International Search Marketing Training Course
Optimise your global search engine marketing performance
| Course date | Location | Price * | |
|---|---|---|---|
| Covent Garden, London |
|
Book Now | |
| Covent Garden, London |
|
Book Now |
Course length: 1 day (9.30am - 5.00pm) includes breakfast, lunch and refreshments
* All prices exclude VAT
Quick Links:
As search marketing rapidly evolves, organisations are increasingly aware that opportunities exist not only within their normal domestic markets, but also globally. Equally, many existing global businesses are aware that they need to increase their performance across local search engines and networks in order to reach a wider audience.
However, running successful SEO and PPC campaigns internationally, requires a unique understanding of: the culture and language of global audiences, the diversity of search behaviour across regions, and the technical challenges in order to perform across the key search engines.
This International search engine marketing course aims to teach delegates the core issues at stake when running multilingual and international SEM campaigns. It will help delegates plan their global search marketing strategy and well as highlighting implementation issues when running campaigns or managing teams.
Course Programme
Key Elements of International/Multilingual SEM
- The core differences with international SEO
- Keyphrase, content and link building factors
- Global Social Media platforms
- Top things to avoid: common misconceptions about international SEM
Local Search Engines and Localised Internet Penetration
- Which search engines are popular in each market
- Online growth: which markets are growing
- What languages are being used on the web
International SEO Best Practice
- Technical factors when optimising your local website performance by territory
- How to research and optimise foreign language keyphrases for each market
- How to produce local SEO multi-lingual content
- Link building factors: building links from relevant, quality localised websites
- Best SEO practice for local versions of Google, Yahoo, Baidu, Yandex and other search engines
International PPC Best Practice
- Factors that contribute to successful international PPC campaigns
- Best PPC practice for local Google, Baidu, Yandex etc
- How to improve international landing page performance
- How to consider local nuances in your planning
Localised Paid Search Networks
- Learn about a selection of paid platforms which are available
- Set up and planning on these networks
- Language settings and bid management
Global Social Media
- Learn about the various global social networks
- Global social media demographics and coverage
- Examining international social media strategy and planning
Cultural Conversions: Multivariate Testing
- Conversion testing essentials
- Why undertake conversion testing
- How do cultures differ in conversion
- What to consider in testing
Planning Your International SEM Strategy
- You will be able to plan and formulate your own international SEM strategy
- Present your strategy for feedback
- Understand budget and technical considerations on a global level
Benefits
Following this training course, you will be able to:
- Develop and manage your international SEO and PPC strategy on a market by market basis
- Develop effective SEO and PPC campaigns across key global search engines including Google, Baidu and Yandex
- Design and test your international content for maximum conversions in each market
- Benchmark your digital brand against your competitors in order to grow your global Internet reach
- Consider your Social Media strategy across popular international local networks
Audience
The International SEM course typically attracts employees who either have a marketing or technical background and who are working with organisations who are considering their global search marketing strategy.
You will ideally already be familiar with SEO and PPC either on a domestic level or internationally.
Trainer
The International Search Marketing training course is led by Greig Holbrook. Greig has over 10 years experience running multi-lingual SEO and global PPC campaigns. He is Managing Director of OBAN Multilingual which has pioneered multilingual SEO and International PPC, and now has 29 offices worldwide.
Greig is a highly experienced presenter and trainer, and brings his wealth of global search marketing experience to each training session he runs.
Read more about Greig Holbrook »
Testimonials
If you're building websites for international clients, you'd be a fool not to attend
Charlie Thorogood, Copywriter
Mason Zimbler
