Effective Online Copywriting Training Course
Writing persuasive online copy that sells
| Course date | Location | Price * | |
|---|---|---|---|
| 17 September 2010 | St Pancras, London | £495.00 | Book Now |
Course length: 1 day (9.30am - 5.00pm) includes breakfast, lunch and refreshments
* All prices exclude VAT
Quick Links:
Your website plays an important role in your sales process - whether you are selling directly online or using your website for lead generation purposes. But how can you use your site to increase your sales? And how can overcome your customers' objections through effective copywriting?
Companies generally have a sales or business development process for face-to-face business, but the responsibility for writing and editing web copy usually lies with a different person or department. If basic sales principles are applied to existing website copy then you can influence your response rate from potential clients.
This one day intensive interactive training course, run by Mel Norman, will demystify the whole sales process through persuasive copywriting - helping move customers through the sales cycle and understanding what makes people buy.
If you are interested in improving your response rate, revenue and sales from your website, this course is for you.
Course Programme
Introduction to the sales cycle
- Common sales stereotypes
- Selling v buying
- What customers really want from you
- What is a sales cycle and how the seven stages relates to your business
- Where your website sits in your sales cycle
Introducting the sales cycle
- The different stages in detail and how you can apply this to your website
Preapproach-the preparation
- Understanding the client's journey to your site
- What are your sales figures?
- Finding out common objections, needs, length of normal sales cycle, and average price of sale
Approach
- How you can grab your potential customers interest in what you are selling
- How to set up a sales environment online
- The big picture questions
Finding a need
- Building the right sales questions into your web copy to increase interest
- Understanding your customers' dissatisfies to buy
- Benchmarking tools
The pitch/demo
- Defining the features you have to offer and the benefits you can deliver to your customer
Answering objections
- How to answer the objections a customer may have up front and increase your sales or lead generations
- Building trust with your customer
The close
- Logical v emotional sales
- How can you get your clients to move through the sales process and "sign on the dotted line"
- Closing on a minor point and how to ask for the sale
- How to integrate a price build-up online
- Making it easy for a customer to say yes
Solidifying the sale/referrals
- The small print – how to cover it up-front
- Managing expectations
- When is it appropriate to ask for a referral
Websites without a sales process
- Confused customers never buy
- 5 things that put a customer off buying
- The "unsaid"; the elephant in the room
- Lack of sales conversions
Benefits
Following this training course, you will be able to:
- Apply the 7 stages sales framework to your copy
- Create a sales environment on your site
- Explain how a customer buys
- Write your product/services benefit-oriented words
- Describe your sales cycle and where your website fits into this
- Answer key client objections in your copy
- Demonstrate how to close a customer online
- Describe how to do a price build up online
Audience
This workshop is catered to any company that would like to increase their response rate or sales from their website. Whether you are a small business owner or someone with responsibility for writing online content who would benefit from learning the sales process, then this course is for you.
This course will be specifically valuable to companies who have developed their content strategy but would like to improve their online selling process.
