E-Insight Blog: Usability & UX

Argos – Gold Standard In Customer-Centric Systems

7 June 2013, Tracey Stern

Argos logoIt’s not often that I feel compelled to write a glowing brand review, but my recent dealings with Argos show a best-in-class case study of customer-centric systems working together to provide a fantastic end-to-end experience.

The 40 Best Error 404 Pages

1 June 2011, Jonathan Saipe

Error 404 pages – otherwise known as page missing or page not found – are an inevitable part of web design and search engine optimisation.

We’ve looked at lots of error 404′s and here’s our list of the best 40 we could find, scored in no particular order on the basis either good design, good copy, humour, originality, customer engagement or a combination of all of these.

Good user experience (UX) isn’t just for your website

23 November 2009, Rupert Hughes

When it comes to UX, companies’ internal systems (such as customer service or product management software) are often ignored, but a little investment here can reap big rewards elsewhere.

Using Web Analytics To Improve UX and Revenue

20 November 2009, Jonathan Saipe

Jim Sterne reports on the The Feedback Loop Gap where organisations have web analytics data but they rarely act on it.

8 Words For UX Professionals To Live By

2 November 2009, Rupert Hughes

“Don’t Make Me Think” and “First, Do No Harm”. Read Rupert Hughes’ view on the phrases that encapsulate what user experience (UX) is all about…

Ditch Your Principles For Great UX

19 October 2009, Rupert Hughes

Paretos principleThe much-referenced Pareto principle states that for many things in life, 80% of their effect is derived from 20% of their cause. This may be a great rule of thumb for running a business, but it’s a dreadful one for designing a user experience…

10 UX Tools and Resources

10 October 2009, Rupert Hughes

A quick check of Google shows 148 million results for “User Experience”, and more sites and blogs are popping up everyday. With so many to choose from, it can be hard to sort the wheat from the chaff, so here are 10 tried and tested sites that we keep returning to for guidelines, tools and sources of inspiration from the world of usability and user experience.

Retention: great experience = loyal users

24 July 2009, Rupert Hughes

User engagement part IV - Retention: great experience = loyal usersYour website’s user experience (UX) is working to create loyalty from the moment a user lands on your site, but in the Retention phase, it’s not just your website’s UX that matters…

Conversion: turning users into customers

20 July 2009, Rupert Hughes

User engagement part III - Conversion: turning users into customersYour website’s user experience in the conversion phase is more important than any other, since it’s the experience visitors will remember and is also the final hurdle between your website making a sale or generating a lead hence turning visitors into value.

User Experience (UX) and Improving Engagement

12 July 2009, Rupert Hughes

User engagement part II - Improving EngagementFrom the moment a visitor clicks on your perfectly crafted, scent-rich link, the engagement clock (actually more of a stopwatch) is ticking. Rupert Hughes of Firehorse Digital talks about the importance of user engagement as part of improving the user experience process.