E-Insight blog: Usability & UX
Good user experience (UX) isn’t just for your website
When it comes to UX, companies’ internal systems (such as customer service or product management software) are often ignored, but a little investment here can reap big rewards elsewhere.
Using Web Analytics To Improve UX and Revenue
Jim Sterne reports on the The Feedback Loop Gap where organisations have web analytics data but they rarely act on it.
8 Words For UX Professionals To Live By
“Don’t Make Me Think” and “First, Do No Harm”. Read Rupert Hughes’ view on the phrases that encapsulate what user experience (UX) is all about…
Ditch Your Principles For Great UX
The much-referenced Pareto principle states that for many things in life, 80% of their effect is derived from 20% of their cause. This may be a great rule of thumb for running a business, but it’s a dreadful one for designing a user experience…
10 UX Tools and Resources
A quick check of Google shows 148 million results for “User Experience”, and more sites and blogs are popping up everyday. With so many to choose from, it can be hard to sort the wheat from the chaff, so here are 10 tried and tested sites that we keep returning to for guidelines, tools and sources of inspiration from the world of usability and user experience.
Retention: great experience = loyal users
Your website’s user experience (UX) is working to create loyalty from the moment a user lands on your site, but in the Retention phase, it’s not just your website’s UX that matters…
Conversion: turning users into customers
Your website’s user experience in the conversion phase is more important than any other, since it’s the experience visitors will remember and is also the final hurdle between your website making a sale or generating a lead hence turning visitors into value.
User Experience (UX) and Improving Engagement
From the moment a visitor clicks on your perfectly crafted, scent-rich link, the engagement clock (actually more of a stopwatch) is ticking. Rupert Hughes of Firehorse Digital talks about the importance of user engagement as part of improving the user experience process.
New Usability and IA Training Course Launched
Any usability professional will tell you that designing and building websites in isolation of its target users could well be seriously limiting its effectiveness. Read about our latest training course on user experience and information architecture.
User Experience (UX): Online Customer Acquisition
User experience (UX) is most effective when it permeates the entire customer life cycle through all relevant touchpoints that a company or product has with that customer. Over the next four weeks, we will be publishing four articles on how UX affects the success of online marketing at the four key stages of the online customer life cycle: Acquisition, Engagement, Conversion and Retention. We kick off with online customer acquisition…
