PUBLIC TRAINING COURSES
| Date | Location | Price* | |
|---|---|---|---|
| 28 July 2009 | Covent Garden, London | £425.00 (12% off) | Book now |
| 16 September 2009 | Covent Garden, London | £485.00 | Book now |
| 10 November 2009 | Covent Garden, London | £485.00 | Book now |
Course length: 9.15am-5.30pm (1 day) includes breakfast, lunch & refreshments
* All prices exclude VAT
IN-HOUSE TRAINING COURSES
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Emarketeers' Internet Marketing course is the ideal training course for individuals who want increase their knowledge of online marketing practices.
During the training course we will discuss the key search engine marketing (SEM) methods deployed by online marketing professionals to ensure greater search engine visibility. This will include a detailed dissection of search engine optimisation (SEO) and pay-per-click (PPC) marketing techniques.
We will also cover affiliate marketing strategy as well as email marketing and display advertising from a strategic, creative and technical perspective.
Most importantly, we will focus all learned material on your specific online marketing and website requirements in order that you are fully empowered by the end of the course.
We also supply a printed reference manual containing course notes, recommended 3rd party suppliers, case studies and technical examples. An attendance certificate is also issued, highlighting CPD hours accredited by the Chartered Institute of Marketing (CIM).
Following this training course, you will understand how to:
Identify core online marketing strategies and their commercial challenges
Make strategic decisions and set KPIs for your online marketing activity
Make informed decisions on your search engine marketing strategy
Create a comprehensive brief/checklist for your SEO and PPC staff or agency
Better understand affiliate marketing and the role of affiliate networks
Plan your top level email marketing activity and consider appropriate suppliers
Gain an insight into online advertising networks and banner formats
Search Engine Marketing (SEM)1 Overview
2 Types of search engine marketing
3 SEO versus pay-per-click (PPC) marketing - overview
Search Engine Optimisation (SEO)1 Overview
2 Planning & strategy
Keyphrase selection
Competitor analysis
3 Index inclusion & coverage
Google sitemaps
Website indexing
4 On-page optimisation
Keyphrase usage and writing for the web
Page design and coding factors
Document level factors
5 Google PageRank & Link building
Paid Search (PPC) Marketing1 Types of paid-search marketing
2 Planning and keyphrase selection
3 Targeting
Search and content networks
Keyword matching techniques
4 Setting budgets and bid management
Strategies for listing position
Dayparting (overview)
5 Creative optimisation
Ad copy strategy
Landing page strategy and testing techniques
Click fraud
Email Marketing1 Market overview and ESPs (email service providers)
2 Email marketing strategy
3 Email campaign planning
4 HTML email design & development do's and don'ts
Affiliate Marketing1 Affiliate marketing overview and future trends
2 Affiliate networks
Merchant and affiliate benefits and behaviour
3 Costs and revenue models
4 Finding the right affiliate network
5 Case studies
Display advertising1 Market overview
2 Ad formats
3 Behavioural metrics
4 Online advertising networks explained
Some attendees will have a basic awareness of online marketing practices and options, whilst others may be currently running or planning marketing campaigns and need to enhance their knowledge of internet marketing strategy and techniques.