E-Insight blog: Search Engine Optimisation
IAB Search Marketing Barometer Results 2010
The IAB has just released their 2010 search marketing barometer which makes for essential reading if you operate in digital marketing or search engine marketing. Take a look at their findings…
Measuring Click Through Rate (CTR) in Google SERPS
Google has recently made improvements to how its Webmaster Tools report on impressions and click through rates (CTR) in search engine results pages. This data is crucial in measuring the effectiveness of your website metadata as well as the number of impressions you receive according to each keyword or keyphrase.
18 Common SEO Mistakes
Having overseen the production of thousands of websites and their search campaigns since the mid-90’s, I’ve put together a guide covering 18 common SEO mistakes or omissions made by website owners or web designers.
Web Developer’s SEO Cheat Sheet
All credit to the guys at SEOMoz for creating the SEO web developer’s cheat sheet; a 2-page PDF document that reminds developers of the all-important detail for search engine optimisation campaigns. Check it out…
Unleash The Power of Google Alerts
Google Alerts is often recommended by SEO agencies and online PR professionals who spend their lives tracking online activity. However the power of Google Alerts is often underestimated and hence under-used. I have put together 7 ways to unleash the true power of Google Alerts with particular reference to SEO activity.
Parameter Handling Tool Assists With Duplicate Content Issues
For a number of years, the issue of duplicate content has been a hot topic for many SEO professionals. This month sees the launch of a parameter handling tool within Google’s webmaster tools; a tool that assists webmasters and developers when constructing URLs that could cause duplicate content issues…
An SEO Friendly CMS: 10 Factors To Consider
Choosing a good content management system (CMS) that will provide a long term robust platform on which to update your online content is no easy decision. Not only is it a minefield from a technical and functional perspective, but it also needs to meet the needs of your company’s current and future marketing strategy. And if you’re serious about search engine optimisation (SEO), then your CMS needs to be SEO friendly. Read more about the key factors to consider when choosing an SEO friendly CMS.
Improving Conversion Efficiency When Writing For The Web
Whilst writing search optimised copy is crucial in improving search rank, one cannot ignore the conversion efficiency of certain words once the visitor has arrived at our website. Read our E-Insight report on the concept of “care words” versus search words, and how to monitor and increase the engagement of visitors arriving from search engines.
Spelling Mistakes and SEO Strategy
To err is human and that includes search engine users entering misspelled search terms. So how does this affect the way our websites perform in SERPs? And should we be factoring this into our writing for the web?
