Search Engine Optimisation (SEO) Training Course
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CPD Accredited Course
Hayley Ward
Web Editor
London College Of Communication
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Search Engine Optimisation (SEO) COURSE DETAILS
PUBLIC TRAINING COURSES
| Date | Location | Price* | |
|---|---|---|---|
| 30 July 2009 | Covent Garden, London | £425.00 (12% off) | Book now |
| 9 September 2009 | Covent Garden, London | £485.00 | Book now |
| 4 November 2009 | Covent Garden, London | £485.00 | Book now |
| 16 December 2009 | Covent Garden, London | £485.00 | Book now |
Course length: 9.30am-5.00pm (1 day) includes breakfast, lunch & refreshments
* All prices exclude VAT
IN-HOUSE TRAINING COURSES
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Enquire here or call us now on 0845 680 1235
Emarketeers' Search Engine Optimisation training course is best suited to those seeking a detailed understanding of how to improve their website ranking and visibility within organic or natural search engine results pages (SERPs). It is the perfect compliment to our pay-per-click search marketing training course.
The SEO training course provides an in-depth explanation of factors contributing to success or failure in search engine optimisation (SEO) including: keyphrase planning and strategy, competitor benchmarking, index inclusion and exclusion, Google sitemaps, on-page or off-page optimisation, the concept of PageRank and link building.
During the course we will highlight strengths and weaknesses of your own websites with the aim of setting objectives on improving their search rankings.
We also supply a printed reference manual containing SEO course notes, recommended SEO tools, case studies and technical examples. An attendance certificate is also issued, highlighting CPD hours accredited by the Chartered Institute of Marketing (CIM).
HOW WILL YOU BENEFIT FROM THIS TRAINING COURSE?
Following this training course, you will be able to:
Optimise your website search engine ranking and performance
Use online tools to carry out keyphrase analysis
Perform competitor benchmarking using tools and advanced search commands
Implement practices relating to search engine inclusion and exclusion
Implement best practice SEO web design, copywriting and site architecture
Create a comprehensive brief or checklist for your SEO or web design agency
Select the best approaches to running your SEO campaigns
Carry out effective link building and optimise your Google search rank
Choose between outsourcing your SEO versus keeping it in-house
Optimise your landing pages conversion rates
SEO TRAINING COURSE CONTENT
Search Engine Marketing (SEM)1 Overview
2 Types of search engine marketing
3 SEO versus paid-search (PPC) - overview
Search Engine Optimisation (SEO)1 Introduction to key search ranking factors
2 Planning & strategy
Keyphrase selection - techniques and tools
Analysis of user search behaviour
Competitor benchmarking
Integration of SEO with PPC (pay-per-click) marketing campaigns
"Short tail" and "long tail" keyphrases
3 Search Engine (Index) inclusion & coverage
Search engine bots and algorithms
Google and Yahoo! sitemaps
Search engine inclusion factors
Moving/migrating websites
Case studies of index inclusion
4 On-page optimisation
Keyphrase factors for on-page optimisation
Page design and coding factors for on-page optimisation
Case studies of good and bad on-page optimisation
Document level factors
5 Link building
Google PageRank and search rank principles
In-depth review of link bulding methods
Latent Semantic Indexing (LSI) 1 Latent Semantic Indexing (LSI) explained
2 Copywriting for LSI search engines
Running an SEO Campaign13 structured approaches to running SEO campaigns
Landing Page StrategyLanding page types and success factors
Testing landing pages
SEO: In-house or Outsource?Pros and cons of in-house SEO versus outsourcing SEO
Your Website Mapping out SEO tasks and objectives
WHO IS THIS SEO COURSE TYPICALLY AIMED AT?
- Online marketing staff and consultants
- IT and technical staff
- Sole traders and/or start-ups
- Web design and other digital agencies
- Marketing and advertising agencies
WHAT DO I GET WHEN I BOOK THIS COURSE?
- 1 day training course with a specialist trainer
- Over 150 pages of printed course material to take home
- 4 weeks FREE post course support by phone or email
- Course attendance certificate highlighting hours accredited by the Chartered Institute of Marketing CPD Programme
- 10% discount voucher on future public courses
- 10% discount for your colleagues, if they book the same course as you
WHAT SKILLS WILL YOU NEED?
Most attendees are likely to have some knowledge, or at least an awareness, of search engine optimisation (SEO) and search engine marketing. Others may be currently working with search engine optmisation (SEO) agencies or have an in-house team, and wish to gain further insight into SEO strategy and search engine marketing.