E-Insight blog: Social Media
Facebook Demographic Targeting and Social Synonyms
15 January 2011, Jonathan Saipe
When it comes to demographic targeting, Facebook is leaving the major search networks in its wake. Whilst advertisers may not want to abandon search network advertising or more traditional forms of display advertising through ad networks, Facebook offers a channel that reaches a large and diverse target audience by way of social synonyms.
Social Media Infographic Illustrating The History of Social Media
24 November 2010, Jonathan Saipe
Fabulous Social Media infographic courtesy of Skloog blog illustrating the history of Social Media.
Note this isn’t exhaustive; there are some omissions such as Fourquare and Gowalla among others.
This infographic clearly highlights the fact that humans have been social since time immemorial and the Internet has acted as a catalyst allowing such a rapid evolution.
10 Ways To Get Banned by Facebook
1 November 2010, Jonathan Saipe
If you’re investing your energies in using Facebook, the last thing you want is to have your Facebook account disabled. Check out 10 things you should be avoiding in order to stay within the law as dictated by Facebook.
IAB Search Marketing Barometer Results 2010
13 July 2010, Jonathan Saipe
The IAB has just released their 2010 search marketing barometer which makes for essential reading if you operate in digital marketing or search engine marketing. Take a look at their findings…
