E-Insight blog: Search Engine Optimisation
Content is NOT King, Customer Experience Is
Web content management now needs to focus on delivering a compelling and contextually relevant customer experience in favour of publishing standard content. Businesses now need to produce website content that engages, persuades and helps visitors achieve their goals if they want to see higher conversions and increased customer satisfaction.
2008: The Year of The Electric Car?
With the US automotive industry crisis hitting the news in December ‘08 and the credit crunch here to stay for at least another year, can we see changes in search behaviour when it comes to our car purchasing habits? The answer is yes, if you believe what you see in Google Trends.
AddThis Social Bookmarking Button: It’s hot!
Once in a while, digital marketers are given access to a widget that is so simple yet so effective, it’s almost too good to be true. Enter the “AddThis” social bookmarking and feed button. Read more about it and you’ll understand what all the fuss is about.
The Homonym Effect on SEO: “iPhone 3G Crack”
If you’re ever wondering why your web analytics is showing a massive spike in traffic, it could be to do with the “homonym effect” in SEO. Read more about this search engine optmisation factor as well as a real life example I came across literally minutes ago.
Google SearchWiki: Useful for who exactly?
We now see the launch of Google SearchWiki, a set of tools added to Google SERPs enabling Google account holders to edit and comment on Google search results. Is this tool useful for Google users or Google themselves? And will SEO’ers benefit from this in the same way that they did from PageRank before paid links became far more scrutinised?
Improving Search Engine Click-Through Rates
While SEO savvy website owners and SEO professionals work tirelessly on optimising their websites for better search engine rankings, often overlooked is the technique of improving search engine click-through rates (CTR) by optmising website metadata.
Writing for the Web: The Importance of Synonyms
When writing for the web, an online copywriter cannot afford to ignore the deployment of synonyms within on-page copy, links and site metadata. Read more about the importance of synonyms as an online copywriting strategy.
How User Behaviour Type Influences SEO Keyphrase Selection and Website Design
When it comes to keyphrase research for search engine optimisation, defining user behaviour types enables SEO experts to select short or long tail keyphrases appropriate to the needs to the needs of potential visitors. It also enables information architects and website designers to create content for each user type.
SEO Campaigns: Outsource or In-house?
If you are weighing up whether or not to run your SEO campaign in-house or outsourcing it to a 3rd party SEO agency then read on. We discuss the benefits and possible pitfalls of the “do it yourself” approach to search engine optimisation.
