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Home > Training Courses > Internet Marketing

Internet Marketing Training Course

Get to grips with essential online marketing practices

Course date Location Price *  
£375.00 (24% off) Book Now
£495.00 Book Now
£495.00 £440.00 (until 22 Feb) Book Now

Course length: 1 day (9.30am - 5.30pm) includes breakfast, lunch and refreshments
* All prices exclude VAT

In today's climate, online marketing is consistently outperforming offline marketing. Equally, while global media spend is contracting, online media spend is still on the rise. So, understanding how to run Internet marketing campaigns is a critical part of any marketing plan. 

Emarketeers' Internet Marketing course is the ideal training course for individuals who want increase their knowledge of online marketing practices. The training course is very hand's on and packed full of useful research, tools, tips and trends all contained within a 160 slide printed document.

The training course covers essential search engine marketing theory and implementation advice, empowering delegates to choose between running their own campaigns or outsourcing. Additionally, the day includes strategies to get the best performance from your email campaigns as well as an introduction to affiliate marketing and display advertising. 

This is an action packed day filled with lots of useful of learning.

Course Programme

Search Engine Marketing (SEM)

  • Latest search engine performance stats
  • SEO and Pay-Per-Click: which to choose?
  • Search versus Social Media

Search Engine Optimisation (SEO)

  • SEO campaigns: planning and measuring effectiveness
  • Keyphrase research analysis and tools
  • Understanding your competition
  • The professional SEO'ers toolkit
  • 10 ways to improve your on-page search performance
  • The importance of link building: old and new methods

Pay-Per-Click Marketing

  • What are your paid-search marketing choices?
  • Facebook and LinkedIn advertising
  • The latest Google AdWords advertising options
  • Optimising your AdWords campaigns to deliver great ROI
  • Setting budgets and bid management
  • Optimising your ad copy and creative
  • Improving landing page conversion rates
  • How to spot click fraud

Email Marketing

  • Market overview and ESPs (email service providers)
  • Threats and challenges email marketers face every day
  • Building a quality segmented database
  • Email marketing strategies that will increase your open and click through rates
  • Staying within the law
  • HTML email design & development do's and don'ts

Affiliate Marketing

  • Affiliate marketing and affiliate networks explained
  • How affiliate marketing benefits merchants and affiliates
  • Affiliate revenue and costs
  • Popular affiliate networks
  • Case studies

Display advertising

  • How it all fits together: media agencies, publishers and ad networks
  • Latest display advertising metrics
  • Popular and new online advertising formats

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Benefits

Following this training course, you will understand how to:

  • Identify core online marketing strategies and their commercial challenges
  • Make strategic decisions and set KPIs for your online marketing activity
  • Make informed decisions on your search engine marketing strategy
  • Create a comprehensive brief/checklist for your SEO and PPC staff or agency
  • Better understand affiliate marketing and the role of affiliate networks
  • Effectively plan your email marketing campaigns
  • Gain an insight into online advertising networks and banner formats

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Audience

This course typically attracts marketers looking to gain a foothold into the world of online marketing. 

Some attendees will have only a basic awareness of online marketing practices and options, whilst others may be currently running or planning Internet marketing campaigns and need to enhance their knowledge of marketing strategy and techniques.

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Trainer

This course will be led by Jonathan Saipe, founder of Emarketeers. Jonathan has been involved in digital marketing since the late 90's. He worked at Publicis, the global advertising agency as Internet Development Director, launching many digital marketing campaigns for blue chip clients. He later went on to co-found FIFO Digital Media, a boutique web design and development agency, which is now in its 11th year.

See more details about Jonathan Saipe »

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Testimonials

A must attend course where you will leave with a clear understanding and concrete ideas on how to build a strategic digital marketing plan. Well done!

Karine Saffioti, Founder
Little Stoffy

I was very impressed by the trainer, Jonathan, the presentation and the venue. I feel a lot more confident that I'm on the right path to driving forward the charity I work for.

Sylvie Mabille De Poncheville, Marketing & Communications Officer
TACT Fostering & Adoption

I found the content and level of training very helpful indeed. Clear explanations were given and Jonathan had a high level of knowledge and experience. A really useful day; I'm very much looking forward to reaping its rewards.

