LinkedIn for Business Training Course
Optimal business networking through LinkedIn
| Course date | Location | Price * | |
|---|---|---|---|
| Covent Garden, London | £495.00 | Book Now | |
| Covent Garden, London |
|
Book Now |
Course length: 1 day (9.30am - 4.30pm) includes breakfast, lunch and refreshments
* All prices exclude VAT
Quick Links:
LinkedIn is currently growing at the staggering rate of one new user per second. It is revolutionising the way companies do business globally, and its importance is growing by the day.
It facilitates business development, recruitment, brand awareness, knowledge transfer and customer engagement. So, understanding how to get the most out of LinkedIn provides an important competitive advantage for individuals and businesses.
Emarketeers' LinkedIn for Business training course will give you all the knowledge and techniques you need to become an advanced user, propel your organisation's LinkedIn marketing activity and increase your brand engagement.
Course Programme
Putting LinkedIn in context
- Why LinkedIn? Facts and figures
- Important social media trends
- Other professional / B2B networks
- Mapping the future
Getting the basics fully optimised
- Setting your objectives
- Getting your LinkedIn profile to 100%
- Increasing comms and engagement with status updates
- Harnessing the power of LinkedIn with Connections and Networking
- Optimising company pages
- Copy and search engine optimisation
- Maximising opportunities with Jobs and Answers
Networking and Marketing Strategies
- Growing and leveraging an effective network
- Using LinkedIn Groups for maximum benefit
- The pro and cons of paid-for accounts
- LinkedIn Ads: set-up, targeting and measurement
- Using LinkedIn Signal
- Social Media and Content Integration
Advanced Features, Tips and Tricks
- Integrating Twitter to maximise engagement
- Promoting your blog with Wordpress integration
- Using Video within LinkedIn
- The uses and benefits of LinkedIn Apps
- X-raying LinkedIn with Google to go beyond your network
Benefits
Following this training course, you will understand:
- The context and reach of LinkedIn
- How to set objectives and optimise your personal and organisation's LinkedIn presence
- How to build your network in the most effective way
- Key techniques to integrate LinkedIn into your broader Social Media strategy
- How advanced LinkedIn features can extend your reach and enhance your personal or organisation's brand
- How to set up and run self-serve LinkedIn ads
- How to use LinkedIn for lead generation
Audience
The LinkedIn for Business training course attracts anyone with an interest in increasing their LinkedIn knowledge or enhancing their personal or organisation's LinkedIn presence and marketing activity. Typical attendees will be from marketing, sales, communications, business development or recruitment.
Trainer
The LinkedIn for Business course is led by Matt Alder who has spent the last 12 years working in the online space specialising in digital recruitment and brand strategy for numerous clients across both the private and public sectors. Matt is passionate about innovation and has a strong interest in how the digital revolution is changing the way companies communicate. He is an enthusiastic social media experimenter and a LinkedIn specialist.
See more details on Matt Alder »
Testimonials
The day provided me with a great overview of LinkedIn in a business context.
Rebecca Williams, Retail Assistant Brand Manager
Dr Schar UK
I attended the LinkedIn training session and was really impressed by the workshop. The trainer really knew his subject and we all had our questions answered. I can go forward now, using LinkedIn, with a great deal of confidence as a direct result.
Allan Rimmer, Business Start-Up Presenter & Author
Plain Speaking
