Pay-Per-Click Marketing Training Course
Improve your PPC performance and ROI
| Course date | Location | Price * | |
|---|---|---|---|
| Covent Garden, London |
|
Book Now | |
| Covent Garden, London |
|
Book Now |
Course length: 1 day (9.30am - 5.00pm) includes breakfast, lunch and refreshments
* All prices exclude VAT
Quick Links:
Paid-search marketing plays a critical role in millions of online marketing campaigns and is therefore an essential part a digital marketer's armoury.
Emarketeers' Pay-Per-Click (PPC) training course gives delegates an in-depth insight into the latest paid search marketing strategy and options available. The course provides essential techniques to improve campaign return on investment. In addition, it demystifies the jargon helping delegates better run their campaigns or manage their agency (where applicable).
Whilst the day's primary focus is improving Google AdWords campaigns, other networks including Facebook and LinkedIn will be included.
This training course is very interactive with continual discussion and practical demonstrations throughout the day. During the course, delegates are welcome to offer their own campaigns to use for discussion and exercises.
Course Programme
Search Engine Marketing (SEM)
- Search engine marketing overview
- Latest search network research and trends
- Choosing SEO versus paid-search (PPC)
Pay-per-click (PPC) marketing: strategy
- Assessing the latest pay-per-click advertising options
- Targeting your customers with Facebook and LinkedIn Advertising
- Setting goals and KPI's: how to measure performance
- Tools and strategy to help choose the best keywords to target
- Targeting your ads with keyword matching
- Budget and bid management
- Improving click-through rates through effective ad copy and creative
- Measuring and dealing with click fraud
Improving Google AdWords performance
- 10 essential ways to improve Google Quality Score
- Using Google AdWords extensions to increase campaign performance
- Optimising AdWords campaign structure
- Increasing your reach with the Google Display Network
- Improving performance with listing position and dayparting
- Advanced ad copywriting using dynamic keyword insertion
- Monetising your conversion rates using Google AdWords conversion tracking
- Dealing with the deluge of data: what should I be regularly looking at?
Landing page strategy
- Optimising your landing pages to improve bounce and conversion rates
- Tools and methods of testing of landing pages
AdWords 'clinic'
- Live audit of delegates' adwords accounts (optional)
Benefits
Following this training course, you will understand how to:
- Assess the scope of core paid-search marketing options available
- Better structure and target your pay-per-click (PPC) campaigns
- Develop a target keyword list using online tools
- Use keyword matching and listing position strategy to optimise performance
- Assess your cost-per-acquisition and model value generated from PPC
- Adopt best practice copywriting guidelines when creating PPC ads
- Optimise your landing pages and carry out testing to improve performance
- Create and optimise Google AdWords campaigns
- Implement advanced Google AdWords techniques
- Improve campaign performance using web analyics
Audience
This course attracts marketing professionals looking to improve their PPC campaign performance, in particular Google AdWords.
Most attendees are likely to have some knowledge of pay-per-click marketing (although this is not essential), ranging from a general awareness to a basic working knowledge creating PPC ads.
Trainer
This course will be led by Jonathan Saipe, founder of Emarketeers. Jonathan has been involved in search marketing since the late 90's. He worked at Publicis, the global advertising agency as Internet Development Director, launching many digital marketing campaigns for blue chip clients. He later went on to co-found FIFO Digital Media, a boutique web design and development agency, which is now in its 11th year.
Jonathan's search marketing knowledge runs very deep, having worked with a large range of B2B and B2C clients assisting them with their search strategies.
See more details about Jonathan Saipe »
Testimonials
It's not always a training course gets all three things right: great presenter, great venue ... and great food.
Lars Eriksen, Web Editor
Bupa International
This is the second Emarketeers course I have been on and I can thoroughly recommend them. The tutors are experts in their field and the days are always packed - offering great value for money.
Pippa Debort, Freelancer
PRD Marketing
This course has provided me with the tools to create effective PPC ads - I've started to see improvements in our campaigns already!
Lisa Newman, Pay-Per-Click Marketing
Commidea
I highly recommend this session to any PPC beginners. Topics covered are wide and illustrated to present a detailed picture of how PPC works. Thanks Emarketeers.
Nicolas Honnorat, Marketing Executive
HomeAway UK
The course paid for itself the very next day. Highly recommended.
Stephen Macvicar, Sales Director
Green Apple Flooring
I would thoroughly recommend this course to anyone who wants to learn a well-rounded view of PPC and Adwords, and feel confident using these tools as part of their marketing strategy.
Fiona Wright, Account Manager
360 Degrees Advertising
This course was just what I needed to help me make sense of PPC and build up my confidence with it. The balance of presentation and interactivity was just right, and the small group size allowed each trainee to relate the content to their own situations.
Jenny Fyans, Head of Brand
Asperity Employee Benefits
I thoroughly enjoyed the course, learning a lot about PPC marketing and how to use it practically, with the help of the great course trainer. I would recommend this course to anyone who wants to increase their online business.
Matt Blyth, Marketing Executive
Vision IPTV
Highly recommend the excellent Pay Per Click training that will show you how to stop wasting your money and get measurable results.
