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Search Engine Optimisation (SEO) Training Course

COURSE DETAILS

Book now   PUBLIC TRAINING COURSES
    Course length: 1 day - 9.30am-5.00pm
    Location: Central London
    Dates: 13 May 08 / 25 Jun 08
    Price: £485.00 + VAT per attendee; includes breakfast, lunch & refreshments

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Our "Search Engine Optimisation (SEO)" training course is best suited to those seeking a detailed understanding of how to improve their website ranking and visibility within organic or natural search engine results pages (SERPs). It is the perfect compliment to our pay-per-click search marketing training course.

The training course provides an in-depth explanation of factors contributing to success or failure in search engine optimisation (SEO) including: keyphrase planning and strategy, competitor benchmarking, index inclusion and exclusion, Google sitemaps, on-page or off-page optimisation, the concept of PageRank and link building.

During the day we will highlight strengths and weaknesses in your own website with the aim of setting objectives on improving its visibility and PageRanking as part of a detailed facilitated workshop.

We also supply a printed reference manual for all course attendees to keep. This not only contain course notes, but also includes recommended 3rd party suppliers, reference websites and technical examples - all highlighted for easy retrieval.

WHY DO YOU NEED THIS TRAINING COURSE?

  • You wish to improve your current website's search engine ranking and positioning in organic search results
  • You are about to build or launch a website and need to set key performance indicators or understand what search engine optimisation (SEO) challenges lie ahead
  • You are currently employing a search engine optimisation (SEO) agency and need learn more about SEO to handle the agency better
  • You are looking to employ or brief an SEO agency on a web project and/or search marketing campaign
  • You are about to - or currently - employ online marketing staff and need to manage your team better

TRAINING COURSE CONTENT

  Search Engine Marketing (SEM)

1 Overview

2 Types of search engine marketing

3 SEO versus paid-search (PPC) - overview

  Your Website

1 Initial assessment of SEO bahviour and online marketing activity

  Search Engine Optimisation (SEO)

1 Introduction to key search ranking factors

2 Planning & strategy

Keyphrase selection - techniques and tools

Analysis of user search behaviour

Competitor analysis and techniques

Integration of SEO with PPC (pay-per-click) marketing campaigns

3 Index inclusion & coverage

Search engine bots (robots) and algorithms

Google sitemaps

Inclusion factors

Exclusion factors

Review of your website(s) for inclusion and exclusion factors

4 On-page optimisation

Keyphrase factors for on-page optimisation

Latest symantec indexing (LSI)

Page design and coding factors for on-page optimisation

Case studies of good and bad on-page optimisation

Document level factors

Review of your website(s) for on-page optimisation

5 Link building

Google PageRank principles

In-depth review of link bulding methods

Review of your website(s) with regard to PageRank and link structure

  Search Engine Optimisation campaigns

1 SEO campaign structure and approaches

  Your Website

1 Mapping out SEO tasks and objectives

WHO IS THIS TRAINING COURSE TYPICALLY AIMED AT?

  • Online marketing staff and consultants
  • IT and technical staff
  • Sole traders and/or start-ups
  • Web design and other digital agencies
  • Marketing and advertising agencies

WHAT SKILLS WILL YOU NEED?

Most attendees are likely to have some knowledge, or at least an awareness, of search engine optimisation (SEO) and search engine marketing. Others may be currently working with search engine optmisation (SEO) agencies or have an in-house team, and wish to gain further insight into SEO strategy and search engine marketing.