What makes a good blog?

Whilst there are 80,000 blogs launched every day, a good proportion barely last 3 months. The reason; people don’t effectively harness their power and quickly lose heart. Therefore, you need to ask yourself a few key questions before you get started:

• Have I got the time, energy and focus to keep a blog going?
• Who is your target readership?
• Am I prepared to integrate blogging with my long term marketing strategy?
• What do we want to communicate via a blog?
• When will the company see results?
• What do we want to achieve with a blog?

All valid questions which can help put you on the right road.

Let’s look further at the final question for a minute. Understanding what you want from your blog is crucial; do you want to demonstrate the company’s expertise, or perhaps your own? Promote your products or services? Provide customers and prospects with news, announcements, updates? Build a community? A blog can do all of these things, and more!

Submitted by Hayden Allen-Vercoe, blogging specialist, co-founder of Orbital Media Network and one of the expert trainers on Emarketeers blog training course.