Google Analytics Insights Training Course
Understand analytics data and improve your website performance
| Course date | Location | Price * | |
|---|---|---|---|
| 5 October 2010 | Covent Garden, London | £495.00 | Book Now |
Course length: 1 day (9.30am - 5.00pm) includes breakfast, lunch and refreshments
* All prices exclude VAT
Quick Links:
Jim Sterne recently cited "The Feedback Loop Gap" where marketers who regularly access web analytics reports are not equipped to take insight from the data and make educated decisions about how to improve their website or acquisition strategy.
Emarketeers' Google Analytics Insight training course is aimed at improving this process by empowering delegates to navigate through the Google Analytics reporting interface, interpret the data and most importantly extract meaningful insight.
The course also covers how to: filter out noise in your reports, use advanced segmentation, understand conversion funnels and create bespoke reports.
The course is run by Hugh Gage, an accredited Google Analytics specialist with a background spanning web analytics, online advertising communications and usability.
Delegates who bring their own WiFi enabled laptops will have the opportunity to log in to their own Google Analytics data during practical sessions and practice their newly learned skills on their own data. By the end of the day, delegates will leave with fresh ideas on how to optimise their web strategies.
Course Programme
Introducing Google Analytics
- Background on web analytics
- Understanding core Google Analytics metrics
- Navigating the Google Analytics reporting module
- The difference between reporting and analysis
- Pre-analysis considerations
The Key Google Analytics Reports
- Avoid wasting time by knowing where to look first in Google Analytics
- Understand what each of the most important reports are telling you
- Learn which metrics to focus on and in the correct context
- Reveal relevant insight by understanding the relationships between the various reports and data
Interpreting results and how it affects your web optimisation strategy - turn insight into action!
- Google Analytics contains a huge amount of data: learn to avoid "analysis paralysis"
- Think smart by understanding how to manipulate the data contained within the reports
- Save time by filtering out "noise"
- Segment and drill down into the data to reveal the insights and what they mean for your web acquisition and conversion strategy
- Understand where visitors enter your website and how many stay
- Understand how much of your marketing budget is wasted
- Understand what visitors look for when they come to your site
- Understand the bottle necks in the user journey and how visitors behave
- Understand what content visitors prefer and how you can improve this process
Benefits
Following this training course, you will be able to:
- Know where to find the most important reports in Google Analytics
- Interpret key Google Analytics reports and understand their use in the correct context
- Improve the performance of your website and online acquisition strategy
- Increase your online ROI and reduce cost of acquisition (improve margins)
- Obtain insight from Google Analytics which will help with the decision making process
Audience
Many marketers regularly look at Google Analytics reports but are not able to glean enough insight in order to make meaningful website changes. Attendees will have spent time looking at their own Google Analytics reports but require further guidance on their meaning and interpretation in order to make informed decisions about their website performance or acquisition strategy.
