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Digital Marketing Foundation Training Course

Enhance your digital marketing knowledge, skills and performance

Course details  
Please note: This course is currently only available in-house

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Live Webinars (40 minutes each):

1. Creating a Digital Strategy 

  • The digital channels and their strategic roles
  • The key components to developing your digital strategy
  • Setting goals and measuring success
  • Integrating your digital marketing activity

2. Display Advertising 

  • A look at the advertising landscape: ad networks and platforms
  • Traditional and new ad formats
  • How digital media is bought and sold
  • Social media advertising: what's out there and how best to use it
  • Defining and measuring success

* Webinar dates finalised after enrolment

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Elearning (pre-recorded video tutorials - 5 hours per topic):

1. User Experience Design & Design

  • UX principles and best practices
  • How users 'behave' online and how it impacts your design process
  • How to implement user-centred design in your digital projects
  • Confidently manage your design and development teams/agency

2. Mobile User Experience

  • Rise to the UX challenges posed by mobile devices
  • Improve your customer experience across mobile phones and tablets
  • Manage or brief teams/suppliers on what you want from your mobile site or app
  • Plan or write mobile-friendly copy and content

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