Google Analytics Training Course
A masterclass in Google Analytics configuration and insights
| Course date | Location | Price * | |
|---|---|---|---|
| Covent Garden, London | £495.00 | Book Now | |
| Covent Garden, London |
|
Book Now |
Course length: 1 day (9.30am - 5.00pm) includes breakfast, lunch and refreshments
* All prices exclude VAT
Quick Links:
With almost 80% of organisations using it, Google Analytics has become THE preferred solution for measuring the impact of online marketing. Yet, for the most part, Google Analytics is not used to its full potential. Often, this is due to a lack of knowledge or the ability to fully exploit Google Analytics’ features.
Using content from the the new Google Analytics interface, this training course seeks to close this knowledge and skills gap, and to increase confidence in how to configure and use the latest version of Google Analytics for reporting on your online marketing and website performance.
This course is very discursive and packed with exercises. There will also be lots of opportunity to discuss how Google Analytics relates to your specific organisational needs.
This course compliments our Web Analytics & Optimisation training course.
Course Programme
Setting The Scene
- The history and evolution of Google Analytics
- Google Analytics from 2011 onwards
Configuring Your Google Analytics Account
- A detailed look at setting up your profile and filters
- Setting up goals and funnels
Understanding Your Visitors and Content Performance
- Getting to grips with Google Analytics terminology and definitions
- How to interpret key visitor and content reports - including mobile and social media
- Measuring your onsite search
- Tracking on page events such as video starts, button clicks, link clicks
Understanding Traffic Sources
- Overview of key traffic sources reports
- Measuring online marketing campaigns using campaign tracking parameters
- Connecting Google Adwords to Google Analytics
- Multi-channel funnels: how to allocate conversions when multiple channels are involved
- Using the Google URL builder
In-depth Analysis Using Segmentation
- Data mining using advanced segmentation
- How segmentation can benefit your business
Measuring Online Success and Campaign ROI
- Setting up goals and using conversion funnel reporting
- Monetising performance with e-commerce reporting
- Multi-channel funnels: understanding how other channels impact on performance
Benefits
Following this training course, you will be able to:
- Use the new version of the Google Analytics interface
- Configure your Google Analytics account correctly
- Understand the real meaning of Google Analytics terminology
- Interpret Google Analytics reports and data
- Understand the attrition points in customer journeys
- Set up and measure your website conversion rates
- Measure and monetise channel performance
- Better understand social engagement metrics
- Create campaign tracking URLs
- Understand how people are using or searching within your website
Audience
If you know there's more to Google Analytics than the reports you occasionally look at, but you don't quite know where to start, then this course is for you. Attendees on this course will typically have limited web analytics experience and need to advance their Google Analytics skills.
This course is designed for marketing and communications professionals and website staff who need to understand their visitors, web content performance, traffic sources and campaign ROI.
Delegates are asked to bring a WiFi enabled laptop in order to carry out exercises.
Trainer
The Google Analytics training course is led by analytics expert, Remco Van Der Beek.
Remco has over 10 years experience in online marketing and web analytics. He was a senior consultant at Nedstat, Europe's leading web analytics company, and currently works at France Telecom in Brussels. He also runs his own independent web analytics consultancy.
Remco is a passionate advocate of web analytics and brings his huge experience and enthusiasm to each Google Analytics training course.
Read more about Remco Van Der Beek »
