E-Insight blog: Web Analytics
Google Offers Increased Visitor Privacy Options
Google Analytics is a product that digital marketers and web analysts know and use ubiquitously. Of course, what most Internet users do not realise, is that their every step is normally being recorded by either Google Analytics or another web analytics tool. Today, Google announced some measures to ensure that online visitor privacy is maintained.
Using Web Analytics To Improve UX and Revenue
Jim Sterne reports on the The Feedback Loop Gap where organisations have web analytics data but they rarely act on it.
Google Analytics: More Enterprise Level Upgrades
Yesterday Google announced the roll-out of more enterprise-level features within Google Analytics. For a free web analytics service which has already surpassed itself and the competition, these new features make Google Analytics all the more compelling.
Missing Google Analytics Goals
Google Analytics gives website owners the ability to track goals and metrics such as search engine keyword and referrer type against goals amongst many others. Without goal tracking, users lose a significant level of detail in their Google Analytics reports. Why is it that so many website owners or businesses ignore setting up goal tracking in Google Analytics?
