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Home > Training Courses > Advanced Social Media

Advanced Social Media Training Course

Take your social media performance to the next level

Course date Location Price *  
£495.00 £460.00 (until 4 Feb) Book Now

Course length: 1 day (9.30am - 5.00pm) includes breakfast, lunch and refreshments
* All prices exclude VAT

The early days of social media marketing are behind us. After the initial land grab for ‘likes’, fans and followers, smart organisations are looking for a more concrete, strategically-grounded foundation for their social media programmes.

This advanced social media course is designed to help you explore more sophisticated approaches to content planning, audience targeting and refining your value proposition.

The one day interactive workshop is packed full of up-to-date research and strategies to help you optimise your social media campaigns and ROI.

Course Programme

Social Media Platforms and Trends

  • Recent shifts in platform adoption and usage
  • Insights into new social media developments
  • Recent and expected platform changes you need to know about 

Content Strategy and Planning

  • Identifying content and storytellers in your organisation
  • The 8 step content strategy development process
  • Creating your editorial calendar

Monitoring and Engaging

  • Transitioning from audience acquisition to engagement
  • Seven whole brain marketing instruments
  • Free and paid scheduling and automation tools

Creating Content That Clicks

  • Insights from behavioural economics into what makes customers click
  • Neuromarketing principles and their application on the social web
  • Tips and techniques to boost engagement levels with your content 

Value Exchanges

  • Creating your brand value proposition for the social web
  • Ethical and legislative issues facing social media practitioners

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After attending this course you will have a deeper understanding of:

  • The latest platforms trends and innovations
  • What motivates customers to engage in your social content
  • How to tailor social media content to maximise engagement levels
  • How to build a content strategy and editorial plan
  • Techniques from behavioural economics that can boost engagement
  • How to create a value exchange that benefits both your company and your target audience
  • Why acting ethically and authentically is critical for long term success


All attendees receive an attendance certificate, a digital copy of course material and four weeks post course support online.

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The Advanced Social Media training course is designed for existing users of social media channels who are looking to inject greater sophistication into their online communication programmes.

Attendees should have prior experience of posting to social media channels, either in a personal or professional capacity, and an understanding of the common terminologies used in this field. Typical attendees are marketers, community managers, PR professionals, account planners and publishers.

Delegates are requested bring a Wi-Fi enabled laptop or tablet so they can join in with demonstrations and practice sessions.

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The Advanced Social Media course is delivered by Allister Frost. Allister is a Chartered Marketer with over twenty years’ of experience B2C and B2B marketing who was voted BOC Digital Marketing Personality of the Year 2013.

He is Microsoft's former Head of Digital Marketing Strategy and a specialist in emerging online marketing techniques and behavioural economics.

Allister lectures at Middlesex University and is a respected industry thought leader speaking regularly at business conferences around the world.

Read more about Allister Frost »

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An excellent course for those wanting to have an edge on the competition. This course reviews a wide range of topics, offering useful advice and making you consider the purpose of your social media. Worth every penny!

Very useful course to attend with one of the most influentials members of the digital marketing industry. Very easy to understand, all at a good pace!

A fantastic course with a brilliant trainer - I came away from this with new ideas and tactics - couldn't recommend enough!

I would highly recommend this course. I actually came away knowing that I would use the information in the course and put some of the suggested tools and techniques in place....not just taking notes and forgetting about it. Very useful.

A fantastic course from which I learnt a lot. It will assist me in massively in my job role!

Enjoyable, interesting and thorough course. Recommended for anyone with an interest in social media.

The course was informative, interactive and perfectly tailored to suite my needs. By far the best social media course I've been on.

The course was fantastic - I can't recommend it enough. There were so many ideas and suggestions provided throughout the day, we can now completely transform our social media channels and strategy.

A worthwhile course, even for people with roles that do not involve the day to day mangement of social media but may be working on the strategy behind it- like me!

I was really impressed with this course, feel I gained a lot of knowledge to share with my colleagues!

A useful course from which I took a number of tips on how to improve the use of social media within my company.

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