Email Marketing Training Course
Improve your inbox deliverability, engagement and ROI
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Course length: 1 day (9.30am - 5.00pm) includes breakfast, lunch and refreshments
* All prices exclude VAT
Email Marketing is still one of the most cost effective and powerful forms of digital marketing and often forms the basis of online marketing strategies, as it is inexpensive, reliable and the return on investment (ROI) can be very high.
But it's getting harder and harder to capture the attention of subscribers and to engage them effectively without damaging your brand.
So, how do you stay ahead of the pack and improve your Email Marketing results? Our new, fully-revised Email Marketing training course, has been designed to help you make substantial improvements to your email marketing campaigns. You will learn all the crucial aspects of email marketing, from forming strategies, setting targets and objectives through to designing engaging content and improving deliverability.
This one-day in-depth course will give you that 'Big Picture Overview' and a list of tips and ideas that you can use immediately.
- Email Marketing - the pros and cons
- The Top 10 things you can do with email
- Permission and E-permission marketing
- Defining your goals
- E-marketing strategies
- Choosing your metrics
- Setting your budgets
- Case studies
Email marketing essentials
- Conducting a competitive analysis
- Matching yourself against industry benchmarks
- Legal essentials and regulations when broadcasting
- Choosing between Email Service Providers (ESPs)
- Planning and delivering email campaigns
Emailing for customer acquisition and retention
- Customer acquisition methods - on and offline
- Encouraging web visitors to subscribe
- Crafting effective registration processes
- Developing a touch strategy
- Customer retention strategies
- Choosing frequency schedules
Creating effective email campaigns
- Building trust with subscribers
- Developing engaging content
- Improving the value offering of your emails
- Planning for Viral and Social Media Marketing
HTML email design and technology
- Laying the foundations
- Branding your design
- Working with email templates
- Choosing colours and fonts
- Thinking about navigation
- Designing for the preview pane
- Designing for 'Above the Fold'
Writing for email
- Developing tone of voice guidelines
- Improving scannability
- Writing on the Inverted Pyramid
- Using links intelligently
- Short vs long copy
- Thinking about subject lines and from fields
Email development factors
- HTML vs text emails
- Sending Multi-part MIME and other formats
- HTML and CSS guidelines for different email readers
- Email reader compatibility and testing
- Improving inbox deliverability
- Avoid looking like a spammer
- Improving list quality
- Removing non-responsive emails
- How to minimise unsubscribes and complaints
Campaign measurement and making on-going improvements
- Understanding conversion and performance metrics
- Tracking landing pages
- Reducing abandonment and bounce rates
- Structured approaches to testing
- A/B and Multivariate testing
- Analysing test results
- Case studies
You, the law and email
- Understand the basics
- What you can and cannot do
- Where to go for more advice
The future of email marketing
- Social Media - the death of email?
- How email may change in the future
- New innovations, technology and uses
Following this training course, you will understand how to:
- Effectively plan your email marketing campaigns
- Stay within the law when broadcasting emails
- Create a strategy to build segmented target lists
- Improve your inbox deliverability
- Interpret campaign metrics and make continuous improvements
- Create and test landing pages according to best practice guidelines
- Create email campaigns adopting best practice design and development guidelines
- Test your email HTML across different email readers
- Plan for future developments and innovations in email marketing
All attendees receive an attendance certificate, a digital copy of course materials and four weeks post course support online.
This course is a non-technical email marketing aimed at delegates who have had some experience of email marketing but need to enhance their knowledge of email marketing strategy and the practicals of running an email marketing campaign. The course typically attracts marketing professionals, digital designers or project managers - agency or client-side.
The email marketing course in London and Manchester is led by Andrew Lloyd Gordon. Andrew is a true veteran in digital marketing, having worked in the industry for over 13 years. He is a highly experienced presenter, mentor, coach and trainer, advising many commercial and not-for-profit organisations on topics including email marketing, conversion rate optimisation and social media strategies.
Read more about Andrew Lloyd Gordon »
An excellent day filled with helpful and practical advice about how to transform our e-marketing processes.
The Good Book Company
A thoroughly good day well spent. Andrew was a great trainer, very knowledgeable and engaging and I really felt I learnt a great deal! Thank you.
