paul Howe, Communications Officer
I thoroughly enjoyed the Social Media course delivered by Kathryn Corrick. Her wealth of knowledge and expertise on the subject area came across in her entusiastic and well presented training.
Narinder Jandu, Programme Executive
The course was clearly and logically presented, and having started the day being very confused about social media and how I could use it commercially in future, I am now full of fresh ideas that will certainly help my business in future.
Helen Cooper, Managing Director
I would highly recommend the course on Social media to gain a solid background for PR & Marketing.
Regina Cirmon, PR Manager
This course provides a thorough and practical insight into the world of social media for marketeers wanting to introduce new media communication channels to any business strategy. The venue was perfect and Kathryn is very professional, knowledgable and inspiring - I can't wait to get started!
Pippa Farrington, Freelance Marketing Consultant
Great overall introduction to Social Media. A well paced, fun learning environment, and class size was just right. A great day!
Gemma Goggin, Executive Assistant
This course really helped me to understand how to use social media to the advantage of my company. Very informative and interactive - fantastic!
Lizzie Owen, Marketing and CRM Executive
Having attended the Social Media and Marketing event, I left with a substantial amount of useable information and ideas for taking my company forward in terms of using social media as an effective marketing tool.
Jacqueline Mcaloon , Senior Consultant
This course was a great introduction to social media. I wouldn't hesitate in recommending to anyone who was looking to plan a social media strategy.
Mandy Rymill, Marketing Communications Manager
Really useful course that helps to get your head around the overwhelming world of social media, with lots of practical examples and tips. It will definitely help me to use social media in a more strategic way in the future.
Eva Dvorakova, Press Officer
The course was very clearly presented and perfectly paced, offering an overview of the proliferation of Social Media but also an understanding of its various uses and impact.
Rishma Janmohamed, Editorial Assistant
A great course to attend when your company is considering to explore social media.
Katy Hesselden, Marketing Associate
Smith & Nephew
A real eye opener of a course and a great introduction into the world of Social Media, its breadth, purpose and suggested usage.
Jim Selby, Manager - EMEA Product Marketing
Kingston Technology Europe Limited
Great course. Would recommend to all wanting to learn more about Social Media.
Erik Smit, Business Development Manager
Wow - this course covered so much in an easy to understand way. I feel that we can manage our brand in a very targgeted way and no longer feel overwhelmed
Mark Powell, Operations Director
Diverse Abilities Plus
I would highly recommend the Social Media course to anyone. Kathryn is very knowledgable and has that rare ability to deliver training in a way that people with varying levels of understanding about the topic are able to keep up! I really enjoyed the course!
Alex Bidwell, PA to Recruitment Director
A great course that provides an insight into the world of Social Media and how you can use it for PR and Marketing.
Chris Boba, PR Manager
Very thorough course that provided for both the knowledgeable and the novices amongst us.
Phil Singer, Web Co-Ordinator
The Audit Commission
I would recommend this course to anyone wanting to get to grips with the whole Social Media landscape. I really like the informal, relaxed way it was delivered. There should be more like it available in Manchester.
Caroline Litherland, Account Manager
The Emarketeers Social Media course is fantastic at both displaying your options and exploring how to adapt them into your company.
James Mooney, Digital Marketing Assistant
A great course, giving me all the information I need on social media and what it can do for my organisation.
Ben Brosnan, Communications adviser
Co-operative Financial Services
A course which informed and involved - recommended!
Stuart Thomson, Public Affairs Consultant
Bircham Dyson Bell LLP
I would highly recommend this training course to anyone with any level of understanding of social media. I went in with a Facebook and Twitter page but came out with so much more.
Colleen Faughnan, Marketing Specialist
The Social Media & Marketing course was excellent; friendly, fun, professionally delivered and very informative. Thoroughly recommended.
Amy Anslow, Director
Coffee With A Conscience
I found the Social Media course to be very stimulating, thought-provoking and extremely useful. I wouldn't hesitate to recommend it to anyone needing to use social media in their communications mix.
David Blundell, Communications Manager
British Council, Spain
Fast paced, educational and enjoyable. A very valuable use of my time!
Duncan Garside, Events Manager
I enjoyed the social media course in its entirety, Kathryn is very knowledgeable and professional, with an excellent breadth of information on this fast-changing media.
Eleanor Melinn, Communications Co-ordinator
UK Film Council
The tutor was clearly an expert in her field and she taught the course very clearly, with variety and in an interesting way. The chosen venue was perfect and the whole day was enjoyable and value for money.
Emma Hardy, Media officer
As a Social Media Manager I can highly recommend this course as an excellent introduction to Social Media and it's applications across marketing, HR, sales and customer service.
Kohlben Vodden, Social Media Manager
As consumer dialogue and engagement become crucial in marketing, it is key to understand the opportunities social media can deliver. The Emarketeers Social Media course provides you with excellent guidelines for developing your social media strategy.
Informative, tightly focused and fun; just what I needed to get me started.
David Lindsay, Partner
Lindsay May PR & Marketing
A very good course to give you the basics on what social media is and how you can use it in your company.
Arti Sharma , Senior Product Manager