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Internet Business Start-Up Training Course

COURSE DETAILS

  PUBLIC TRAINING COURSES
    This course is not available as a public course

  IN-HOUSE TRAINING COURSES
    For tailor-made training or consulting to suit your business requirements,
    enquire here or call us now on 0845 680 1235

When starting an online business, there are a myriad of issues to understand including online technology, internet marketing, creative design, website production, accessibility, branding and of course finding and managing the right 3rd party suppliers.

This session focuses heavily on your own internet start-up business in order to put all training into context and most importantly to specifically to give your own business the best possible start. The final session will map out next steps for your business in order to put you on the right track.

WHY DO YOU NEED THIS TRAINING COURSE?

  • You are looking to launch an internet/ecommerce business
  • You are employed to assist online start-ups launch
  • You want to improve your knowledge of web production

TRAINING COURSE CONTENT

  Documentation and Assets

1 Your requirements document

2 Writing a creative brief

3 Understanding website architecture

4 Creating a timing Plan

  Branding and Design

1 Creating a brand identity and logotype

2 Conceptual and template design

3 Acquiring photography and product shots

  Technology

1 Deciding on a technology platform

2 Review of common content management systems or ecommerce platforms

  Suppliers

1 Internet Service Providers (ISPs)

2 Web design agencies

3 Technology providers (software/ASPs)

4 Photographers/image libraries

  Marketing (Overview)

1 Online marketing options

2 Search engine optimisation

3 Pay-per-click advertising

4 Affiliate networks

5 Email marketing

  Your Website

1 Analysis of requirements

2 Mapping next steps

3 Action plan

WHO IS THIS TRAINING COURSE TYPICALLY AIMED AT?

  • Sole traders/start-ups
  • Investors, business angels or venture capital firms
  • Project managers
  • Entry level web producers
  • Non-technical marketing or branding consultants

WHAT SKILLS WILL YOU NEED?

Attendees are mixed in terms of their knowledge of the World Wide Web, but are aware of their own business objectives

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