E-Insight blog: Writing For The Web
Measuring Click Through Rate (CTR) in Google SERPS
20 April 2010, Jonathan Saipe
Google has recently made improvements to how its Webmaster Tools report on impressions and click through rates (CTR) in search engine results pages. This data is crucial in measuring the effectiveness of your website metadata as well as the number of impressions you receive according to each keyword or keyphrase.
Times and Sunday Times Online Move To Subscription Model
27 March 2010, Jonathan Saipe
News International announced that The Times Online and Sunday Times Online will be moving to a paywall model for all of its online content as of June 2010.
SEO Copywriting: The Write Way To Build A Website
9 April 2009, Jonathan Saipe
Who should be involved from the start when building or refreshing a website? A web designer? A programmer? An information architect? Mark Owen, multi-talented copywriter at i do words, talks about the “write” way to approach web builds.
Improving Conversion Efficiency When Writing For The Web
20 March 2009, Jonathan Saipe
Whilst writing search optimised copy is crucial in improving search rank, one cannot ignore the conversion efficiency of certain words once the visitor has arrived at our website. Read our E-Insight report on the concept of “care words” versus search words, and how to monitor and increase the engagement of visitors arriving from search engines.
Spelling Mistakes and SEO Strategy
4 March 2009, Jonathan Saipe
To err is human and that includes search engine users entering misspelled search terms. So how does this affect the way our websites perform in SERPs? And should we be factoring this into our writing for the web?
The Homonym Effect on SEO: “iPhone 3G Crack”
1 December 2008, Jonathan Saipe
If you’re ever wondering why your web analytics is showing a massive spike in traffic, it could be to do with the “homonym effect” in SEO. Read more about this search engine optmisation factor as well as a real life example I came across literally minutes ago.
Writing for the Web: The Importance of Synonyms
20 November 2008, Jonathan Saipe
When writing for the web, an online copywriter cannot afford to ignore the deployment of synonyms within on-page copy, links and site metadata. Read more about the importance of synonyms as an online copywriting strategy.
How User Behaviour Type Influences SEO Keyphrase Selection and Website Design
19 October 2008, Jonathan Saipe
When it comes to keyphrase research for search engine optimisation, defining user behaviour types enables SEO experts to select short or long tail keyphrases appropriate to the needs to the needs of potential visitors. It also enables information architects and website designers to create content for each user type.
