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Email Marketing Training Course

COURSE DETAILS

Book now   PUBLIC TRAINING COURSES
    Course length: 1 day - 9.30am-5.00pm
    Location: Central London
    Dates: 21 May 08 / 30 Jul 08
    Price: £475.00 + VAT per attendee; includes breakfast, lunch & refreshments

  IN-HOUSE TRAINING COURSES
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    Prefer a course or workshop tailored to your specific needs?
    Save up to 40% on group email marketing training at your office
    Enquire here or call us now on 0845 680 1236

"Email Marketing" provides essential training to online marketing professionals looking to embrace email as part of their digital communications strategy.

During the training course we will cover essential background research before moving on to talk about email marketing strategy and campaign planning. Following on from this we will discuss important design and technology considerations before creating and sending some test emails using a 3rd party email broadcast solution. We will also spend time focusing on your own e-marketing requirements.

WHY DO YOU NEED THIS TRAINING COURSE?

  • You want to improve you knowledge and skills in email marketing
  • You are planning or running email marketing campaigns and want increase your knowledge and understand what supplier options are available
  • You employ an agency to handle your email marketing and you would like to increase your knowledge in order to manage your agency better

TRAINING COURSE CONTENT

  The current marketplace

1 Market overview

2 Threats

3 Email marketing supplier model and examples

  Email marketing essentials

1 Permission marketing

2 Legal requirements

3 Personalisation and customisation

  Planning an email campaign

1 E-marketing strategies

2 Setting objectives

3 Budgeting

4 Email campaign design

5 Campaign integration

6 Landing page strategy

7 Measurement and camapign improvement

8 Testing models

  Customer Acquisition

1 Methods of acquisition

2 Developing a target list

  Customer retention

1 Planning retention

2 Targeting approaches

3 Touch strategy

  Design and technology considerations

1 General layout issues

2 Best practice design tips

3 Coding do's and don'ts

  Practical Exercise

1 Email setup and templates

2 Formatting with the WYSIWYG editor

3 Measuring success

4 Lists and segmentation

5 Creating surveys

  Challenges & Innovations

1 Improving deliverability

2 Mobile or wireless e-marketing

WHO IS THIS TRAINING COURSE TYPICALLY AIMED AT?

  • Traditional or digital marketing employees
  • Sole traders/start-ups
  • SMEs
  • Design and advertising agencies

WHAT SKILLS WILL YOU NEED?

Most attendees are likely to be experienced internet and world wide web users but lack knowledge within the internet marketing arena