Email Marketing Training Course
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CPD Accredited Course
Jo Broome
Marketing & Sales Assistant
WagerWorks
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Email Marketing COURSE DETAILS
PUBLIC TRAINING COURSES
| Date | Location | Price* | |
|---|---|---|---|
| 9 July 2009 | Covent Garden, London | £475.00 | Book now |
| 1 October 2009 | Covent Garden, London | £475.00 | Book now |
| 2 December 2009 | Covent Garden, London | £475.00 | Book now |
Course length: 9.30am-5.00pm (1 day) includes breakfast, lunch & refreshments
* All prices exclude VAT
IN-HOUSE TRAINING COURSES
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Emarketeers' Email Marketing course provides the ideal introduction for online marketing professionals looking to embrace email as part of their digital communications strategy.
During the email training course we will cover essential background research before moving on to talk about email marketing strategy, campaign planning and emailing for acquisition versus retention. Following on from this we will discuss important HTML email design and technology considerations as well as how to test your emails to improve inbox deliverability. We can also spend time focusing on your own e-marketing requirements. The course includes practical exercises and Q&A sessions.
We also supply a printed reference manual containing course notes, recommended 3rd party suppliers, case studies and technical examples. An attendance certificate is also issued, highlighting CPD hours accredited by the Chartered Institute of Marketing (CIM).
HOW WILL YOU BENEFIT FROM THIS TRAINING COURSE?
Following this training course, you will understand how to:
Effectively plan your email marketing campaigns
Plan for either acquisition or rentention based emailing
Create an email touch strategy
Create a strategy to build segmented target lists using online tools
Create and broadcast HTML emails and surveys using online tools
Interpret campaign metrics and make continuous improvements
Create and test landing pages according to best practice guidelines
Create HTML emails using best practice design and development guidelines
Test your email HTML across different email readers
Plan for future developments and innovations in email marketing
EMAIL MARKETING TRAINING COURSE CONTENT
The current marketplace1 Market overview
2 Threats
3 Email service providers (ESPs) and email broadcast solutions
Email marketing essentials1 Permission and E-permission marketing
2 Legal essentials and regulations
3 Personalisation and customisation
Planning an email campaign1 E-marketing strategies
2 Setting objectives
3 Budgeting
4 Email campaign design
5 Campaign integration
6 Landing page strategy
7 Campaign measurement and improvement
8 Structured approaches to testing emails and landing pages
Emailing for customer acquisition and rentention1 Customer acquisition using email marketing
2 How to build an opt-in database
3 Subscriber lists and segmentation
4 Customer retention strategies
5 Developing a touch strategy
HTML Email design and technology1 Best practice for HTML email design
2 Best practice when broadcasting emails
3 HTML email development - do's and don'ts
4 Email reader compatibility issues and testing
Challenges & Innovations1 Improving inbox deliverability
2 Mobile or wireless e-marketing
WHAT DO I GET WHEN I BOOK THIS COURSE?
- 1 day training course with a specialist trainer
- Over 100 pages of printed course material to take home
- 4 weeks FREE post course support by phone or email
- Course attendance certificate highlighting hours accredited by the Chartered Institute of Marketing CPD Programme
- 10% discount voucher on future public courses
- 10% discount for your colleagues, if they book the same course as you
WHO IS THIS TRAINING COURSE TYPICALLY AIMED AT?
- Digital marketers and consultants
- Web and digital project managers and account execs.
- Sole traders/start-ups
- SMEs
- Design and advertising agencies
WHAT SKILLS WILL YOU NEED?
This course is an introduction to email marketing aimed at delegates who have had some experience of email marketing but need to enhance their knowledge of email marketing strategy and the practicals of running an e-marketing campaign.