LinkedIn for Business Training Course
Optimise your LinkedIn presence and marketing
LinkedIn is currently growing at the staggering rate of one new user per second. It is revolutionising the way companies do business globally, and its importance is growing by the day.
It facilitates business development, recruitment, brand awareness, knowledge transfer and customer engagement. So, understanding how to get the most out of LinkedIn provides an important competitive advantage for individuals and businesses.
Emarketeers' LinkedIn for Business training course will give you all the knowledge and techniques you need to become an advanced user, propel your organisation's LinkedIn marketing activity and increase your brand engagement.
Putting LinkedIn in context
- Why LinkedIn? Facts and figures
- Use cases for LinkedIn
- Other professional / B2B networks
- Mapping the future
- Introducing the concept of Workforce Marketing
Getting the basics fully optimised
- Setting your objectives
- Creating an "all star" profile
- Using Endorsements and Recommendations
- Harnessing the power of LinkedIn with Connections and Networking
- Setting up Company Pages
- Copy and search engine optimisation (SEO)
Networking and Marketing Strategies
- Growing and leveraging an effective network
- Using LinkedIn Groups for maximum benefit
- The pro and cons of paid-for accounts
- LinkedIn Ads: set-up, targeting and measurement
- How to set up sponsored content and targeted company updates
- Using LinkedIn as a Content Marketing platform
- Using LinkedIn as a social platform via individual and company updates
Advanced Features, Tips and Tricks
- Advanced networking strategies to generate massive relevant reach
- People searching strategies
- Using third party platforms
- Plugins, widgets and the LinkedIn API
Following this training course, you will understand:
- The context and reach of LinkedIn
- How to set objectives and optimise your personal and organisation's LinkedIn presence
- How to build your network in the most effective way
- Key techniques to integrate LinkedIn into your broader Social Media strategy
- How advanced LinkedIn features can extend your reach and enhance your personal or organisation's brand
- How to set up and run self-serve LinkedIn ads, sponsored content and company updates
- How to use LinkedIn for increasing lead generation and sales
All attendees receive an attendance certificate, a digital copy of course material and four weeks post course support online.
The LinkedIn for Business training course attracts anyone with an interest in increasing their LinkedIn knowledge or enhancing their personal or organisation's LinkedIn presence and marketing activity. Typical attendees will be from marketing, sales, communications, business development or recruitment.
The LinkedIn for Business course is led by Matt Alder who has spent the last 14 years working in the online space specialising in digital recruitment and brand strategy for numerous clients across both the private and public sectors. Matt is passionate about innovation and has a strong interest in how the digital revolution is changing the way companies communicate. He is an enthusiastic social media experimenter and a LinkedIn specialist.
See more details on Matt Alder »
The 'LinkedIn for Business' course was perfect for my needs, and the trainer was excellent.
I was hoping to come away from the LinkedIn for business course with enough ammunition to develop my own profile further and that of the wider company. I wasn't disappointed. Learning in a small group with knowledgeable trainers worked well for me, thank you.
Brilliant course and very good trainer. There were only 3 of us so we were really lucky as we could set the pace, have a shorter lunch and go slightly earlier. He was an excellent trainer. I have seen him present before and he knows his stuff, makes it all really interesting and very relevant.
The LinkedIn course was great. Matt Alder is a great trainer and would recommend everyone take this course, as it will be very beneficial to you and your business.
Very informative. Learnt a substantial amount - this will definitely help expand our business. Extremely grateful.
Great trainer, very insightful, lots of 'insider' information which was really informative. Highly recommended for beginners and intermediates.
OGR Stock Denton
My eyes have been opened wide to the enormous benefits of using LinkedIn as a tool to promote our company with minimal cost. Thank you for a thoroughly productive and most enjoyable days training.
IGF Invoice Finance
Excellent course, fabulous venue, knowledgeable and great trainer. All round a great day!
The course provides a really thorough understanding of how LinkedIn can best work for you and your company/organisation. Recommended!
Very useful course - will help us to use LinkedIn for more brand awareness and promotional activities.