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E-Insight blog: Social Media

Using Twitter Search Effectively

5 January 2012, Jonathan Saipe

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Google+ or Google Plus? Google Has A Branding Issue

16 December 2011, Jonathan Saipe

Since the launch of Google+ this year, I still can’t help but wonder whether the so-called Facebook killer is flawed at grass roots level simply because of its name. How do people really refer to it? Is it Google+? Or Google Plus?

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Will Google’s Social Extensions Have The Right Impact?

22 November 2011, Jonathan Saipe

Last week Google announced that it was giving AdWords customers the ability to connect their Googe+ Pages and AdWords accounts using “Social Extensions”.

By installing social extensions, all your +1′s from your Google+ Page, your AdWords ads, your website and search results will get added together and thus appear as a single total. It means that consumers will be able to view all of social recommendations outside of Google+.

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Has Google+ Missed The Boat?

21 September 2011, Jonathan Saipe

Finally, 3 months after it was launched to an invite-only group, Google has announced that it is officially open to everyone. The burning question is whether or not their 3 month invite-only trial gave their fiercest rival a chance to match its functionality before Google+ opened its service to everyone.

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Google Analytics and Webmaster Tools Now Report on Social Engagement

30 June 2011, Jonathan Saipe

Google has had a busy few days getting social! We’ve seen the launch of Google+ in addition to seeing +1 buttons appear in search results. Today also sees the addition of social monitoring tools in Google Webmaster Tools and Google Analytics: a welcome and timely addition.

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The Kindle-Reading Social Media Army Is Coming…

27 May 2011, Sara Linfoot

In May 2011, Amazon announced it had sold more Kindles in the previous 12 months than paper or hardback books. With this rapid change (the Kindle was launched in November 2007), comes a revolution in reading. The Kindle is opening a whole new way to connect across the web, sharing what you love to read with a very exclusive group.

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The Twitter Effect on Global Media and Security

2 May 2011, Jonathan Saipe

Today’s killing of Osama Bin Ladan has for obvious reasons utterly dominated the press both online and offline. Filtering through the articles about the US operational details and political debate, I came across a Sky News article about a tweeter based in Abbottabad, Pakistan who unknowingly reported on the Bin Laden raid prior to it being completed. This story raises questions about the Twitter effect on global media and security.

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Do We Have Too Much Choice?

1 March 2011, Tracey Stern

The other day, I was reading Wired.com and came across the website Tenthings.me. The premise is simple. It is a digital space which allows you to share ten things, previously unknown, about yourself, to your friends or co-workers. Now, I may be living in ignorant bliss here, but I had to ask myself why one would need this?…

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