Internet Technology Overview Training Course
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CPD Accredited Course
Nick Jemetta
Senior Online Marketing Executive
Reed
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COURSE DETAILS
PUBLIC TRAINING COURSES
Course length: 1 day - 9.30am-5.00pm
Location: Wallacespace, 2 Dryden Street, Covent Garden, London WC2E 9NA
Dates: 16 Sep 08 / 27 Nov 08
Price: £475.00 + VAT per attendee; includes breakfast, lunch & refreshments
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"Internet Technology Overview" is the ideal primer for those who feel that their online knowledge not quite up to par.
Our expert trainers will guide you through the background and history of the internet and world wide web, later delving into more commonly used internet-related software and technology. We will also touch on common online marketing practices to enable you to improve your overall understanding of online technology and marketing practices.
HOW WILL YOU BENEFIT FROM THIS TRAINING COURSE?
Following this course, you will have a broad understanding of:
The underlying structure of the internet and world wide web
Buying and managing domain names and setting up an ISP hosting account
How to buld basic web pages using HTML and CSS
Choosing the right digital image format
Common web technologies and their core differences
Issues surrounding website accessibility
Social media and the the growth of web 2.0
Popular online marketing strategies and techniques
TRAINING COURSE CONTENT
Background1 The history of the internet and world wide web
2 Internet Service Providers - choosing the right one
3 Domain names - buying and administrating
4 How it all connects together - DNS explained
Key Software1 Browsers - a look at the most popular browsers
2 Email software
Technology1 Web design overview
2 Fundamentals of web technology
3 Basic HTML and CSS (cascading style sheets)
4 Web image formats explained
5 Common browser technologies
6 Common server-side technologies
7 Accessibility factors
Web 2.01 Web 2.0 trends explained
2 Web 3.0?
Online Marketing (Overview)1 Search engine marketing
2 Search engine optimisation (SEO)
3 Pay-per-click advertising
4 Affiliate marketing
5 Email marketing
6 Banner advertising
Your Website1 Critique and areas for improvement
WHO IS THIS TRAINING COURSE TYPICALLY AIMED AT?
- Small-medium sized corporate workgroups
- Educational institutions
- Administrative, sales or other non-technical employees
- Sole traders
WHAT SKILLS WILL YOU NEED?
All attendees are likely to be World Wide Web and email users but with limited knowledge of internet-based technology