Pay-Per-Click (PPC) Marketing Training Course
CHOOSE A COURSE
CPD Accredited Course
FREE Google AdWords Vouchers
Sally-Ann Mannas
Group Operations & Marketing Manager
The Virtual Office Group
Read more testimonials »
Share or recommend this page:
Pay-Per-Click (PPC) Marketing COURSE DETAILS
PUBLIC TRAINING COURSES
| Date | Location | Price* | |
|---|---|---|---|
| 8 September 2009 | Covent Garden, London | £475.00 | Book now |
Course length: 9.30am-5.00pm (1 day) includes breakfast, lunch & refreshments
* All prices exclude VAT
IN-HOUSE TRAINING COURSES
Above dates not suitable?
Prefer a course or workshop tailored to your specific needs?
Save up to 40% on group training at your office
Enquire here or call us now on 0845 680 1235
Emarketeers' Pay-Per-Click (PPC) training course is suited to attendees who require an in-depth insight into paid-search marketing strategy and practices with a particular focus learning Google AdWords secrets and best practice. It is the counterpart to our search engine optmisation training course.
During the training course we focus most practical work on Google AdWords training, assessing best practice for keyword matching, ad group structure, creative optimisation and listing position strategy. Finally, we will review areas such as landing page and click fraud strategy. As with our SEO training course, the emphasis will be on your own paid-search marketing strategy and website.
We also supply a printed reference manual containing course notes, recommended 3rd party tools and case studies. An attendance certificate is also issued, highlighting CPD hours accredited by the Chartered Institute of Marketing (CIM).
HOW WILL YOU BENEFIT FROM THIS TRAINING COURSE?
Following this training course, you will be able to:
Assess the scope of paid-search marketing options available
Better structure and target your pay-per-click (PPC) campaigns
Develop a target keyword list using online tools or software
Use keyword matching and listing position strategy to optimise performance
Assess your cost-per-acquisition and model value generated from PPC
Adopt best practice copywriting guidelines when creating PPC ads
Optimise your landing pages and carry out testing to improve performance
Create and optimise Google AdWords campaigns
Implement advanced Google AdWords techniques
Analyse campaign metrics from web analyics and set up goal tracking
PPC / GOOGLE ADWORDS TRAINING COURSE CONTENT
Search Engine Marketing (SEM)1 Overview
2 Types of search engine marketing
3 SEO versus paid-search (PPC) - overview
Your search strategy and website(s)1 Assessment your pay-per-click activity, website and online marketing strategy
Pay-per-click (PPC) marketing: strategy1 Types of paid search marketing
2 Planning PPC campaigns
Setting goals
Keyphrase selection
3 Targeting strategy
Search vs content networks
Keyword matching techniques
Lising position strategy
4 Budget & bid management
Setting budgets
Dayparting (overview)
5 Ad creative, testing and optimisation
Copywriting strategy
Landing page strategy
Click fraud
Google AdWords1 Setting up a Google AdWords campaign
Ad campaign structure and settings
2 Targeting your ads
Google search and content networks
Keyword targeting vs placement targeting
3 Creating your ads
Ad types
4 Improving Google AdWords performance
Quality score explained
Performance factors
Google website optimiser
5 Measuring results
Measuring performance using Google Analytics
Setting up Google AdWords conversion and goal tracking
Google AdWords reporting
Cross channel tracking
Other PPC examples1 MSN adCenter
2 Yahoo! Search Marketing
Your pay-per-click / Google AdWords strategy1 Critique and areas for improvement
WHAT DO I GET WHEN I BOOK THIS COURSE?
- 1 day training course with a specialist trainer
- Over 100 pages of printed course material to take home
- 4 weeks FREE post course support by phone or email
- Course attendance certificate highlighting hours accredited by the Chartered Institute of Marketing CPD Programme
- 10% discount voucher on future public courses
- 10% discount for your colleagues, if they book the same course as you
WHO IS THIS TRAINING COURSE TYPICALLY AIMED AT?
- Online marketing staff and consultants
- IT and technical staff
- Sole traders and/or start-ups
- Web design and other digital agencies
- Marketing and advertising agencies
WHAT SKILLS WILL YOU NEED?
Most attendees are likely to have some knowledge of pay-per-click (PPC) search engine marketing, ranging from a general awareness to actual working knowledge creating pay-per-click (PPC) ads.