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Home > Training Courses > Digital Accelerator (3 day)

Digital Accelerator Training Course

Enhance your digital marketing knowledge, skills and performance

Course details  
Please note: This course is currently only available in-house

With all the rapid advancements in the world of digital marketing, it is increasingly important to gain a foothold in the key online marketing disciplines.

Led by a highly experienced team of Internet and digital marketers, this three day intensive training course will provide attendees with essential understanding of the digital channels available and show how they can work together to create powerful digital marketing strategies.

The course topics will be seamlessly integrated, to best illustrate the variety of acquisition, retention, and branding channels and mechanics available, together with measurement and analytics tools.

All three days will feature a variety of interactive exercises and plenty of time for individual Q&A. 

This is an essential course for any budding digital marketer. Places are limited, so book early!

Course Programme

Day 1: Creating a Digital Strategy and Social Media Marketing

Digital Strategy

  • The digital channels: their form and function
  • Integrating digital with your offline marketing
  • How consumer behaviour impacts upon the development of your digital strategy
  • A template for developing your digital strategy

Social Media Strategy & Tactics

  • The current social media marketing landscape
  • Audience behaviour and types of social media
  • Setting objectives and measuring success
  • Steps to creating a social media strategy
  • How Facebook, LinkedIn, Twitter, Google+ and YouTube fit into the bigger picture
  • A look at each channel and how each can benefit your business
  • Monitoring buzz and conversations

Day 2: Mobile Apps, Email Marketing and Web Analytics and Metrics

Mobile Apps

  • The mobile app market: current and future
  • How mobile apps can increase the effectiveness of any marketing campaign
  • The common pitfalls in developing apps and how to avoid them
  • The 8 golden rules behind a successful mobile app
  • Making it happen - how to plan, brief and measure for mobile apps

Email Marketing

  • Essential email marketing strategies
  • Challenges and issues faced by email marketers
  • Managing email design and development
  • Optimising and measuring email performance

Web Analytics and Metrics

  • Understanding the web analytics process and the key web analytics concepts
  • Google Analytics vs. paid web analytics solutions
  • Using campaign tracking and segmentation to measure and optimise campaign and channel performance
  • Using web analytics to optimise your website conversions

Day 3: Search Engine Marketing: SEO and Pay-Per-Click

Search Engine Optimisation

  • Planning and measuring SEO campaign performance
  • 10 essential SEO tools for digital marketers
  • Keyword research and competitor analysis
  • Optimising your on-page content
  • Essentual link building and content marketing strategies

Pay-Per-Click Marketing

  • An overview of the very latest Google AdWords options
  • Facebook, Twitter & LinkedIn advertising vs AdWords
  • Optimising your AdWords campaigns to improve performance
  • Techniques to measure and improve your PPC campaign ROI

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Benefits

Following this training course, you will be able to:

  • Identify the digital marketing channels available - what they do, and how they work together
  • Identify the principles behind a digital marketing strategy
  • Differentiate between SEO and paid search and their issues and challenges
  • Identify the core search ranking factors
  • Assess the scope of paid search marketing options available
  • Grasp the essentials that underpin a Social Media strategy
  • Create a dialogue through Social Media channels
  • Differentiate between the variety of Social Media channels available
  • Monitor conversations and understand your brand impact with social media tools
  • Identify core web analytics principles and the various web analytics tools
  • Understand how web analytics can be used to improve campaign performance and conversions
  • Run email marketing campaigns effectively
  • Understand the challenges when planning and delivering email campaigns
  • Appreciate the mobile apps marketplace
  • Integrate mobile apps into your marketing communications and measure effectiveness


All attendees receive an attendance certificate, digital copies of course materials and four weeks post course support online.

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Audience

This 3 day training course is aimed at budding online marketers who are looking to enhance their digital skills. It is perfectly suited to marketing execs, junior digital marketers, marketing graduates or offline marketers looking to springboard their online marketing careers.

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Trainers

Jonathan Saipe is founder of Emarketeers and has been involved in digital marketing since the 90's. He was Internet Development Director at the global ad agency Publicis where he and his team were responsible for the creation of running of many digital marketing campaigns for blue chip clients including Hewlett Packard, Olivetti and IBM. He later went on to co-found FIFO Digital Media, a boutique web design and development agency, which is now in its 11th year. Jonathan will lead the Search Engine Marketing and Email Marketing sessions.

