Digital Accelerator Training Course
Accelerate your online marketing learning and skills
| Course date | Location | Price * | |
|---|---|---|---|
| Covent Garden, London |
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Book Now |
Course length: 3 days (9.15am - 5.00pm) includes breakfast, lunch and refreshments
* All prices exclude VAT
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With all the rapid advancements in the world of digital marketing, it is increasingly important to gain a foothold in the key online marketing disciplines.
Led by a highly experienced team of Internet and digital marketers, this three day intensive training course will provide attendees with essential understanding of the digital channels available and show how they can work together to create powerful digital marketing strategies.
The course topics will be seamlessly integrated, to best illustrate the variety of acquisition, retention, and branding channels and mechanics available, together with measurement and analytics tools.
All three days will feature a variety of interactive exercises and plenty of time for individual Q&A. In addition, the training course will finish with drinks and a chance to network.
This is a must course for any budding digital marketers. Places are limited so book early!
Course Programme
Day 1: Creating a Digital Strategy and Social Media Marketing
Digital Strategy
- The digital channels: their form and function
- Integrating digital with your offline marketing
- How consumer behaviour impacts upon the development of your digital strategy
- A template for developing your digital strategy
Social Media Strategy
- The core principles behind social media marketing
- Audience demographics and types of social media
- Tips and tools for monitoring your brand's presence
- First steps in creating a social media strategy
- Setting objectives and measuring success
Social Media Implementation
- How Facebook, LinkedIn, Twitter, Google+ and YouTube fit into the bigger picture
- A look at each channel and how each can benefit your business
- Advertising across social media channels
- Getting to grips with Twitter principles and language
- Monitoring buzz and conversations
- How Twitter fits into your corporate strategy
Day 2: Mobile Apps, Email Marketing and Web Analytics and Metrics
Mobile Apps
- The mobile app market: current and future
- How mobile apps can increase the effectiveness of my marketing campaign
- The common pitfalls in developing apps and how to avoid them
- The 8 golden rules behind a successful mobile app
- Making it happen - how to plan, brief and measure for mobile apps
Email Marketing
- Essential email marketing strategies
- Challenges and issues faced by email marketers
- Managing email design and development
- Optimising and measuring email performance
Web Analytics and Metrics
- Understanding the web analytics process and the key web analytics concepts
- Google Analytics vs. paid web analytics solutions
- The Internet Scorecard methodology for creating your own KPI dashboard
- Using campaign tracking and segmentation to measure and optimise campaign and channel performance
- Using web analytics to optimise your website conversions
Day 3: Search Engine Marketing: SEO and Pay-Per-Click
Search Engine Optimisation
- Planning and measuring SEO campaign performance
- 10 essential SEO tools for digital marketers
- Keyword research and competitor analysis
- Optimising your on-page content
- Link building and Social Media
Pay-Per-Click Marketing
- An overview of the very latest Google AdWords options
- Facebook and LinkedIn advertising - the final frontier?
- Optimising your AdWords campaigns to improve performance
- Techniques to measure and improve your PPC campaign ROI
Benefits
Following this training course, you will be able to:
- Identify the digital marketing channels available - what they do, and how they work together
- Identify the principles behind a digital marketing strategy
- Differentiate between SEO and paid search and their issues and challenges
- Identify the core search ranking factors
- Understand how Social Media and SEO work together
- Assess the scope of paid search marketing options available
- Grasp the essentials that underpin a Social Media strategy
- Create a dialogue through Social Media channels
- Differentiate between the variety of Social Media channels available
- Monitor conversations and understand your brand impact with social media tools
- Identify core web analytics principles and the various web analytics tools
- Understand how web analytics can be used to improve campaign performance and conversions
- Use email marketing correctly - the pros and the cons
- Understand the challenges when planning and delivering email campaigns
- Appreciate the mobile apps marketplace
- Integrate mobile apps into your marketing communications and measure effectiveness
Audience
This 3 day training course is aimed a budding online marketers who are looking to enhance their digital skills. It is perfectly suited to marketing execs, junior digital marketers, marketing graduates or offline marketers looking to springboard their online marketing careers.
Trainers
Jonathan Saipe is founder of Emarketeers and has been involved in digital marketing since the 90's. He was Internet Development Director at the global ad agency Publicis where he and his team were responsible for the creation of running of many digital marketing campaigns for blue chip clients including Hewlett Packard, Olivetti and IBM. He later went on to co-found FIFO Digital Media, a boutique web design and development agency, which is now in its 11th year. Jonathan will lead the Search Engine Marketing and Email Marketing sessions and will also facilitate the interactive exercises on the last day.
See more details on Jonathan Saipe »
Alex Marks has over 15 years experience working as a digital marketer and strategist. He has worked internationally for eBay, helping develop their advertising business, and at Microsoft where he was responsible for the UK marketing of their advertising division. Prior to this, Alex worked at digital media agency i-level, where he was Marketing and New Business Director. Alex will lead the first day's digital strategy workshop and will also facilitate in the last day's interactive exercises.
See more details on Alex Marks »
Kathyrn Corrick will lead the social media workshops on day two and the interactive sessions on day three. Kathryn has worked for over 10 years in digital marketing, making significant contributions to the likes of McCann Erickson, the London Development Agency, handbag.com and New Media Age. Kathryn is also a visiting lecturer at the University of Westminster, and a member of Women in Journalism.
See more details on Kathryn Corrick »
Remco Van Der Beek will lead the web analytics session on day two. Remco is a true web analytics veteran with over a decade of experience in web analytics. He was a senior consultant at Nedstat, Europe's leading web analytics vendor, and currently consults at France Telecom in Brussels. He is a strong advocate of web analytics and brings his vast knowledge to each workshop he runs.
Read more about Remco Van Der Beek »
Jeremy Rosenberg is a mobile apps specialist. He spent 9 years at KPMG leading the marketing, brand management and internal communications team, before founding his own mobile marketing consultancy. Jeremy has a strong passion for creativity and technology and combines this with his vast knowledge of mobile apps strategy. He will lead the mobile apps workshop on day three.
Read more about Jeremy Rosenberg »
Testimonials
A brilliant course which covers all the essential areas of digital marketing. Ideal for someone who already works in marketing and has an understanding of digital but needs to fine tune their skills and get the latest on the specific skills this industry requires. Lots packed in to three valuable days that will set you up perfectly for developing your skills further. Delivered by people who will answer all your questions, and demystify some of the black arts surrounding internet marketing.
Sarah Jane Thompson, New Media Executive
Powerleague
A fantastic course with brilliant tutors in a great location! I have learnt so much in just three days and feel really excited about going back to work and putting it into action - thank you!
Matilda Hardick, Director
Wilson Leisure
A friendly team of experienced professionals who are informative and engaging.
Joe Turley, Client Services Director
Manleys
