Social Media Training Course
Have better conversations through effective social media strategy
| Course date | Location | Price * | |
|---|---|---|---|
| 9 September 2010 | Covent Garden, London | Book Now | |
| 21 September 2010 | Piccadilly, Manchester | Book Now |
Course length: 1 day (9.30am - 5.00pm) includes breakfast, lunch and refreshments
* All prices exclude VAT
Quick Links:
Since the inception of the web there have been huge changes in how media is consumed and produced. At the forefront of this media evolution is social media - a participatory phenomenon that is no longer being used by the few but by the many, and should be considered an integral part of any businesses' digital marketing strategy.
Emarketeers' social media course will give you an understanding of the shifts in media that have been occurring; show the depth and breadth of social media, some of the technologies behind it and what makes media 'social'; examine why it's important to understand this network economy; and how your business or brand can begin putting together a strategy for integrating it into areas such as marketing, product development and customer services.
The day will be led by Kathryn Corrick, an independent digital media consultant with over ten years experience in digital media, during which time she has worked on strategies for the likes of Mastercard, UPS, Quorn, New Statesman, The Co-operative Group, Quorn, Telegraph, BMW Bikes and MyDeco.
Course Programme
Social Media Overview
- Current marketplace
- Trends and latest developments
- Basic principles behind using Social Media
Principles of Social Media
- Reciprocity and Sharing of information
- Conversations through Social Media - how to create a dialogue
- Driving word of mouth
- Cultivating relationships through Social Media
- Delivering trust
- Importance of honesty and integrity
Types of Social Media
- Communication forums - including blogs, discussion groups, micro-blogs
- Collaboration - including wikis, social bookmarking, social news
- Multi-media sharing - including photos, videos, audio sharing
- Reviews, comments and opinions across all sectors
- Entertainment, including games, virtual worlds, game sharing
Audiences for Social Media
- Demographics and statistics
- Driving factors
Why Social Media Matters
- Understanding how it affects brands and businesses
- Understanding the network economy
- Case studies - good and bad examples
Monitoring your brand's presence
- Official and unofficial - what people are saying about your brand in the Social Media space
- Basic analysis techniques and tools
- Interpreting the results
- Benchmarking practices
Legality
- Ethics - the laws behind Social Media
- Best practices
Creating a Social Media strategy for your brand
- Informal discussion about objectives for your brand
- Group exercise, including feedback
Benefits
Following this training course, you will understand:
- The depth and breadth of social media and its drivers
- What makes a media social and how it differs from the broadcast media model
- The importance of trust, honesty and transparency
- Social media demographics and how it relates to brand engagement
- How other businesses, organisations and brands are using social media
- How it can go wrong and how to react to problems when they arise
- Best practices, ethics and legislation relating to social media
- Basic techniques and tools for benchmarking your social media presence
- The first steps in creating a social media strategy for your business or brand
- Some of the latest services and trends
Audience
This training course is primarily targeting users of social media who need to gain a greater understanding of implementing social media strategies for external comms. Typical attendees are marketers, community managers, PR professionals, publishers and account planners.
Testimonials
Great course. Would recommend to all wanting to learn more about Social Media.
Erik Smit, Business Development Manager
TOPRA
Wow - this course covered so much in an easy to understand way. I feel that we can manage our brand in a very targgeted way and no longer feel overwhelmed
Mark Powell, Operations Director
Diverse Abilities Plus
I would highly recommend the Social Media course to anyone. Kathryn is very knowledgable and has that rare ability to deliver training in a way that people with varying levels of understanding about the topic are able to keep up! I really enjoyed the course!
Alex Bidwell, PA to Recruitment Director
Barchester Healthcare
A great course that provides an insight into the world of Social Media and how you can use it for PR and Marketing.
Chris Boba, PR Manager
Corel
Very thorough course that provided for both the knowledgeable and the novices amongst us.
Phil Singer, Web Co-Ordinator
The Audit Commission
I would recommend this course to anyone wanting to get to grips with the whole Social Media landscape. I really like the informal, relaxed way it was delivered. There should be more like it available in Manchester.
Caroline Litherland, Account Manager
Monitor Creative
The Emarketeers Social Media course is fantastic at both displaying your options and exploring how to adapt them into your company.
James Mooney, Digital Marketing Assistant
Kingston Communications
A great course, giving me all the information I need on social media and what it can do for my organisation.
Ben Brosnan, Communications adviser
Co-operative Financial Services
A course which informed and involved - recommended!
Stuart Thomson, Public Affairs Consultant
Bircham Dyson Bell LLP
I would highly recommend this training course to anyone with any level of understanding of social media. I went in with a Facebook and Twitter page but came out with so much more.
Colleen Faughnan, Marketing Specialist
Markel International
The Social Media & Marketing course was excellent; friendly, fun, professionally delivered and very informative. Thoroughly recommended.
Amy Anslow, Director
Coffee With A Conscience
I found the Social Media course to be very stimulating, thought-provoking and extremely useful. I wouldn't hesitate to recommend it to anyone needing to use social media in their communications mix.
David Blundell, Communications Manager
British Council, Spain
Fast paced, educational and enjoyable. A very valuable use of my time!
Duncan Garside, Events Manager
Microsoft
I enjoyed the social media course in its entirety, Kathryn is very knowledgeable and professional, with an excellent breadth of information on this fast-changing media.
Eleanor Melinn, Communications Co-ordinator
UK Film Council
The tutor was clearly an expert in her field and she taught the course very clearly, with variety and in an interesting way. The chosen venue was perfect and the whole day was enjoyable and value for money.
Emma Hardy, Media officer
Cambridgeshire Constabulary
As a Social Media Manager I can highly recommend this course as an excellent introduction to Social Media and it's applications across marketing, HR, sales and customer service.
Kohlben Vodden, Social Media Manager
Kaplan International
As consumer dialogue and engagement become crucial in marketing, it is key to understand the opportunities social media can deliver. The Emarketeers Social Media course provides you with excellent guidelines for developing your social media strategy.
Angela Hsiao,
Informative, tightly focused and fun; just what I needed to get me started.
David Lindsay, Partner
Lindsay May PR & Marketing
A very good course to give you the basics on what social media is and how you can use it in your company.
Arti Sharma , Senior Product Manager
Hodder Education
