Blogging with Wordpress Training Course
Get the best out of your Wordpress blog
| Course date | Location | Price * | |
|---|---|---|---|
| Covent Garden, London |
|
Book Now |
Course length: 1 day (9.30am - 5.00pm) includes breakfast, lunch and refreshments
* All prices exclude VAT
Quick Links:
You have been asked to manage and write your organisation's WordPress blog. You've been given the username and password and may have even had a go at posting something.
But what next? This hands-on, practical course will take you through everything you need to know to get your Wordpress blog on the map.
Get your blog right and it can open doors to new clients and recruits, grow your brand and improve your search performance. The latest technological developments with Wordpress mean your blog can act as a central role in your social media strategy or even be used as your main website.
Course Programme
Publishing a post
- Headlines and excerpts
- Formatting your post
- Adding links and best practices when linking
- Inserting and embedding media – images, video, audio, PDFs and presentations
- Tagging and categorising your posts – how to do it, why it's important, best practice
Creating great content
- Creating a content plan
- Finding and monitoring news sources
- Guest posts
- What to write and how to optimise for best results
- Sourcing good (royalty-free) images, videos and audio to illustrate your posts
Promoting your posts
- Sharing your content on other social networks
- Auto-posting to Twitter
- Adding ‘Share’ buttons
- Adding a newsletter or email alerts
Comments and moderation with Wordpress
- To moderate or not to moderate?
- Managing SPAM
- WordPress comment management tools
- What are trackbacks and pingbacks?
- Disabling the comment functionality
- Best practice on responding to comments
Tools of the trade
- Understanding the stats
- Blog search engines
- Monitoring and measuring
- RSS Readers and social bookmarks
- Where to find how-to resources
How to make your Wordpress blog even more social
- Blogrolls – what are they, and best practice
- What are widgets?
- Adding your latest comments and content from Twitter, Flickr and Facebook
- Adding your blog to LinkedIn
Benefits
Following this training course, you will be able to:
- Use Wordpress to manage your blog content
- Promote your blog and individual posts
- Manage comments using best practices
- Understand Wordpress plugins and widgets
- Integrate social media content into your Wordpress blog
Audience
The blogging course typically attracts PR professionals, journalists, bloggers, editors and publishers. Writing and communications skills as well as some knowledge of blogging are a bonus; you won't need detailed technical skills however.
Delegates are asked to bring a WiFi enabled laptop with Firefox or Chrome installed as well as Flash. If you have a Twitter, Facebook or Flickr account, please bring the login details. If you are using a company laptop, please ensure that you can access websites such as WordPress, Twitter, YouTube and Facebook.
Trainer
This hand's on Wordpress and Blogging course will be led by Kathryn Corrick, an independent digital media consultant and blogger with over ten years experience in digital marketing. During this time, she worked on digital strategies for the likes of Mastercard, UPS, The Co-operative Group, Quorn, Telegraph, BMW Bikes and MyDeco.
Kathryn is a very experienced trainer and presenter and ensures that each training course she delivers is engaging, educating and fun!
Read more about Kathryn Corrick »
Testimonials
I really feel it was one course that I will practically use. It certainly fulfilled the objectives I set when attending.
Catherine Dogra, Director
Vision to Market
A really useful course and you leave buzzing with lots of new ideas for blogging!
Caroline Cartwright, Strategic Development Manager
Exemplas
I found both the teaching and the facilities offered of the hightest standard making the experience both instructive and enjoyable
Michael Elfred, Vicar
Church of England
An insightful course from people who really understand the business. Suitable for beginners and those who know a thing or too already.
Fiona Whitworth, Corporate Content and User Experience Manager
The National Trust
The course was a great introduction to blogging, and covered much more than just tips on writing a blog. It also gave important advice on why, when and how to use blogs, and related issues such as SEO and marketing. I'd recommend the course for both beginners and digital media specialists.
Debbie Smith, Senior Corporate Content & User Experience Manager
The National Trust
