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Home > Training Courses > Internet Marketing

Internet Marketing Training Course

Get to grips with essential online marketing practices

Course date Location Price *  
24 September 2010 Guardian Media Academy £495.00 £425.00 (until 13 Aug) Book Now
5 October 2010 Piccadilly, Manchester £495.00 £425.00 (until 27 Aug) Book Now
21 October 2010 St Pancras, London £495.00 £425.00 (until 10 Sep) Book Now

Course length: 1 day (9.30am - 5.30pm) includes breakfast, lunch and refreshments
* All prices exclude VAT

Emarketeers' Internet Marketing course is the ideal training course for individuals who want increase their knowledge of online marketing practices.

During the training course we will discuss the key search engine marketing (SEM) methods deployed by online marketing professionals to ensure greater search engine visibility. This will include a detailed dissection of search engine optimisation (SEO) and pay-per-click (PPC) marketing techniques.

We will also cover affiliate marketing strategy as well as email marketing and display advertising from a strategic, creative and technical perspective.

Course Programme

Search Engine Marketing (SEM)

  • Search engine network stats and user behaviour
  • Types of search engine marketing
  • SEO versus pay-per-click (PPC) marketing

Search Engine Optimisation (SEO)

  • Keyphrase research analysis and tools
  • Competitor analysis techniques and tools
  • Using webmaster sitemaps
  • On-page optimisation factors explained
  • Google PageRan: myth or reality?
  • The importance of link building; methods to encourage links

Paid Search (PPC) Marketing

  • Popular types of paid-search marketing
  • How to improve campaign targetting
  • Search and content networks explained
  • Keyword matching techniques
  • Setting budgets and bid management
  • Strategies for listing position
  • Dayparting (overview)
  • Optimising your ad copy and creative
  • Improving landing page conversion rates
  • How to spot click fraud

Email Marketing

  • Market overview and ESPs (email service providers)
  • Popular email marketing strategies
  • Email campaign planning essentials
  • HTML email design & development do's and don'ts

Affiliate Marketing

  • Affiliate marketing and affiliate networks explained
  • How affiliate marketing benefits merchants and affiliates
  • Affiliate revenue and costs
  • Future trends
  • Case studies

Display advertising

  • Display ad behavioural metrics
  • Popular ad formats
  • Online advertising networks explained

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Benefits

Following this training course, you will understand how to:

  • Identify core online marketing strategies and their commercial challenges
  • Make strategic decisions and set KPIs for your online marketing activity
  • Make informed decisions on your search engine marketing strategy
  • Create a comprehensive brief/checklist for your SEO and PPC staff or agency
  • Better understand affiliate marketing and the role of affiliate networks
  • Effectively plan your email marketing campaigns
  • Gain an insight into online advertising networks and banner formats

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Audience

Some attendees will have a basic awareness of online marketing practices and options, whilst others may be currently running or planning marketing campaigns and need to enhance their knowledge of internet marketing strategy and techniques.

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Testimonials

Fantastic course! Totally accessible, highly informative and very enjoyable

Jon Athill, Digital Marketer
Pipestock

A very informative course with a great course leader. I came away feeling inspired and confident about the world of Internet Marketing. Very fast paced and a busy day but fun and I know it will be valuable, thanks so much!

Katie Slater, Web Design | Marketing
LoveLula.com

As a recently appointed Team Leader for an IT Company I found this course very informative and completely suited to our business marketing needs at this point. I spent 6 months attending night classes for a Marketing Diploma

and found the 1 day training course with Emarketeers more applicable to our business needs.

Brenda Lenehan, Marketing Team Leader
Blue Chip

I would definitely recommend this course for people with or without online marketing knowledge.

Maddalena De Vietro , Customer Service & Online Marketing Support
Philips AVENT

Excellent Course. Would thoroughly recommend it and am already planning for the next course

Erik Smit, Business Development Manager
TOPRA

I would not hesitate in recommending the Internet Marketing course. Personally, a great asset to not only include a course accredited by CIM on my CV but it also furnished me with all the knowledge I need, to talk confidently in interviews about the jargon that prior to the course was a foreign language to me! Excellently delivered; intense yet manageable and facilities second-to-none.

Samantha Kirk, Sales & Marketing Director (Previous role)

A myth exploding course that will be of great benefit to marketeers looking to squeeze the most from their budgets. Interesting from start to finish. A great, concise and understandable foundation to Internet Marketing.

Brent Dornford, Consultant

If you have a basic understanding of online marketing but want to know more, I recommend this course. Fast paced but very interesting and lots of useful case studies that help understand everything covered. A very enjoyable day and different to most other courses attended.

Sarah Tilley, Advertising and Publications Officer
University of Wales, Newport

I would recommend this course to any sales department of a luxury brand to really understand the huge potential of e-commerce. Don't just rely on your marketing department or e-commerce agency - get to know all the options yourself!

Isabelle Caprano, Head of International Sales
Elemis

Money and time well spent. I came away feeling clear and confident about the minefield of internet marketing.

Vanessa Bond, DIrector
Bond and Associates

Emarketeers are the one-stop shop for learning the intricacies of the new and fast-developing digital world. Don't think twice - just go!

Adam Rossetto, Marketing and Sponsorship Coordinator
Edinburgh Television Festival

This course clarified a lot of areas that had previously been a bit of a haze to me - everything was handled in just the right level of detail to introduce complex topics without being either confusing or overly simplified. A thoroughly educational day.

Julia Ross , Marketing Executive
Journey Latin America

I found the [digital marketing course] extremely useful in providing an introduction and a wider context to some of the most important factors facing marketers online today.

Dean Lavender, Marketing Executive
Freeview

The online marketing course covered all the key areas I was expecting to learn about, in a fast paced but informative way. I definitely walked away a lot more knowledgable on the subjects!

Lucy Thornton , Marketing Executive
Burgess

The trainers relaxed manner and willingness to answer any questions at any time made for a succesful course which I would reccommend to anyone.

Tim Clayton, Freelance

Emarketeers delivered an excellent insight in to an ever growing world of Internet marketing and I would have no hesitation in recommending this course for those both wishing to top up their knowledge and also those with a basic understanding of marketing principles wishing to add to their ebusiness skills.

Sam Prothero, Business Development Director
Niche Communications

A thoroughly enjoyable and very informative course that significantly developed my knowledge of Internet marketing techniques.

Helen Bartlett, Marketing Development Manager
Legal & General

A very professional and practical course which gave me all round knowledge to start my own internet business.

Kamlesh Patel, Director
Media A2Z

I thought that the whole [Internet marketing] course was well designed and very engaging. I thought the trainer was excellent: friendly, high energy, and tried to shape what we were learning to everyone's particular needs.

Toby Ford, Project Manager
Nhs Innovations London

An informative and insightful day into the ever-evolving world of internet marketing, this course is jam packed with useful information and tips which I can now put into action for my company's websites.

Sian Sweeney, Online Marketing Assistant
Seaward

Excellent course, delivered well, essential for keeping up with a fast changing environment.

Peter Marlow, Director
SoftCopy

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