See more details on Jonathan Saipe »

Andrew Lloyd Gordon is a true veteran in digital marketing, having worked in the industry for over 13 years. He is a highly experienced presenter, mentor, coach and trainer, advising many commercial and not-for-profit organisations on topics including conversion rate optimisation and social media strategies. Andrew will lead the social media sessions on day one.

See more details on Andrew Lloyd Gordon »

Remco Van Der Beek is a true web analytics veteran with over a decade of experience in web analytics. He was a senior consultant at Nedstat, Europe's leading web analytics vendor, and currently consults at France Telecom in Brussels. He is a strong advocate of web analytics and brings his vast knowledge to each workshop he runs. Remco will lead the web analytics session on day two.

Read more about Remco Van Der Beek »

Jeremy Rosenberg is a mobile apps specialist. He spent 9 years at KPMG leading the marketing, brand management and internal communications team, before founding his own mobile marketing consultancy. Jeremy has a strong passion for creativity and technology and combines this with his vast knowledge of mobile apps strategy. He will lead the mobile apps workshop on day two.

Read more about Jeremy Rosenberg »

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Testimonials

Emarketeers provides an excellent environment for learning; a great mix of theory and practical application given by knowledgeable trainers. Plus they're a really nice bunch of people...I'll definitely spread the word and be back myself.

Great course. Highly knowledgeable experienced instructors, educational, enjoyable and above all will give you the skills required to create digital marketing strategies to succeed in business! Highly recommended!

This course is presented by highly articulate, energetic and well informed instructors who are currently active within the digital industries. I would recommend it to people, who are both new to digital, as well as those who are already active within the industry and would like to be brought up to the nano second!

The digital accelerator course is run by experts who are both trainers and practitioners. As such it strikes a great balance between robust theory and current best practice. I now feel confident in my overall grasp of the digital landscape

Brilliant content, loads of new ideas and incredibly knowledgeable tutors. I'll be recommending the course to colleagues and friends.

An inspiring, highly informative and surprisingly in-depth introduction to digital marketing. I highly recommend the Emarketeers accelerator course to anyone looking to integrate digital marketing into their overall marketing strategy (and in this day and age you’d probably be stupid not to!)

Great course! Highly recommended. Excellent presenters.

The course was just what I needed, it got to the fundamentals of each channel whilst giving me enough insight to have an intelligent conversation.

The course has enhanced my skills in all of the essential aspects of digital marketing and equipped me with the confidence to integrate digital more effectively into my marketing strategies. It is practical and focussed on increasing marketing ROI; the perfect course for marketing managers to update and enhance their skills in the rapidly changing digital world.

 

The Digital Accelerator course was great. A tremendous amount of material was covered. Well done team!!

An enjoyable and insightful course that greatly improved my knowledge of digital marketing in a short space of time.

Great course, well delivered and full of worthwhile information. My mind is still buzzing!

A really good course for making the digital world a little more accessible and less overwhelming. Practical, useful and insightful tips and tricks that can be translated directly to the day to day operations of our agency.

If you need an overview on what is happening in the digital world of marketing and communications, I can thoroughly recommend this course. Great for managers to help them see what disciplines they are missing out on, and where they need to concentrate their often limited resources on!

Brilliant course, teachers and venue. Thoroughly recommended.

The Digital Accelator course was such a great investment. The teachers are extremely knowledgable and I've learnt so much - would thoroughly recommend!

Great course, knowledgeable and informative tutors, fantastic venue and fortunate to be learning with a lovely bunch of like-minded people.

Really well put together, the tutors were extremely knowledgeable and personable and the venue was great!

This course opened my eyes to the world of digital marketing and all the different aspects of it and how to fully utilise it.

A brilliant course which covers all the essential areas of digital marketing. Ideal for someone who already works in marketing and has an understanding of digital but needs to fine tune their skills and get the latest on the specific skills this industry requires. Lots packed in to three valuable days that will set you up perfectly for developing your skills further. Delivered by people who will answer all your questions, and demystify some of the black arts surrounding internet marketing.

A fantastic course with brilliant tutors in a great location! I have learnt so much in just three days and feel really excited about going back to work and putting it into action - thank you!

A friendly team of experienced professionals who are informative and engaging.

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