E-Insight Digital Marketing Blog: Usability & UX
4 February 2015, Jonathan Saipe
Evidence clearly shows that Google favours a positive user experience from websites, and will offer rewards by way of an improved search performance. If you’re involved SEO, UX, design or content strategy/creation, then read on…
6 May 2014, Jonathan Saipe
We expect web pages to load in the blink of an eye – be on a desktop or mobile device. From a publisher’s standpoint, this is crucial for good user experience and SEO. To help you make your web pages load faster and more efficiently, take a look at this guide.
7 June 2013, Tracey Stern
1 June 2011, Jonathan Saipe
We’ve looked at lots of error 404′s and here’s our list of the best 40 we could find, scored in no particular order on the basis either good design, good copy, humour, originality, customer engagement or a combination of all of these.
23 November 2009, Rupert Hughes
When it comes to UX, companies’ internal systems (such as customer service or product management software) are often ignored, but a little investment here can reap big rewards elsewhere.
20 November 2009, Jonathan Saipe
Jim Sterne reports on the The Feedback Loop Gap where organisations have web analytics data but they rarely act on it.
2 November 2009, Rupert Hughes
“Don’t Make Me Think” and “First, Do No Harm”. Read Rupert Hughes’ view on the phrases that encapsulate what user experience (UX) is all about…
19 October 2009, Rupert Hughes
The much-referenced Pareto principle states that for many things in life, 80% of their effect is derived from 20% of their cause. This may be a great rule of thumb for running a business, but it’s a dreadful one for designing a user experience…
10 October 2009, Rupert Hughes
A quick check of Google shows 148 million results for “User Experience”, and more sites and blogs are popping up everyday. With so many to choose from, it can be hard to sort the wheat from the chaff, so here are 10 tried and tested sites that we keep returning to for guidelines, tools and sources of inspiration from the world of usability and user experience.
24 July 2009, Rupert Hughes
Your website’s user experience (UX) is working to create loyalty from the moment a user lands on your site, but in the Retention phase, it’s not just your website’s UX that matters…