Email Marketing Training Course
Improve your inbox deliverability, engagement and ROI
| Course date | Location | Price * | |
|---|---|---|---|
| 8 October 2010 | Covent Garden, London | Book Now |
Course length: 1 day (9.30am - 5.00pm) includes breakfast, lunch and refreshments
* All prices exclude VAT
Quick Links:
Email Marketing is still one of the most cost effective and powerful forms of digital marketing and often forms the basis of online marketing strategies, as it is inexpensive, reliable and the return on investment (ROI) can be very high.
But it's getting harder and harder to capture the attention of subscribers and to engage them effectively without damaging your brand.
So, how do you stay ahead of the pack and improve your Email Marketing results? Our new, fully-revised Email Marketing training course, has been designed to help you make substantial improvements to your email marketing campaigns. You will learn all the crucial aspects of email marketing, from forming strategies, setting targets and objectives through to designing engaging content and improving deliverability.
This one-day in-depth course will give you that 'Big Picture Overview' and a list of tips and ideas that you can use immediately.
Course Programme
Strategic overview
- Email Marketing - the pros and cons
- The Top 10 things you can do with email
- Permission and E-permission marketing
- Defining your goals
- E-marketing strategies
- Choosing your metrics
- Setting your budgets
- Case studies
Email marketing essentials
- Conducting a competitive analysis
- Matching yourself against industry benchmarks
- Legal essentials and regulations when broadcasting
- Choosing between Email Service Providers (ESPs)
- Planning and delivering email campaigns
Emailing for customer acquisition and rentention
- Customer acquisition methods - on and offline
- Encouraging web visitors to subscribe
- Crafting effective registration processes
- Developing a touch strategy
- Customer retention strategies
- Choosing frequency schedules
Creating effective email campaigns
- Building trust with subscribers
- Developing engaging content
- Improving the value offering of your emails
- Planning for Viral and Social Media Marketing
HTML email design and technology
- Laying the foundations
- Branding your design
- Working with templates
- Choosing colours and fonts
- Thinking about navigation
- Designing for the preview pane
- Designing for 'Above the Fold'
Writing for email
- Developing tone of voice guidelines
- Improving scannability
- Writing on the Inverted Pyramid
- Using links intelligently
- Short vs long copy
- Thinking about subject lines and from fields
Email development
- HTML vs text emails
- Sending Multi-part MIME and other formats
- Email reader compatibility and testing
- Improving inbox deliverability
- Avoid looking like a spammer
- Improving list quality
- Removing non-responsive emails
- How to minimise unsubscribes and complaints
Campaign measurement and making on-going improvements
- Understanding conversion and performance metrics
- Tracking landing pages
- Reducing abandonment and bounce rates
- Structured approaches to testing
- A/B and Multivariate testing
- Analysing test results
- Case studies
You, the law and email
- Understand the basics
- What you can and cannot do
- Where to go for more advice
The future of email marketing
- Social Media - the death of email?
- How email may change in the future
- New innovations, technology and uses
Benefits
Following this training course, you will understand how to:
- Effectively plan your email marketing campaigns
- Stay within the law when broadcasting emails
- Create a strategy to build segmented target lists
- Improve your inbox deliverability
- Interpret campaign metrics and make continuous improvements
- Create and test landing pages according to best practice guidelines
- Create HTML emails using best practice design and development guidelines
- Test your email HTML across different email readers
- Plan for future developments and innovations in email marketing
Audience
This course is a non-technical email marketing aimed at delegates who have had some experience of email marketing but need to enhance their knowledge of email marketing strategy and the practicals of running an email marketing campaign. The course typically attracts marketing professionals, digital designers or project managers - agency or client-side.
Testimonials
A comprehensive and fascinating insight into the world of email marketing. I was so inspired, I immediately set to work rewriting our strategy on the train home!
Caroline Short, Digital Marketing Exec
Macmillan
Excellent course, the knowledge I have acquired on the Email Marketing Course is really going to help push our business forward.
Jessica Flynn, Marketing Manager
SB Promotions
I was very pleased with the amount of content covered during the course and it was very well presented. Excellent course for both those with some experience of email marketing as well as those who are new to it. Plenty to take away and make good use of.
Sarah Hockley, Owner
Strawberry Design
We found the course extremely useful in giving us confidence that we were on the right lines as well as giving us tips for future activities.
Lesley Bailey, Head, Education Resources
Prospects
We found the SEO and Email Marketing one day course to be hugely insightful. The course was tailored to WagerWorks activities and focused on how both these areas could be improved. It was a well structured day complete with invaluable information to assist us with our future SEO and email marketing strategies.
Manyee Li, Marketing Manager
WagerWorks
Emarketeers provided an excellent and informative insight into a complex industry that can be difficult to grasp. They combined theory with clear case studies which helped bring email marketing, internet marketing and SEO to life. I am very excited about using my new found knowledge!
Jo Broome, Marketing & Sales Assistant
WagerWorks
Extremely useful emarketing session. I'd thoroughly recommend them to anyone seeking consultants in the online marketing minefield
Tom Dibaja, Director
NumberBowl
