Internet Marketing Training Course
| Public course date | Location | Price * | |
|---|---|---|---|
| 8 April 2010 | Guardian, King's Cross | £495.00 | Book Now |
| 19 May 2010 | Covent Garden, London | £495.00 | Book Now |
| 25 June 2010 | Guardian, King's Cross | £495.00 | Book Now |
Course length: 1 day (9.30am - 5.30pm) includes breakfast, lunch and refreshments
* All prices exclude VAT
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Emarketeers' Internet Marketing course is the ideal training course for individuals who want increase their knowledge of online marketing practices.
During the training course we will discuss the key search engine marketing (SEM) methods deployed by online marketing professionals to ensure greater search engine visibility. This will include a detailed dissection of search engine optimisation (SEO) and pay-per-click (PPC) marketing techniques.
We will also cover affiliate marketing strategy as well as email marketing and display advertising from a strategic, creative and technical perspective.
Course Programme
Search Engine Marketing (SEM)
- Search engine network stats and user behaviour
- Types of search engine marketing
- SEO versus pay-per-click (PPC) marketing
Search Engine Optimisation (SEO)
- Keyphrase research analysis and tools
- Competitor analysis techniques and tools
- Using webmaster sitemaps
- On-page optimisation factors explained
- Google PageRan: myth or reality?
- The importance of link building; methods to encourage links
Paid Search (PPC) Marketing
- Popular types of paid-search marketing
- How to improve campaign targetting
- Search and content networks explained
- Keyword matching techniques
- Setting budgets and bid management
- Strategies for listing position
- Dayparting (overview)
- Optimising your ad copy and creative
- Improving landing page conversion rates
- How to spot click fraud
Email Marketing
- Market overview and ESPs (email service providers)
- Popular email marketing strategies
- Email campaign planning essentials
- HTML email design & development do's and don'ts
Affiliate Marketing
- Affiliate marketing and affiliate networks explained
- How affiliate marketing benefits merchants and affiliates
- Affiliate revenue and costs
- Future trends
- Case studies
Display advertising
- Display ad behavioural metrics
- Popular ad formats
- Online advertising networks explained
Benefits
Following this training course, you will understand how to:
- Identify core online marketing strategies and their commercial challenges
- Make strategic decisions and set KPIs for your online marketing activity
- Make informed decisions on your search engine marketing strategy
- Create a comprehensive brief/checklist for your SEO and PPC staff or agency
- Better understand affiliate marketing and the role of affiliate networks
- Effectively plan your email marketing campaigns
- Gain an insight into online advertising networks and banner formats
Audience
Some attendees will have a basic awareness of online marketing practices and options, whilst others may be currently running or planning marketing campaigns and need to enhance their knowledge of internet marketing strategy and techniques.
Testimonials
I would recommend this course to any sales department of a luxury brand to really understand the huge potential of e-commerce. Don't just rely on your marketing department or e-commerce agency - get to know all the options yourself!
Isabelle Caprano, Head of International Sales
Elemis
Emarketeers are the one-stop shop for learning the intricacies of the new and fast-developing digital world. Don't think twice - just go!
Adam Rossetto, Marketing and Sponsorship Coordinator
Edinburgh Television Festival
This course clarified a lot of areas that had previously been a bit of a haze to me - everything was handled in just the right level of detail to introduce complex topics without being either confusing or overly simplified. A thoroughly educational day.
Julia Ross , Marketing Executive
Journey Latin America
I found the [digital marketing course] extremely useful in providing an introduction and a wider context to some of the most important factors facing marketers online today.
Dean Lavender, Marketing Executive
Freeview
The online marketing course covered all the key areas I was expecting to learn about, in a fast paced but informative way. I definitely walked away a lot more knowledgable on the subjects!
Lucy Thornton , Marketing Executive
Burgess
The trainers relaxed manner and willingness to answer any questions at any time made for a succesful course which I would reccommend to anyone.
Tim Clayton, Freelance
Emarketeers delivered an excellent insight in to an ever growing world of Internet marketing and I would have no hesitation in recommending this course for those both wishing to top up their knowledge and also those with a basic understanding of marketing principles wishing to add to their ebusiness skills.
Sam Prothero, Business Development Director
Niche Communications
A thoroughly enjoyable and very informative course that significantly developed my knowledge of Internet marketing techniques.
Helen Bartlett, Marketing Development Manager
Legal & General
A very professional and practical course which gave me all round knowledge to start my own internet business.
Kamlesh Patel, Director
Media A2Z
I thought that the whole [Internet marketing] course was well designed and very engaging. I thought the trainer was excellent: friendly, high energy, and tried to shape what we were learning to everyone's particular needs.
Toby Ford, Project Manager
Nhs Innovations London
An informative and insightful day into the ever-evolving world of internet marketing, this course is jam packed with useful information and tips which I can now put into action for my company's websites.
Sian Sweeney, Online Marketing Assistant
Seaward
Excellent course, delivered well, essential for keeping up with a fast changing environment.
Peter Marlow, Director
SoftCopy
