Internet Marketing Training Course
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Andy Shaw
Director
Shock Audio-Visual
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COURSE DETAILS
PUBLIC TRAINING COURSES
Course length: 1 day - 9.30am-5.00pm
Location: Central London
Dates: 20 May 08 / 24 Jun 08
Price: £485.00 + VAT per attendee; includes breakfast, lunch & refreshments
IN-HOUSE TRAINING COURSES
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"Internet Marketing" is the ideal training course for individuals who want increase their knowledge of online marketing practices.
During the training course we will discuss the key search engine marketing (SEM) methods deployed by online marketing professionals to ensure greater search engine and content network visibility. This will include a detailed dissection of search engine optimisation (SEO) and pay-per-click marketing techniques.
We will also cover affiliate marketing strategy as well as email marketing and banner advertising from a strategic, creative and technical perspective.
Most importantly, we will focus all learned material on your specific marketing and website requirements in order that you are fully empowered by the end of the course.
We also supply a printed reference manual for all course attendees to keep. This not only contain course notes, but also includes recommended 3rd party suppliers, reference websites and technical examples - all highlighted for easy retrieval.
WHY DO YOU NEED THIS TRAINING COURSE?
- You have an existing website that isn't performing as well as it could
- You are about to build/launch a website and need to set key performance indicators or understand what marketing challenges are ahead
- You are looking to brief a marketing, search engine optmisation (SEO) or media agency on a web build and/or marketing campaign
- You are about to employ internet marketing personnel and need to assess their knowledge
- You want to better manage your in-house online marketing team
TRAINING COURSE CONTENT
1 Overview
2 Types of search engine marketing
3 SEO versus paid-search (PPC) - overview
1 Overview
2 Planning & strategy
Keyphrase selection
Competitor analysis
3 Index inclusion & coverage
Website indexing
4 On-page optimisation
Keyphrase usage
Page design and coding factors
Document level factors
1 Types of paid-search marketing
2 Planning
Keyphrase selection
3 Targeting
Search and content networks
Keyword matching
4 Setting budgets and bid management
Strategies for listing position
Dayparting (overview)
5 Creative optimisation
Ad copy strategy
Landing page strategy
1 Market overview
2 Email marketing strategy
Measuring success
Broadcast frequency & timing
Testing criteria
3 Design & development issues
1 The affiliate network marketing model
2 Marketing strategies for merchants and affiliates
3 Popular affiliate networks
1 Market overview formats
2 Traditional and new formats
3 Placement - demystifing the jargon
3 Measuring success
Your Website1 Critique and areas for improvement using learned course material
WHO IS THIS TRAINING COURSE TYPICALLY AIMED AT?
- Online marketing staff and consultants
- IT and technical staff
- Web design and other digital agencies
- Marketing and advertising agencies
- Recruiters
- Sole traders and/or start-ups
WHAT SKILLS WILL YOU NEED?
Some attendees will have a basic awareness of online marketing practices and options, whilst others may be currently running or planning marketing campaigns and need to enhance their knowledge of internet marketing strategy and techniques.