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SEO Copywriting Training Course

Optimise your web writing and increase your search performance

Course date Location Price *  
3 August 2010 St Pancras, London £495.00 Book Now
6 September 2010 Hotel Du Vin, Bristol £495.00 £425.00 (until 2 Aug) Book Now
7 September 2010 Guardian Media Academy £495.00 £425.00 (until 6 Aug) Book Now
29 September 2010 Covent Garden, London £0.00 £425.00 (until 27 Aug) Book Now

Course length: 1 day (9.30am - 4.30pm) includes breakfast, lunch and refreshments
* All prices exclude VAT

If you are currently writing for the web and need to expand your online copywriting skills, Emarketeers' accredited SEO copywriting training course will prove to be invaluable, providing a comprehensive insight into best practices for web copywriting.

The training course is run by Jonathan Saipe, founder of Emarketeers. During the day, delegates will be taught how to write effective copy to improve their search rank and performance; delegates will also be given access to empirical online research, keyphrase and performance analysis tools as well as case studies of good and bad practice.

This engaging and interactive course is a must for anyone involved in the writing or management of online content.

Course Programme

Keyphrase planning & strategy

  • Understanding user search behaviour
  • Using tools to measure keyphrase demand and performance
  • "Qualifier" keywords explained
  • Short tail versus long tail keyphrases
  • Competitor benchmarking techniques and tools
  • Selecting strategic and targeted keyphrases

On-page optimisation factors

  • Keyphrase ranking factors
  • Page coding ranking factors (for content editors and bloggers)
  • Optimising website metadata to improve search rank and search click through rates
  • On-page optimisation tips and secrets

Index inclusion factors

  • Duplicate content issues explained
  • Monitoring for duplicate content and plagiarism
  • Techniques for protecting copy content
  • Copywriting for domains, subdomains and blogs

Syndicating content

  • Link building and syndication methods
  • Article and online PR syndication services
  • Using blog aggregation and social media websites
  • RSS explained

Latent Semantic Indexing (LSI)

  • Latent Semantic Indexing (LSI) explained
  • LSI and writing for the web

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Benefits

Following this training course, you will be able to:

  • Use online tools to evaluate keyphrase demand and performance
  • Use tools and advanced search commands to carry out competitor research
  • Select keyphrases according to user behaviour and intent
  • Deploy on-page optimisation writing techniques to improve search rank
  • Write effective metadata to improve search engine click through rates
  • Syndicate content using article, PR and blog distribution/aggregation services
  • Improve your CMS and blog architecture and metadata
  • Monitor duplicate or plagiarised content and protect your copy
  • Plan for future search engine developments including Latent Semantic Indexing (LSI)

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Audience

This course typically attracts copywriters, journalists, PR professionals, bloggers, content editors and marketing managers. Prior knowledge of SEO or writing for the web is not essential.

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Testimonials

A super interesting course which will be useful for many areas of online marketing.

Kelly Morris, Product Manager
2 entertain Video Limited

I thoroughly enjoyed the SEO Copywriting course. It was useful, informative and gave me the tools to really make a difference to our ranking. I would highly recommend this to anyone who writes copy for the web.

Rosey Winder, Marketing Executive
The Ultimate Travel Company

There's no point in writing for the web if no one is reading it! The SEO copywriting course was very useful in helping me understand how to make our site findable.

Rosie Fiore-Burt, Copywriter
Corbis

I suggest you book your place now. Although I tend to shy away from technology, its essential to learn how your audience searches for information so that you can engage with them. I gained practical know-how which will help me write better web copy.

Natalie Wherlock, Copywriter
Tracesmart

No hesitation in recommending this SEO copywriting course. Informed and professional guide to the subject, delivered by a friendly and approachable course leader.

Richard Jeffrey, Copy Editor
Channel 4

I found this course extremely useful - a comprehensive step by step guide to SEO copywriting. There was an amazing amount of information crammed into the day but I never felt rushed or overwhelmed.

Lisa Adams, Copywriter
Marks & Spencer

Thought the course was very good and professional relaxed balance on the presentation. Wasn't heavy on SEO/Computer jargons and easy to follow. Thanks!

Lianne Murphy, Marketing
Adventure Sports Holidays

I found the SEO copywriting course very eye opening and have definitely taken away learnings that can be implemented immediately and relatively easily and will improve our digital marketing.

Charlene Marsh, Integrated Marketing Communications Manager
Microsoft

The SEO Copywriting course was the most useful and interesting course I've attended for a very long time. It went beyond the theory and taught practical copywritiing skills, tools and tips to enhance SEO which I can immediately put into practice back at work - which is exactly what I needed to learn. Thank you!

Jo Harris, Copywriting Manager
Comic Relief

An excellent learning experience, professionally presented in a clear, friendly and well thought manner.

Nick Robinson, Digital Marketing Executive
Microsoft

I really enjoyed the course, it was well paced with lots of practical advice, and I'm now looking forward to getting my teeth stuck into my next SEO project!

Alice Cassell, Online Marketing Consultant
Norwich Union Insurance

I would have no hesitation in recommending this course to anyone interested in developing a strategy for their own SEO campaign.

Justin Prole, Internet Marketing Executive
Macmillan Education

The SEO Copywriting course is an excellent way to learn how to fine tune your web copy to increase custom to your website.

Emma Gwen, Communications Officer
International Baccalaureate

Thorough and invaluable guide to creating effective web copy.

Dan McLaughlin, Digital Marketing Manager
Norwich Union Direct

I really enjoyed the SEO Coywriting course: fast paced, informative and engaging. I will definitely use the tips, skills and info discussed on the course.