Robinson College Cambridge
An excellent and informative course on email marketing which I would highly recommend!
I found the course both interesting and informative, and took away plenty to think about on how we can use email to improve our marketing campaigns.
Great trainer, airy space brilliant for thinking. A really useful day and one of the best courses I've been on in terms of practical examples to take away. The venue was amazing and it was also a great chance to network with like-minded people on the course in similar positions and share tips/experience on what works and what doesn't!
I would definitely recommend this course - the trainer was engaging, the content relevant and I took lots of information and ideas back to the workplace.
This is a great course. Even if you think you know your stuff, it's nice to have a reminder, in this case a very detailed and enlightening recap! Thanks Emarketeers
This was an interesting and well-run course, covering everything you need to know to help improve your email marketing. Would recommend!
If you're looking to get more return from your e-marketing campaigns, book this course! Excellent content and training materials.
Face Value Sales
Loved the email course, excellent content, great tutor and superb venue.
The trainer (Andrew) was engaging and fitted so much into the time provided, and yet no topic felt rushed. The course provided me with a lot of really interesting and useful information to take back to my team. Would recommend.
Very useful course! A lot of email marketing content covered in a day of training; the trainer was very knowledgeable and made the course enjoyable and easy to put into practice.
I learned a lot over the course of one day, the facilities were also amazing making the learning process that much more comfortable and memorable.
Emarketeers offered a prefect course for me - and it lived up to expectations. The venue and the trainer were fanatastic. The course is well to put together and well executed. I will revisit Emarketeers for future training needs!
This course provided a good opportunity for us to sit back and consider the things we do with our email marketing; from selecting the customer data, how we talk to our customers, right through to how we track and define success.
Very insightful and delightfully presented. We came out with a whole toolkit and cannot wait to start implementing our new email marketing strategy.
Fantastic course. Well paced and interesting with so much useful information to take away. Thanks.
The email marketing course has provided me with some great tools and ideas and inspiration to put some quick wins in to practice immediately.
The Co-operative Food
Excellent course. I came away from the day armed with ideas for how to improve my email marketing including some quick wins!
An eye opening enjoyable experience, covering many unknown areas of email marketing not previously considered.
City Training Services
A worthwhile course, highlighting the best practices for email marketing and made enjoyable in a nice environment with superb facilities. Many thanks.
A fantastic course, great tips, great advice and presented brilliantly!
The course was very comprehensive and I've come away with a more strategic view of what our objectives should be with email marketing and how we can better integrate it into the marketing mix. The trainer was very good at keeping the course flowing, while at the same time being genuinely happy to answer people's questions.
An extremely useful day full of information and new knowledge, provided by a great trainer!
Bag It Up
An excellent course full of practicle advice and great ideas. Entertaining delivery to boot.
My second course with Emarketeers and again excellent value. I was treated as an intelligent adult with valuable experiences rather than just lectured at. Came away very well informed on both occasions.
The email marketing course was very insightful and has allowed me to put what I've learnt into practice instantly.
Legal & General
Hard subject to cover in just a few hours but brilliantly done and at a good pace by Andrew.
Excellent presentation and a great learning experience from Emarketeers. I would recommend the course to anyone wanting to learn more about email marketing.
PH Media Group
A comprehensive and fascinating insight into the world of email marketing. I was so inspired, I immediately set to work rewriting our strategy on the train home!
I found the email marketing course really useful for future campaigns and projects. The tips and advice given will, I am sure, increase productivity.
Regent's College Conference Centre
Excellent course, the knowledge I have acquired on the Email Marketing Course is really going to help push our business forward.
I was very pleased with the amount of content covered during the course and it was very well presented. Excellent course for both those with some experience of email marketing as well as those who are new to it. Plenty to take away and make good use of.
We found the course extremely useful in giving us confidence that we were on the right lines as well as giving us tips for future activities.
We found the SEO and Email Marketing one day course to be hugely insightful. The course was tailored to WagerWorks activities and focused on how both these areas could be improved. It was a well structured day complete with invaluable information to assist us with our future SEO and email marketing strategies.
Emarketeers provided an excellent and informative insight into a complex industry that can be difficult to grasp. They combined theory with clear case studies which helped bring email marketing, internet marketing and SEO to life. I am very excited about using my new found knowledge!