Jonathan Saipe

A Round-Up Of Social Media Stats In 2014

1 September 2014, Jonathan Saipe

To give you some perspective on the current state of social media and digital in 2014, watch this Socialnomics video by Erik Qualman. This is the fifth version of the most watched video series on Social Media.

Here’s a round-up of some of the stats from the video to whet your appetite:

  • Over 50% of the world’s population is under 30 years old
  • 53% of millennials would rather lose their sense of smell than their technology
  • More people own a mobile device than a toothbrush
  • 93% of shoppers’ buying decisions are influenced by social media
  • 90% of consumers trust peer recommendations – only 14% trust ads
  • The average person has a 7 second attention span (a goldfish has 8 seconds)
  • The 4 P’s of marketing (product, place, price, promotion) have been replaced by the 4 C’s (creating, curating, connecting, culture)
  • 1 in 5 couples meet online
  • 1 in 5 divorces involve social media
  • 20% of Google searches are unique
  • Grandparents are the fastest growing demographic on Twitter
  • 53% of people on Twitter recommend products in their tweets

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