Advanced Social Media Training Course
Take your social media performance to the next level
The early days of social media marketing are behind us. After the initial land grab for ‘likes’, fans and followers, smart organisations are looking for a more concrete, strategically-grounded foundation for their social media programmes.
This advanced social media course is designed to help you explore more sophisticated approaches to content planning, audience targeting and refining your value proposition in the "pay to play" era.
The one day interactive workshop, with former Microsoft Digital Marketing expert, Allister Frost, is packed with up-to-date research and strategies to help you optimise your social media campaigns and ROI.
Social Media Platforms and Trends
- Examination of societal changes fuelled by social media
- Recent shifts in platform usage, and insights into hot social media trends
- A modern, informed approach to social media marketing
Social Advertising in the "Pay to Play" Era
- How platforms like Facebook and LinkedIn handle your content
- How to survive new feed ranking algorithms
- Advertising and targeting techniques for social platforms
Content Strategy and Planning
- The role of content marketing in the modern marketing process
- Inspiring examples of creative content marketing
- Planning your editorial calendar with relevant content
Track, Measure and Get Organised
- Tips and tricks for measuring your impact online
- Free and low cost tools to deepen your social media marketing expertise
- Social CRM and organisational principles for success
Creating Content That Clicks
- Insights from behavioural economics into what makes customers click
- The crucial role of psychology in increasing motivation online
- Neuromarketing principles and their application on the social web
- Techniques and examples to boost engagement levels with your content
After attending this course you will have a deeper understanding of:
- The latest platforms trends, innovations and features
- What motivates customers to engage in your social content
- How to tailor social media content to maximise engagement levels
- How to build a content strategy and editorial plan
- Techniques from behavioural economics that can boost engagement
- Powerful tools you can use to be more efficient and productive
- The crucial role of business ethics for fuelling long term organisational success
All attendees receive an attendance certificate, a digital copy of course material and four weeks post course support online.
The Advanced Social Media training course is designed for existing users of social media channels who are looking to inject greater sophistication into their online communication programmes.
Attendees should have prior experience of posting to social media channels, either in a personal or professional capacity, and an understanding of the common terminologies used in this field. Typical attendees are marketers, community managers, PR professionals, account planners and publishers.
The Advanced Social Media course is delivered by Allister Frost. Allister is a Chartered Marketer with over twenty years’ of experience B2C and B2B marketing who was voted BOC Digital Marketing Personality of the Year 2013.
He is Microsoft's former Head of Digital Marketing Strategy and a specialist in emerging online marketing techniques and behavioural economics.
Allister lectures at Middlesex University and is a respected industry thought leader speaking regularly at business conferences around the world.
Read more about Allister Frost »
A very well organised and delivered course. The venue was ideal!
Cambridge International Examinations
A really good course, and well worth anyone going on this!
The UK Cards Association
Excellent course with a great trainer. I have come away with a practical to-do list which I can start implementing immediately. I would highly recommend.
A useful course packed with tangible advice you could really put into practice. I felt reassured by the end that achieving my social media goals was well within reach.
A very up-to-dated course that explains with easy steps what is usually not so simple.
International Tennis Federation
Highly recommended for marketers that want to look at strategy and content for social media within their organisation.
Hand Picked Hotels
Brilliant course - Allister is a fantastic trainer and I left with loads of tips and ideas to share with the rest of my team!
Really enjoyed this course. Went home with far more knowledge and loads of ideas for the business!
Great course, really provides insight and value into the bigger picture of social media that you don't normally get with courses in this area.
London City Airport
Very useful course to attend with one of the most influentials members of the digital marketing industry. Very easy to understand, all at a good pace!