Dylan Humphreys, Internet Marketing
JJ Sigma Graphics

The course was excellent and the trainer even better! The small class size made everyone feel welcome and open to contribute.

Stuart Mansfield, Marketing Executive
Ixion Holdings

I loved the Internet Marketing course by Emarketeers. The ideas, content and presenter were spot on. More importantly I came away with a whole list of action points to implement. Can not recommend highly enough. Thank you!

Sarah Blaney, Practice Manager
HJP Chartered Accountants

Jonathan, the tutor, was excellent. Knowledgeable and patient, he created a pleasant atmosphere where people felt able to ask questions and learn.

Frances Dredge, Director
Purple Pear Ltd

A very informative course from a dynamic lecturer!

Shona Caine, Account Executive
Offshore International

Great course, extremely informative, lovely venue, will hope to attend future courses with Emarketeers!

Lorraine Beadle, Marketing Assistant
Lancer UK

I was pleasantly surprised at the difference this course has made to the way I view Internet marketing and the ways in which I will be able to direct our technical team in the future.

Amir Vered, Senior Sales Manager
Wembley Stadium (DNC)

An excellent course which provided me with the know-how to challenge my organisation's online marketing strategy and the ability to manage agencies for improved ROI.

Nicola Collins, Senior Marketing Manager
Equiniti

This was a fantastic course. Full-on, challenging and engaging - it is a jam-packed day with hints and tips galore!!

Daniella Colquhoun, Marketing Executive (KTP Project Manager)
Modrec International

This course could help you save lots of money for your employer by giving you a thorough understanding of how to target online advertising campaigns.

Carol Scott, Deputy College Manager
Bangor University

This is an excellent course which is suitable for individuals at various levels within their business and within different industry sectors. The course is both informative and interesting.

Laura Bennett, Marketing Executive
Expotel

The course was very well presented and covered a lot of ground in one day.

Mark Coman, Business Development Director
Point One UK

I attended the course with a limited knowledge of internet marketing, however, I now feel confident I can set up PPC campaigns and optimise web pages effectively and see a positive response. Everything was described with an emphasis on practical application meaning I can go back to the office and implement some of the ideas straight away.

Alex Vesty, Online Channel Marketing Executive
Graduate Prospects

I now feel much more up to date with current e-marketing techniques. The course provided a well structured overview with lots of pointers to help me delve deeper.

Amanda Fletcher, Communications Officer (Electronic Media)
Queen Mary, University of London

I found the course very practical, relevant to my daily job (working in media/advertising) and I look forward the opportunity to apply some of today's learnings to our next digital campaign.

Emilie Collet, Global Media Powerbrand Executive
Reckitt Benckiser

The course is excellent for anyone trying to gain a greater understanding of Internet marketing. The course exceeded my expectations throughout.

Gary Young, Director of Golf and Leisure
Marriott Hotels

Great Course. Great Content. Great tutor.

James Wild, Director of Leisure
Marriott

I found the trainer very knowledgeable, clear and concise in the way he taught us. He made some difficult topics easy to understand.

Dawn Cowderoy, Senior Marketing Manager
Rensburg Sheppards

As a Business Development Manager wanting to progress into a career in digital marketing I found the course extremely helpful. All in all it was a very enjoyable day and I have made some great contacts through this.

Armandine Cole, Business Development Manager
Cornfields Holdings

I found the course to be a tremendously beneficial and insightful overview on Internet Marketing! Thorough, clear, to-the-point and well presented!

Natalie Seeff, In-House Legal Counsel
William Hill Online

This course gives great insight into the world of Internet Marketing touching on all major areas. Interesting and very educational.

William Conway, Blue Chip
Marketing Campaigner

Only great things to say about the course.

Rhianan Zuliani, Editorial Liaison
Graphic News

Excellent course. I now have the confidence to take on our Internet Marketing. Thank you!

