Internet Marketing Training Course

Internet Marketing COURSE DETAILS

PUBLIC TRAINING COURSES

Date	Location	Price*
28 July 2009	Covent Garden, London	£425.00 (12% off)	Book now
16 September 2009	Covent Garden, London	£485.00	Book now
10 November 2009	Covent Garden, London	£485.00	Book now

Course length: 9.15am-5.30pm (1 day) includes breakfast, lunch & refreshments
* All prices exclude VAT

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Emarketeers' Internet Marketing course is the ideal training course for individuals who want increase their knowledge of online marketing practices.

During the training course we will discuss the key search engine marketing (SEM) methods deployed by online marketing professionals to ensure greater search engine visibility. This will include a detailed dissection of search engine optimisation (SEO) and pay-per-click (PPC) marketing techniques.

We will also cover affiliate marketing strategy as well as email marketing and display advertising from a strategic, creative and technical perspective.

Most importantly, we will focus all learned material on your specific online marketing and website requirements in order that you are fully empowered by the end of the course.

We also supply a printed reference manual containing course notes, recommended 3rd party suppliers, case studies and technical examples. An attendance certificate is also issued, highlighting CPD hours accredited by the Chartered Institute of Marketing (CIM).

HOW WILL YOU BENEFIT FROM THIS TRAINING COURSE?

Following this training course, you will understand how to:

Identify core online marketing strategies and their commercial challenges

Make strategic decisions and set KPIs for your online marketing activity

Make informed decisions on your search engine marketing strategy

Create a comprehensive brief/checklist for your SEO and PPC staff or agency

Better understand affiliate marketing and the role of affiliate networks

Plan your top level email marketing activity and consider appropriate suppliers

Gain an insight into online advertising networks and banner formats

INTERNET MARKETING COURSE CONTENT

Search Engine Marketing (SEM)

1 Overview

2 Types of search engine marketing

3 SEO versus pay-per-click (PPC) marketing - overview

Search Engine Optimisation (SEO)

1 Overview

2 Planning & strategy

Keyphrase selection

Competitor analysis

3 Index inclusion & coverage

Google sitemaps

Website indexing

4 On-page optimisation

Keyphrase usage and writing for the web

Page design and coding factors

Document level factors

5 Google PageRank & Link building

Paid Search (PPC) Marketing

1 Types of paid-search marketing

2 Planning and keyphrase selection

3 Targeting

Search and content networks

Keyword matching techniques

4 Setting budgets and bid management

Strategies for listing position

Dayparting (overview)

5 Creative optimisation

Ad copy strategy

Landing page strategy and testing techniques

Click fraud

Email Marketing

1 Market overview and ESPs (email service providers)

2 Email marketing strategy

3 Email campaign planning

4 HTML email design & development do's and don'ts

Affiliate Marketing

1 Affiliate marketing overview and future trends

2 Affiliate networks

Merchant and affiliate benefits and behaviour

3 Costs and revenue models

4 Finding the right affiliate network

5 Case studies

Display advertising

1 Market overview

2 Ad formats

3 Behavioural metrics

4 Online advertising networks explained

WHAT DO I GET WHEN I BOOK THIS COURSE?

1 day training course with a specialist trainer
Over 150 pages of printed course material to take home
4 weeks FREE post course support by phone or email
Course attendance certificate highlighting hours accredited by the Chartered Institute of Marketing CPD Programme
10% discount voucher on future public courses
10% discount for your colleagues, if they book the same course as you

WHO IS THIS TRAINING COURSE TYPICALLY AIMED AT?

Online marketing staff and consultants
IT and technical staff
Web design and other digital agencies
Marketing and advertising agencies
Recruiters
Sole traders and/or start-ups

WHAT SKILLS WILL YOU NEED?

Some attendees will have a basic awareness of online marketing practices and options, whilst others may be currently running or planning marketing campaigns and need to enhance their knowledge of internet marketing strategy and techniques.

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