PUBLIC TRAINING COURSES
This course is not available as a public course
IN-HOUSE TRAINING COURSES
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When starting an online business, there are a myriad of issues to understand including online technology, internet marketing, creative design, website production, accessibility, branding and of course finding and managing the right 3rd party suppliers.
This session focuses heavily on your own internet start-up business in order to put all training into context and most importantly to specifically to give your own business the best possible start. The final session will map out next steps for your business in order to put you on the right track.
Documentation and Assets1 Your requirements document
2 Writing a creative brief
3 Understanding website architecture
4 Creating a timing Plan
Branding and Design1 Creating a brand identity and logotype
2 Conceptual and template design
3 Acquiring photography and product shots
Technology1 Deciding on a technology platform
2 Review of common content management systems or ecommerce platforms
Suppliers1 Internet Service Providers (ISPs)
2 Web design agencies
3 Technology providers (software/ASPs)
4 Photographers/image libraries
Marketing (Overview)1 Online marketing options
Your Website1 Analysis of requirements
2 Mapping next steps
3 Action plan
Attendees are mixed in terms of their knowledge of the World Wide Web, but are aware of their own business objectives