James Balmforth, Copywriter
JJB Sports

This course is ideal for copywriters looking to expand their skills range to include SEO; it covers the basics and provides good grounding for further independent research.

Ben Tidman , Head of Content
IG Index

I thought the practical examples of websites were really good and the excercises helped to consololidate the learning, which made putting it all into practice much less daunting.

Alison King , Communications Manager
Anglia Ruskin University

Emarketeers have really got their finger on the pulse when it comes to the latest in SEO and for a Marketing Manger wanting to maximise their company website, the training session is extremely worthwhile

Emily French , Marketing Manager
Original Travel

The SEO copywriting was a great course, and I'm looking forward to implementing what I've learnt on our website.

Josh Greenberg , Consultant
Digital Public Ltd

The course covered everything I needed to know about search engine copywiritng. I now have all the tools required to optimise our websites for organic search. I wouldn't hesitate to recommend future courses from Emarketeers to my colleagues.

Olivia Briggs, Market Development Manager
Radway Group

A very useful course which did a great job of explaining some of those terms you hear but don't really understand! The small group size was excellent - it enabled me to ask questions whenever I wanted to and we were able to focus on our own websites throughout the day.

Anne Greaves, Website Editor
Geographical Association

The SEO copywriting course was clear, concise and well paced. The comfortable surroundings added to the experience and success of the day.

Simon Bennison, Digital Marketing Manager
Alienation Digital

Now I feel fully equipped to confidently offer SEO as a service to our clients, which will enhance the creative value we bring to the websites we write and design.

Kate Spencer, Senior Copywriter
dnx

This is an essential course for all online copywriters.

Mary Fallon, Online copywriter
MSThree

I found the [writing for the web] course very enlightening and useful and wouldn't hesitate to recommend it to any writers wanting to learn about SEO tools.

Val Proctor, Press and Communications Officer
Haileybury

I would recommend [the online copywriting course] to others with limited knowledge of SEO. I learned about key tools for raising my client's online visibility which is a valuable part of managing their reputation.

Suzy Hill, Account Director
Tribe

The SEO Copywriting course is one of the best copywriting courses I have attended. It taught me countless hints and tips on improving my web copy and made me eager to put them into practice as soon as possible.

Louisa Davis, Copywriter
Charles Tyrwhitt

The SEO Copywriting course was extremely informative and I learned a lot. Working in such a small group in such a creative environment made it personal and fun and I will definitely be looking at doing further courses with Emarketeers.

Abigail Moreton, Project Advisor
Work the World

I found the [SEO copywriting] course really informative - the knowledge I gained has already helped me win a new piece of business. Worth every penny.

Gail Parminter, Senior Copywriter
Parminter Gunn

I wouldn't hesitate in recoommending emarketeers to anyone looking for SEO - the course was well-paced, thorough, and crucially, allowed plenty of opportunity for questions and discussion.

Clare Suter , Copywriter
Flourish

A well presented, thorough course that covers all areas of SEO copywriting. The small groups make the overall feel informal, plus there's more opportunity for questions and answers.

Cheryl Barry, Marketing Executive
Gray & Osbourn

If you think all SEO copywriting courses advocate keyword stuffing and writing 15 more paragraphs of text that are actually needed - and I'll confess, I did - think again.

Mark Owen, Copywriter
i do words

Emarketeers provided a well structured, relaxed and highly informative SEO copywriting course that was both inspiring and practical.

Daniel Little, Online Marketing Exec
Teleflorist

Excellent course leader, friendly and knowledegable.

Mike Hooley, Financial Marketing Writer
IG Index

The course provided a clear and comprehensive explanation of how SEO functions and what steps are needed to create content that is ethical and effective.

Rachel Grant, Instrucional designer/ Copywriter

The SEO Copywriting course was packed with useful information which I can apply immediately for the benefit of the business.

Anne Vasey, Senior Copywriter
IG Group

SEO Copywriting is a concise yet extremely informative course, delivered in a professional yet friendly and approachable manner. A must for those new to SEO, the course will give you valuable knowledge and excellent leads for you to build on.

Stephanie Taylor King, Web Editor
Together: Working for Wellbeing

The course explains in as little or as much detail as you need how to get more traffic to your site and, crucially, how to convert that into making a sale or getting people to donate.

Catherine Weston, Writer
Comic Relief

Really enjoyed the [SEO Copywriting] course - would love to do the advanced SEO course. Many thanks.

Phil Spencer, Usability / Accessibility Analyst
Dig For Fire DMG

Thoroughly enjoyed the [SEO copywriting] day. Found it interesting and inspirational. Even if I miss 80% in my future copywriting, I will have improved my SEO techniques drastically!

Paul Steele, Copywriter/project manager
Scribetribe

As a visual copywriter it's great to discover so much about web-writing, without needing a master's degree in html too. Vive la Revolution.

Hugh Beardesmore Billings, Copywriter

An extremely thorough and well thought out course. Would recommend to any budding copywriters.

Tom Higham, Copywriter
movewithus

I found this course extremely useful. Although I am not a copywriter, from an account management perspective it was invaluable to know this information so that I can educate my clients on the importance of SEO copywriting and search!

Kate Sheriff, Senior Account Co-ordinator
Bernard Hodes Group

I found this course to be extremely informative. I'm amazed by how much I learnt in such a short space of time!

Nadine Sharkey, Copywriter
Bernard Hodes Group

You have provided our writers with the perfect tools and skillset to help our clients' businesses grow and succeed online.

Stacy Cotton, Client Services Manager
Bernard Hodes Group

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