E-Insight blog: Social Media

IAB Search Marketing Barometer Results 2010

IAB logoThe IAB has just released their 2010 search marketing barometer which makes for essential reading if you operate in digital marketing or search engine marketing. Take a look at their findings…

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Posted on July 13, 2010

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Poll Results: Are you including Social Media within your 2010 marketing activity?

We asked you to let us know about your 2010 social media marketing activity.

Out of a 357 votes, the following results were found:

Social Media Poll Results

The clear trend is that most voters (54%) are carrying out their social media activity in-house with only 18.18% outsourcing it.

An equal number of people reported having no plans for it in the short term and only 9.09% were considering it.

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Posted on June 8, 2010

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SEO Versus Social Media in Search

Social Media may well be the zeitgeist of the moment, but has its popularity eclipsed that of SEO in search engines? Let Google Trends do the talking…

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Posted on March 7, 2010

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Unleash The Power of Google Alerts

Unleash the power of Google AlertsGoogle Alerts is often recommended by SEO agencies and online PR professionals who spend their lives tracking online activity. However the power of Google Alerts is often underestimated and hence under-used.  I have put together 7 ways to unleash the true power of Google Alerts with particular reference to SEO activity.

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Posted on March 3, 2010

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Mining The Web’s Emotions

I came across this superb video recently. It’s a TED lecture given by Jonathan Harris, a computer scientist and artist based in Brooklyn, USA.
He talks about his project “We Feel Fine” which exquisitely uses technology to mine the world’s blogs collecting snapshots of the bloggers’ feelings and collectively the web’s emotions.

He also introduces his newer project “Universe” which turns current events into constellations of words.

Both projects illustrate that our differences – be they cultural, monetary, political, sexual or geographical – are actually not so diverse as we share the same feelings, issues, concerns, doubts or celebrations.

“We Feel Fine” is not only triumphant in consolidating the web’s emotions via unfiltered and passively observed content, but it also contains beautiful interfaces that translate chaos into coherence.

Enjoy…

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Posted on November 5, 2009

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Amazon Affiliates Made To Struggle With Social Media

An interesting blog post by Joshua Odmarkon from Search Engine Journal came under my radar today regarding Amazon’s refusal to pay commissions on sales from shortened URLs posted by their affiliates on social media platforms such as Twitter and Facebook. Read on…

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Posted on July 10, 2009

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Most People on Twitter Don’t Tweet

Twitter followersIn this world there are few evangelists out there. Most of us conform to the pack mentality and will be happy to follow than to lead. Well, the same findings apply to Twitter. According to Purewire, who operate TweetGrade, 80% of accounts on Twitter have less than 10 followers.

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Posted on June 7, 2009

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