Damien Wright, Commercial Marketing Officer
Loughborough College
I initially thought the course might be a bit dry, but I was nicely surprised. The tutor was engaging, enthusiastic and taught me everything I need to know to deal with my agency and manage our campaigns myself. Lunch was great too! Highly recommended!
Jo Jones, Head of Marketing
English Cheesecake Company
I would like to thank Jonathan for making the day both informative and interesting. Everything was explained clearly and in a way that easy to digest and apply. Wonderful day!
Victoria Osmore, Business Development
Maintracts
This course will pay for itself within a few weeks. The insight into how Pay-per-Click operates has given me new ammunition to fight the competition!
Alan Hope, Claims Handler
Payment Protection Refunds
Clear, concise and relevant, the PPC course took us back to basics and really clarified how we need to approach our PPC strategy from the ground up.
Darren Tracey, Marketing Manager
P&MM
I thoroughly enjoyed the course. Good value for money covered all the necessary areas of PPC marketing and it was very well presented.
Camilli Roberts-Da Breau, Marketing Executive
LGC Standards
The PPC training course was comprehensive and well delivered. I learned a great deal and would definitely book future courses.
Matt Bramley, Marketing Manager
Beacon Dodsworth
A excellent course which enabled me to gain a better grasp of a complicated subject.
Matthew Wilcock, Account Executive
Navigate Digital
Best investment of the year so far! I've completed the SEO and Pay-Per-Click Marketing courses and the training was excellent and very productive.
Erwin Bustos, Business Development Manager
Polyglobe
A great insight into the advanced world of PPC marketing. A lot to cover, but the course was well paced, practical and informative.
Nardia Sullivan, Sales & Marketing
Wild Frontiers Adventure Travel
The SEO and PPC courses are a real eye-opener in terms of pointing out some really useful and easy to implement tactics to dramatically improve your online marketing activites. Jonathan is an excellent trainer, he really knows his stuff and the courses are very well paced allowing you to absorb and understand all the info you're provided very easily.
Pritesh Pancholi, Online Marketing Executive
Timico
A worthwhile course, professionally presented and containing all the relevant information required to setup and start managing an optimised PPC account. In-depth and well paced, I left confident of my Google / Bing PPC abilities and ready to tackle the huge task of optmising our large account! Well recommended, even for a reasonably experienced PPC administrator such as me.
Adam King, Web Developer
HORIBA Jobin Yvon Ltd
Travelled down from Newcastle to attend the Pay-Per-Click marketing course which was held in a relaxed and friendly environment. The presentation timing and content of the course was excellent.
Kevin Slowther, Managing Director Insurance Broker
PPC made a lot more sense after this detailed but engaging one day course.
Bhavesh Gohil, Head of IT & Ecommerce
Brora
I would highly recommend the PPC and SEO courses. Not only was the content relevant and trainer very helpful, but I now have the knowledge and confidence to carry out my own campaigns.
Stephanie Tollman, Junior Product Manager
HiPP Organic
I came to this course fairly experienced in Google Adwords. I left feeling much more confident about the basics, and with loads of new ideas to develop new campaigns I'll soon be running.
Glenn Hickling, Direct Marketing Executive
Institution of Mechanical Engineers
Many thanks, I understand the ins and outs of PPC and SEO so much better now and actually feel I can put what I've learnt into practice straight away.
Hayley Ward, Web Editor
London College of Communication
I found the [Pay-Per-Click] course to be very thorough and enjoyable and have come away with the confidence I was looking for. Really worthwhile!
Naomi Noonan, Office Manager/PA
European Information Technology
Emarketeers gave me a valuable insight and starting point from which to embark on a journey into Adwords. Its a great way to get yourself started on an otherwise complex subject.
Martin Falvey, Online Marketing Executive
Equiniti ICS
I found the PPC course to be extremely well constructed and perfectly executed.
Sally-Ann Mannas, Group Operations & Marketing Manager
The Virtual Office Group
As we were all at different levels it says a lot about the quality of the course and the trainer that we all left having vastly improved our understanding of Google and the world of pay per click.
Sam Jones, Marketing Manager
Albemarle Interim Management Plc
I really enjoyed the course, and was pleasantly surprised at the ease with which I was able to pick up concepts that I had thought would be difficult to grasp or understand.
Kimberley MacSymon, Marketing Executive
Go Lower
I've been on a few 1 day courses now and this [PPC course] was easily the most useful...I think the changes that I'm implementing as a result will deliver better results than we are currently getting.
David Knight, Web Manager
Fairbrook Plc
We spent a day with Emarketeers with reference to SEO & PPC. We found the information well explained, eye-opening & very useful. It has enabled us to move forward quickly.
Richard Zamet, Director
Adept-Audio
Excellent course - very thorough, learnt lots of practical insights into running a PPC campaign. Looking forward to putting it into practise.
Dija Oliver, EPROC Project Executive
Antur Teifi
Great course for anyone looking to concrete their knowledge in PPC. I learned a surprising amount over the day. Thanks!
Mike Sheppard, Web Development / Marketing
The Stag Company & Hen Heaven
