Facebook Advertising Training Course
Learn how to run successful ad campaigns using Facebook
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Course length: 1 day (9.30am - 5.00pm) includes breakfast, lunch and refreshments
* All prices exclude VAT
Within the online advertising world, Facebook is dominating the dollars. Brands in the consumer and business to business space are increasingly using Facebook advertising to fulfil their commercial or brand marketing objectives.
The Emarketeers Facebook Advertising course takes a hands-on, practical approach, leading you through the stages in developing and implementing a Facebook ad campaign. The course also explains the strategic decisions you will need to take in order harness the full capability of the world's largest social network.
By the end of this course, you will have discovered how Facebook ads really work, typical response rates and the myriad of options available in order to excel at Facebook advertising.
Understand Facebook Advertising for Brands
- Creating campaign goals
- Where Facebook advertising works and doesn't
- Examples and who's using what
- How Facebook ads work and why they're different from Google ads
The Main Facebook Ad Types
- Page post engagement ads
- Page like ads
- Offer claims ads
- Event Responses ads
- Clicks to website ads
- Targeting your ads
Facebook Premium Ads
- What ad options are available
- How to buy premium ads
- Using the Power Editor
Choosing Relevant Targeting and Audience Options
- Building custom audiences
- Demographic, behaviours and interests
- Special event targeting
Building Facebook Advertising Content
- Word limits and content guidelines
- Image shapes and sizes
- The grid explained
- What ad content performs well
Advertising Costs, Options and Management Tools
- CPC, CPM and Cost Per Action; what's allowed and where
- Pros and cons of different bid management options
- Management, measurement and reporting tools
Hints and Tips for Better Ads
- Most effective content types
- Content options
- A/B testing your ads
- Using Shout-outs and hashtags
Following this training course, you will be able to:
- Understand how to strategically plan your Facebook campaigns
- Consider your Facebook ads campaign and brief an agency/developer
- Create, develop and manage successful Facebook ads
- Understand your Facebook advertising options and challenges
- Monitor and measure your Facebook campaign performance
All attendees receive an attendance certificate, digital copies of course material and four weeks post course support online.
The Facebook Advertising training course is aimed at marketers, social media professionals, digital strategists or business owners who are looking to run more effective Facebook ad campaigns.
Delegates are asked to bring a WiFi enabled laptop for exercises.
Annmarie Hanlon is a digital, content and strategic marketing specialist and trainer with over 20 years experience, focusing in particular on digital marketing and social media.
She is a keynote speaker on Digital Marketing for the Institute of Directors, a Digital Marketing tutor for Oxford College of Marketing and guest lecturer for University of Derby.
Read more about Annmarie Hanlon »
Annmarie is a very competent lecturer with a wide knowledge of the subject. The fact that she has worked for such a variety of brands and organisations means that her approach is grounded in real-world experience, rather than just academia.
Jack Cunliffe, Fundraising Campaign Manager
Before taking the course, I had little knowledge of Facebook Ads and felt the terminology around the subject would confuse me. However Annmarie Hanlon, our trainer on the day made the subject light and easy to understand. I really enjoyed the day and learnt a lot more than just Facebook Advertising. I would recommend it anyone!
Megan Madden, Social Media Account Executive
Having just started using Facebook within our business, we had been testing and promoting using our own organic knowledge. This course really helped fill gaps and offered great advice for us to grow further - highly recommended!
Steven Hunter, Ecommerce Manager
The London Mint Office
This course covered a broad range of topics for Facebook business users, from setting up a page, to advertising. Recommended!
Corinna Hobbs, Social Media Marketing Coordinator
Samaritan's Purse UK
I thoroughly enjoyed the course. It has given me a greater understanding of the possibilities of Facebook as not just another social media channel, but a great marketing opportunity for organisations to use. The style and pace of the course was just right for the day, very good.
Lee Handy, Website Manager
The course has given me many new ideas as to how we can use the platform to engage our customers and how we can develop our existing plans.
Andy Gardner, CRM & Database Manager
The Original Bowling Company