Pay-Per-Click Marketing Training Course
Improve your PPC performance and ROI
| Course date | Location | Price * | |
|---|---|---|---|
| 14 September 2010 | St Pancras, London | Book Now | |
| 1 December 2010 | Guardian Media Academy | Book Now |
Course length: 1 day (9.30am - 5.00pm) includes breakfast, lunch and refreshments
* All prices exclude VAT
Quick Links:
Emarketeers' Pay-Per-Click (PPC) training course gives delegates an in-depth insight into paid-search marketing strategy and practices, with a particular focus on running successful Google AdWords campaigns.
There will be continual interactive discussion throughout the day, with practical demonstrations on how to set up, run and monitor Google AdWords campaigns. The Google AdWords training will include: campaign targeting, keyword analysis and matching, ad group structure, creative optimisation, budget control and reporting. Finally, we will review areas such as landing page and click fraud strategy.
Delegates are welcome to offer their own campaigns for exercises and discussion throughout the day.
Course Programme
Search Engine Marketing (SEM)
- Search engine marketing overview
- Latest search network and click-through research
- Choosing SEO versus paid-search (PPC)
Pay-per-click (PPC) marketing: strategy
- Different types of pay-per-click options
- Setting goals and KPIs
- Keyphrase selection tools and theory
- Using keyword matching to improve targeting
- Budget and bid management
- When to use the search or content networks
- Improving performance with listing position
- Dayparting strategy
- Improving click-through rates through effective ad copy and creative
- Measuring and dealing with click fraud
Landing Page Strategy
- Optimising landing pages to improve bounce and conversion rates
- Structured testing of landing pages
Using Google AdWords
- Setting up and optimising Google AdWords campaigns
- Targeting your ads
- Automatic and managed content network placements
- Improving Google Quality Score
- Improving performance through dynamic keyword insertion
- Measuring and improving performance using Google AdWords reporting
- Monetising your conversion rates using Google AdWords conversion tracking
Benefits
Following this training course, you will understand how to:
- Assess the scope of core paid-search marketing options available
- Better structure and target your pay-per-click (PPC) campaigns
- Develop a target keyword list using online tools
- Use keyword matching and listing position strategy to optimise performance
- Assess your cost-per-acquisition and model value generated from PPC
- Adopt best practice copywriting guidelines when creating PPC ads
- Optimise your landing pages and carry out testing to improve performance
- Create and optimise Google AdWords campaigns
- Implement advanced Google AdWords techniques
- Improve campaign performance using web analyics and search network reports
Audience
This course typically attracts marketing professionals looking to improve their PPC campaign performance. Most attendees are likely to have some knowledge of pay-per-click marketing, ranging from a general awareness to actual working knowledge creating PPC ads - especially Google AdWords campaigns.
Testimonials
A great insight into the advanced world of PPC marketing. A lot to cover, but the course was well paced, practical and informative.
Nardia Sullivan, Sales & Marketing
Wild Frontiers Adventure Travel
The SEO and PPC courses are a real eye-opener in terms of pointing out some really useful and easy to implement tactics to dramatically improve your online marketing activites. Jonathan is an excellent trainer, he really knows his stuff and the courses are very well paced allowing you to absorb and understand all the info you're provided very easily.
Pritesh Pancholi, Online Marketing Executive
Timico
A worthwhile course, professionally presented and containing all the relevant information required to setup and start managing an optimised PPC account. In-depth and well paced, I left confident of my Google / Bing PPC abilities and ready to tackle the huge task of optmising our large account! Well recommended, even for a reasonably experienced PPC administrator such as me.
Adam King, Web Developer
HORIBA Jobin Yvon Ltd
Travelled down from Newcastle to attend the Pay-Per-Click marketing course which was held in a relaxed and friendly environment. The presentation timing and content of the course was excellent.
Kevin Slowther, Managing Director Insurance Broker
PPC made a lot more sense after this detailed but engaging one day course.
Bhavesh Gohil, Head of IT & Ecommerce
Brora
I would highly recommend the PPC and SEO courses. Not only was the content relevant and trainer very helpful, but I now have the knowledge and confidence to carry out my own campaigns.
Stephanie Tollman, Junior Product Manager
HiPP Organic
I came to this course fairly experienced in Google Adwords. I left feeling much more confident about the basics, and with loads of new ideas to develop new campaigns I'll soon be running.
Glenn Hickling, Direct Marketing Executive
Institution of Mechanical Engineers
Many thanks, I understand the ins and outs of PPC and SEO so much better now and actually feel I can put what I've learnt into practice straight away.
Hayley Ward, Web Editor
London College of Communication
I found the [Pay-Per-Click] course to be very thorough and enjoyable and have come away with the confidence I was looking for. Really worthwhile!
Naomi Noonan, Office Manager/PA
European Information Technology
Emarketeers gave me a valuable insight and starting point from which to embark on a journey into Adwords. Its a great way to get yourself started on an otherwise complex subject.
Martin Falvey, Online Marketing Executive
Equiniti ICS
I found the PPC course to be extremely well constructed and perfectly executed.
Sally-Ann Mannas, Group Operations & Marketing Manager
The Virtual Office Group
As we were all at different levels it says a lot about the quality of the course and the trainer that we all left having vastly improved our understanding of Google and the world of pay per click.
Sam Jones, Marketing Manager
Albemarle Interim Management Plc
I really enjoyed the course, and was pleasantly surprised at the ease with which I was able to pick up concepts that I had thought would be difficult to grasp or understand.
Kimberley MacSymon, Marketing Executive
Go Lower
I've been on a few 1 day courses now and this [PPC course] was easily the most useful...I think the changes that I'm implementing as a result will deliver better results than we are currently getting.
David Knight, Web Manager
Fairbrook Plc
We spent a day with Emarketeers with reference to SEO & PPC. We found the information well explained, eye-opening & very useful. It has enabled us to move forward quickly.
Richard Zamet, Director
Adept-Audio
Excellent course - very thorough, learnt lots of practical insights into running a PPC campaign. Looking forward to putting it into practise.
Dija Oliver, EPROC Project Executive
Antur Teifi
Great course for anyone looking to concrete their knowledge in PPC. I learned a surprising amount over the day. Thanks!
Mike Sheppard, Web Development / Marketing
The Stag Company & Hen Heaven