Dawn Clark, Director
CMR

Fantastic course! Totally accessible, highly informative and very enjoyable

Jon Athill, Digital Marketer
Pipestock

A very informative course with a great course leader. I came away feeling inspired and confident about the world of Internet Marketing. Very fast paced and a busy day but fun and I know it will be valuable, thanks so much!

Katie Slater, Web Design | Marketing
LoveLula.com

As a recently appointed Team Leader for an IT Company I found this course very informative and completely suited to our business marketing needs at this point. I spent 6 months attending night classes for a Marketing Diploma

and found the 1 day training course with Emarketeers more applicable to our business needs.

Brenda Lenehan, Marketing Team Leader
Blue Chip

I would definitely recommend this course for people with or without online marketing knowledge.

Maddalena De Vietro , Customer Service & Online Marketing Support
Philips AVENT

Excellent Course. Would thoroughly recommend it and am already planning for the next course

Erik Smit, Business Development Manager
TOPRA

I would not hesitate in recommending the Internet Marketing course. Personally, a great asset to not only include a course accredited by CIM on my CV but it also furnished me with all the knowledge I need, to talk confidently in interviews about the jargon that prior to the course was a foreign language to me! Excellently delivered; intense yet manageable and facilities second-to-none.

Samantha Kirk, Sales & Marketing Director (Previous role)

A myth exploding course that will be of great benefit to marketeers looking to squeeze the most from their budgets. Interesting from start to finish. A great, concise and understandable foundation to Internet Marketing.

Brent Dornford, Consultant

If you have a basic understanding of online marketing but want to know more, I recommend this course. Fast paced but very interesting and lots of useful case studies that help understand everything covered. A very enjoyable day and different to most other courses attended.

Sarah Tilley, Advertising and Publications Officer
University of Wales, Newport

I would recommend this course to any sales department of a luxury brand to really understand the huge potential of e-commerce. Don't just rely on your marketing department or e-commerce agency - get to know all the options yourself!

Isabelle Caprano, Head of International Sales
Elemis

Money and time well spent. I came away feeling clear and confident about the minefield of internet marketing.

Vanessa Bond, DIrector
Bond and Associates

Emarketeers are the one-stop shop for learning the intricacies of the new and fast-developing digital world. Don't think twice - just go!

Adam Rossetto, Marketing and Sponsorship Coordinator
Edinburgh Television Festival

This course clarified a lot of areas that had previously been a bit of a haze to me - everything was handled in just the right level of detail to introduce complex topics without being either confusing or overly simplified. A thoroughly educational day.

Julia Ross , Marketing Executive
Journey Latin America

I found the [digital marketing course] extremely useful in providing an introduction and a wider context to some of the most important factors facing marketers online today.

Dean Lavender, Marketing Executive
Freeview

The online marketing course covered all the key areas I was expecting to learn about, in a fast paced but informative way. I definitely walked away a lot more knowledgable on the subjects!

Lucy Thornton , Marketing Executive
Burgess

The trainers relaxed manner and willingness to answer any questions at any time made for a succesful course which I would reccommend to anyone.

Tim Clayton, Freelance

Emarketeers delivered an excellent insight in to an ever growing world of Internet marketing and I would have no hesitation in recommending this course for those both wishing to top up their knowledge and also those with a basic understanding of marketing principles wishing to add to their ebusiness skills.

Sam Prothero, Business Development Director
Niche Communications

A thoroughly enjoyable and very informative course that significantly developed my knowledge of Internet marketing techniques.

Helen Bartlett, Marketing Development Manager
Legal & General

A very professional and practical course which gave me all round knowledge to start my own internet business.

Kamlesh Patel, Director
Media A2Z

I thought that the whole [Internet marketing] course was well designed and very engaging. I thought the trainer was excellent: friendly, high energy, and tried to shape what we were learning to everyone's particular needs.

Toby Ford, Project Manager
Nhs Innovations London

An informative and insightful day into the ever-evolving world of internet marketing, this course is jam packed with useful information and tips which I can now put into action for my company's websites.

Sian Sweeney, Online Marketing Assistant
Seaward

Excellent course, delivered well, essential for keeping up with a fast changing environment.

Peter Marlow, Director
SoftCopy

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