Email Marketing Training Course
| Public course date | Location | Price * | |
|---|---|---|---|
| 22 March 2010 | Covent Garden, London | £325.00 (34% off) | Book Now |
| 6 May 2010 | Guardian, King's Cross | £495.00 | Book Now |
Course length: 1 day (9.30am - 5.00pm) includes breakfast, lunch and refreshments
* All prices exclude VAT
Quick Links:
Emarketeers' Email Marketing course provides the ideal introduction for online marketing professionals looking to embrace email as part of their digital communications strategy.
During the email training course we will cover essential background research before moving on to talk about email marketing strategy, campaign planning and emailing for acquisition versus retention. Following on from this we will discuss important HTML email design and technology considerations as well as how to test your emails to improve inbox deliverability. The course includes lots of practical exercises.
Course Programme
The current marketplace
- Market overview
- Threats to email marketing
- Email service providers (ESPs) and email broadcast solutions
Email marketing essentials
- Permission and E-permission marketing
- Legal essentials and regulations when broadcasting
Planning and delivering email campaigns
- E-marketing strategies and case studies
- Creating effective email campaigns
- Improving landing page persuasion and conversion rates
- Campaign measurement and making on-going improvements
- Structured approaches to testing emails and landing pages
Emailing for customer acquisition and rentention
- Customer acquisition methods
- Methods of building an opt-in database
- Customer retention strategies
- Developing a touch strategy
HTML Email design and technology
- Best practice for HTML email design
- Best practice when broadcasting emails
- HTML email development - do's and don'ts
- Email reader compatibility and testing
- Improving inbox deliverability
Benefits
Following this training course, you will understand how to:
- Effectively plan your email marketing campaigns
- Plan for either acquisition or rentention based emailing
- Create an email touch strategy
- Create a strategy to build segmented target lists using online tools
- Create and broadcast HTML emails and surveys using online tools
- Interpret campaign metrics and make continuous improvements
- Create and test landing pages according to best practice guidelines
- Create HTML emails using best practice design and development guidelines
- Test your email HTML across different email readers
- Plan for future developments and innovations in email marketing
Audience
This course is an introduction to email marketing aimed at delegates who have had some experience of email marketing but need to enhance their knowledge of email marketing strategy and the practicals of running an email marketing campaign. The course typically attracts marketing professionals or digital designers.
Testimonials
We found the course extremely useful in giving us confidence that we were on the right lines as well as giving us tips for future activities.
Lesley Bailey, Head, Education Resources
Prospects
We found the SEO and Email Marketing one day course to be hugely insightful. The course was tailored to WagerWorks activities and focused on how both these areas could be improved. It was a well structured day complete with invaluable information to assist us with our future SEO and email marketing strategies.
Manyee Li, Marketing Manager
WagerWorks
Emarketeers provided an excellent and informative insight into a complex industry that can be difficult to grasp. They combined theory with clear case studies which helped bring email marketing, internet marketing and SEO to life. I am very excited about using my new found knowledge!
Jo Broome, Marketing & Sales Assistant
WagerWorks
Extremely useful emarketing session. I'd thoroughly recommend them to anyone seeking consultants in the online marketing minefield
Tom Dibaja, Director
NumberBowl
