Google Analytics Configuration Training Course
Configure Google Analytics for more effective site performance
| Course date | Location | Price * | |
|---|---|---|---|
| 4 October 2010 | Covent Garden, London | Book Now |
Course length: 1 day (9.30am - 5.00pm) includes breakfast, lunch and refreshments
* All prices exclude VAT
Quick Links:
Emarketeers' Google Analytics training course is aimed at users new to Google Analytics and those who have some experience of it but feel they should be getting more from it.
The course focuses on how to configure Google Analytics in order to extract usable insight that will lead to improved performance of online communications.
Among other aspects we look at setting up goals and funnels which will help you better understand performance based on your site's main business objectives, campaign tracking to provide a clearer view of return on investment from your online marketing budget and advanced segmentation allowing you to delve deeper into your data, produce more robust analysis, insight and better quality decision making. We also look at how to access key reports and what they are used for.
The course is run by Hugh Gage, an accredited Google Analytics specialist with a background spanning web analytics, online advertising communications and usability.
Delegates who bring their own WiFi enabled laptops will have the opportunity to log in to their own Google Analytics data during practical sessions and practice their newly learned skills on their own data.
Course Programme
Pre-configuration
- Establishing configuration objective and requirements
- Managing expectation
- Identify website business objectives
- Mapping online strategy business objectives to Google Analytics Key Performance Indicators (KPIs)
Configuration
- Loading GA code: make sure you are tracking everything that needs to be tracked.
- Setting up Profiles: create silos for specific data sets
- Setting up filters: clean up your data
- Setting up internal search (where required): unearth what visitors are looking for in your internal search
- Setting up Funnels and Goals: discover how well your site performs against its business objectives and where the holes are
- Setting up campaign tracking: track ROI on your on and offline marketing activity
- Setting up advanced segments: learn to look beyond the average
- Setting up dashboards (using motion charts): the most important reports at a single glance
- Setting up automated email reporting for the dashboard: keep on top of your performance on a weekly, monthly and quarterly basis
- Setting up custom reports: roll your own reports
Understanding the reports
- What's important and why.
- Understand why each element of the Google Analytics configuration is important
- Find out what to use and when
- Locate key reports in the Google Analytics reporting console
Benefits
Following this training course, you will be able to:
- Learn how to configure the most important elements of Google Analytics
- Increase your confidence in the quality of your analytics data
- Improve the performance of your website and online acquisition strategy by ensuring better data output
- Increase your online ROI and reduce cost of acquisition (improve margins)
- Obtain insight from Google Analytics which will help with the decision making process
Audience
The Google Analytics course typically attracts online marketing professionals, project managers or anyone measuring website performance and ROI.
Most attendees will have spent some time looking at Google Analytics but will need further guidance on the configuration of Google Analytics in order to extranet more meaningful data.
Testimonials
The course was brilliant. The instructor made Google Analytics easy to understand as he was asking us to implement the different tools live on our own account. I feel like I understand Google Analytics inside out now.
Thomas Mennetrier, Search Executive
The IT Job Board
A great introduction that pushes your ability and puts you on course for getting the most out of your website.
Helen Dibble, Marketing Manager
Eulogy!
