An SEO Friendly CMS: 10 Factors To Consider

Choosing a good content management system (CMS) that will provide a long term robust platform on which to update your online content is no easy decision. Not only is it a minefield from a technical and functional perspective, but it also needs to meet the needs of your company's current and future marketing strategy. And if you're serious about search engine optimisation (SEO), then your CMS needs to be SEO friendly. Read more about the key factors to consider when choosing an SEO friendly CMS.

Posted on April 26, 2009 | Comments: 0

Improving Conversion Efficiency When Writing For The Web

Whilst writing search optimised copy is crucial in improving search rank, one cannot ignore the conversion efficiency of certain words once the visitor has arrived at our website. Read our E-Insight report on the concept of "care words" versus search words, and how to monitor and increase the engagement of visitors arriving from search engines.

Posted on March 20, 2009 | Comments: 0

Spelling Mistakes and SEO Strategy

To err is human and that includes search engine users entering misspelled search terms. So how does this affect the way our websites perform in SERPs? And should we be factoring this into our writing for the web?

Posted on March 04, 2009 | Comments: 1

Content is NOT King, Customer Experience Is

Web content management now needs to focus on delivering a compelling and contextually relevant customer experience in favour of publishing standard content. Businesses now need to produce website content that engages, persuades and helps visitors achieve their goals if they want to see higher conversions and increased customer satisfaction.

Posted on January 05, 2009 | Comments: 0

2008: The Year of The Electric Car?

With the US automotive industry crisis hitting the news in December '08 and the credit crunch here to stay for at least another year, can we see changes in search behaviour when it comes to our car purchasing habits? The answer is yes, if you believe what you see in Google Trends.

Posted on December 20, 2008 | Comments: 0

AddThis Social Bookmarking Button: It's hot!

Once in a while, digital marketers are given access to a widget that is so simple yet so effective, it's almost too good to be true. Enter the "AddThis" social bookmarking and feed button. Read more about it and you'll understand what all the fuss is about.

Posted on December 12, 2008 | Comments: 0

The Homonym Effect on SEO: "iPhone 3G Crack"

If you're ever wondering why your web analytics is showing a massive spike in traffic, it could be to do with the "homonym effect" in SEO. Read more about this search engine optmisation factor as well as a real life example I came across literally minutes ago.

Posted on December 01, 2008 | Comments: 0

Google SearchWiki: Useful for who exactly?

We now see the launch of Google SearchWiki, a set of tools added to Google SERPs enabling Google account holders to edit and comment on Google search results. Is this tool useful for Google users or Google themselves? And will SEO'ers benefit from this in the same way that they did from PageRank before paid links became far more scrutinised?

Posted on November 25, 2008 | Comments: 0

Improving Search Engine Click-Through Rates

While SEO savvy website owners and SEO professionals work tirelessly on optimising their websites for better search engine rankings, often overlooked is the technique of improving search engine click-through rates (CTR) by optmising website metadata.

Posted on November 24, 2008 | Comments: 0

Writing for the Web: The Importance of Synonyms

When writing for the web, an online copywriter cannot afford to ignore the deployment of synonyms within on-page copy, links and site metadata. Read more about the importance of synonyms as an online copywriting strategy.

Posted on November 20, 2008 | Comments: 0

How User Behaviour Type Influences SEO Keyphrase Selection and Website Design

When it comes to keyphrase research for search engine optimisation, defining user behaviour types enables SEO experts to select short or long tail keyphrases appropriate to the needs to the needs of potential visitors. It also enables information architects and website designers to create content for each user type.

Posted on October 19, 2008 | Comments: 1

SEO Campaigns: Outsource or In-house?

If you are weighing up whether or not to run your SEO campaign in-house or outsourcing it to a 3rd party SEO agency then read on. We discuss the benefits and possible pitfalls of the "do it yourself" approach to search engine optimisation.

Posted on February 03, 2008 | Comments: 0

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